Brand page · Personal Care · Sweden
Smarteyes traffic, ads & competitors 69.5k visits a month, 44 active Meta ads, Gravity score 661.
Smarteyes — Smarteyes is an optician chain based in Sweden that sells designer glasses and contact lenses, offering eye examinations and affordable eyewear products. In September 2026 smarteyes.se drew an estimated 69.5k visits, down 12% on the month before. It ranks #31 of 830 Personal Care brands in Sweden and holds a 3.4 Trustpilot rating over 308 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smarteyes is an optician chain based in Sweden that sells designer glasses and contact lenses, offering eye examinations and affordable eyewear products.
01 · Traffic
Smarteyes website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smarteyes drew an estimated 69.5k visits in September 2026, down 12% on the month before and down 20% over three months.
- Worldwide#128,236of 4.5m sites · Top 5%
- In Sweden#964of 27.3k sites · Top 5%
- Personal Care, worldwide#6,404of 215,119 brands · Top 5%
- Personal Care, Sweden#31of 830 brands · Top 5%
69.5k
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −20.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Smarteyes reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smarteyes holds 3.4 out of 5 on Trustpilot over 308 reviews, 130 of them in the last twelve months: 32% of customers give five stars and 50% one star. That volume places Smarteyes in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Optometrist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Smarteyes best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smarteyes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smarteyes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Smarteyes ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smarteyes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Identity crisis, but make it eyewear 🤎@smarteyes_sverigeSmarteyes Sverige7 Oct 2026video
Västerås smartaste optiker har öppnat!Smarteyes Sverige7 Oct 2026video
Upptäck Nuance Audio PlusSmarteyes Sverige6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Synoptik Sweden ABverified
Text ad21 Oct 2026Synoptik Sweden ABverified
Text ad21 Oct 2026Synoptik Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Smarteyes influencers
The creators who tag @smarteyes_sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smarteyes_sverige on Instagram, led by ANNA | UGC & gym bestie (10.1k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AANNA | UGC & gym bestie@annalunderot · 🇸🇪 SE | Fitness sport bodybuilding Creator | 10.1k | 0.6% | 1 | Tagged @smarteyes_sverige |
06 · Competitors according to Gravity
Smarteyes competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smarteyes among Personal Care brands in Sweden. The closest is PerfectLensWorld, then LensVision, Lensway, Cocky-kontaktni.cz, Feel Good Contacts, SpeckyFourEyes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PerfectLensWorldperfectlensworld.com | |||||||
| LensVisionlensvision.ch | |||||||
| Lenswaylensway.fi | |||||||
| Cocky-kontaktni.czcocky-kontaktni.cz | |||||||
| Feel Good Contactsfeelgoodcontacts.ie | |||||||
| SpeckyFourEyesspeckyfoureyes.com |
07 · Company
Who is behind Smarteyes?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smarteyes is a company based in Sweden. It employs about 281 people.
- Entity country
- 🇸🇪 Sweden
- Employees
- 281 on LinkedIn
- Own store
- smarteyes.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smarteyes
What people ask Google about Smarteyes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smarteyes a legit company?
According to Gravity by Benchr, Smarteyes is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 281 people on LinkedIn, it has 10,273 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Smarteyes?
Customers rate Smarteyes 3.4 out of 5 on Trustpilot over 308 reviews, 130 of them in the last twelve months: 32% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smarteyes known for?
Smarteyes is an optician chain based in Sweden that sells designer glasses and contact lenses, offering eye examinations and affordable eyewear products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Smarteyes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smarteyes advertises on Facebook and Instagram and on Google, where its offers often run. Check smarteyes.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Smarteyes?
Gravity by Benchr records a company based in Sweden, with 281 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smarteyes growing?
Not at the moment. Gravity by Benchr estimates about 69,500 visits to smarteyes.se in September 2026, down 12% in a month and down 20% over three months. Smarteyes ranks #31 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Smarteyes' ad budget?
Gravity by Benchr does not publish a spend figure for Smarteyes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Smarteyes ranks #31 of 830 by estimated traffic. Its closest competitors on the same market are PerfectLensWorld, LensVision, Lensway, Cocky-kontaktni.cz and Feel Good Contacts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smarteyes.