1. Gravity
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  5. SmartSweets

Brand page · Food Items · Canada

SmartSweets Top 5% worldwide Top 5% in Canada Top 5% in Food Items Top 5% in Food Items in Canada
smartsweets.com·🇨🇦 Vancouver, Canada· Shopify·Since 2012

SmartSweets traffic, ads & competitors 60.9k visits a month, 213 active Meta ads, Gravity score 592.

SmartSweets — SmartSweets is a candy brand that sells low sugar gummy and hard candy products without sugar alcohols, artificial sweeteners and added sugars. In September 2026 smartsweets.com drew an estimated 60.9k visits, up 14% on the month before. It ranks #456 of 20,419 Food Items brands in Canada.

smartsweets.com@smartsweets 599kFacebookLinkedIn 52.5kTrustpilot 3.8Meta Ad Library 213

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
60.9k
+14% vs. August 2026
Instagram followers
599k
3,301 posts · @smartsweets
Trustpilot
3.8
2 reviews
Meta ads
213
active · on Google since 2025
Products
39%
in stock · 16 collections
Rank in the United States
#456
of 20,419 in Food Items
LinkedIn
52.5k
followers · 63 employees
Earned media value
€31.6k
per month, Instagram

Gravity score

592/ 1000 · 10 of 10 indicators rated
Brand Power607
Momentum492
Performance677

Percentiles within 117 peers: Food Items brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SmartSweets is a candy brand that sells low sugar gummy and hard candy products without sugar alcohols, artificial sweeteners and added sugars.

01 · Traffic

SmartSweets website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SmartSweets drew an estimated 60.9k visits in September 2026, up 14% on the month before.

  • Worldwide#143,614of 4.5m sites · Top 5%
  • In United States#46,405of 1.2m sites · Top 5%
  • Food Items, worldwide#3,991of 260,714 brands · Top 5%
  • Food Items, United States#456of 20,419 brands · Top 5%
Monthly visitssource Sept 2026

60.9k

estimated visits in September

1 mo ▲ +13.7%4 mo ▼ −0.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

SmartSweets reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SmartSweets holds 3.8 out of 5 on Trustpilot over 2 reviews: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.8TrustScore · 2 reviews
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Confectionery Candy Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

SmartSweets best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SmartSweets sells on Shopify, 39% of its catalogue in stock. The best seller is Peach Rings, at US$3.49, followed by Sourmelon Bites™ and Gummy Worms.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Candy & Chocolate55%
Snack Foods3%
Home Fragrances3%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items93%
Hobbies & Creative Arts3%
Decor3%

The dominant category places SmartSweets in its comparison group.

Prices and ratingsstore data
Average rating
4.48 / 5
Rated products
94% of the catalogue
In stock
39%
Upper price quartile
US$6.99
Currency
USD

05 · Influencers

SmartSweets influencers

The creators who tag @smartsweets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @smartsweets on Instagram, led by Tara Bosch (38.5k followers, 3.4% engagement).

Influencersaccounts tagging @smartsweets · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTara Bosch@tarabosch · 🇨🇦 CAEntrepreneurship startups Creator38.5k3.4%3Tagged @smartsweets
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

SmartSweets competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SmartSweets among Food Items brands in Canada. The closest is SmartSweets, then Bubblegum Kids, Yummy Co., The PUR Company Inc, BOOM Candy, Candy Floss Land.

CompetitorsFood Items · Canada · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SmartSweetssmartsweets.ca
Bubblegum Kidsbubblegumkids.com
Yummy Co.yummyco.com
The PUR Company Incthepurcompany.ca
BOOM Candyboomcandy.com
Candy Floss Landcandyflossland.com
Competitors Gravity finds for SmartSweets. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SmartSweets with SmartSweets

07 · Company

Who is behind SmartSweets?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SmartSweets is a company based in Vancouver, Canada, founded in 2016 according to LinkedIn, on a domain registered in June 2012. It employs about 63 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Entity country
🇨🇦 Canada · Vancouver
Founded
2016, per LinkedIn
Domain registered
13 Jun 2012
Status
was_acquired
Employees
63 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: series unknown
DistributionGravity index, Nov 2026
Own store
smartsweets.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SmartSweets

What people ask Google about SmartSweets.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SmartSweets a legit company?

According to Gravity by Benchr, SmartSweets is a brand based in Vancouver, Canada: its website has existed since June 2012, it sells on a Shopify store, it employs 63 people on LinkedIn, it has 598,807 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is SmartSweets?

SmartSweets is a candy brand that sells low sugar gummy and hard candy products without sugar alcohols, artificial sweeteners and added sugars. Gravity by Benchr classifies it under Food Items, with Candy & Chocolate making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

SmartSweets prices: how much is it?

SmartSweets' best seller, Peach Rings, sells US$3.49 on smartsweets.com. 39% of the catalogue is in stock. Gravity does not track prices daily: check smartsweets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SmartSweets discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SmartSweets advertises on Facebook and Instagram and on Google, where its offers often run. Check smartsweets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SmartSweets?

SmartSweets sells on its own website, smartsweets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SmartSweets?

Gravity by Benchr records a company based in Vancouver, Canada, founded in 2016 according to LinkedIn, on a domain registered in 2012, with 63 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SmartSweets doing well?

Not at the moment. Gravity by Benchr estimates about 60,900 visits to smartsweets.com in September 2026, up 14% in a month and down 0% over three months. SmartSweets ranks #456 of 20,419 Food Items brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SmartSweets use?

Gravity by Benchr identifies smartsweets.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does SmartSweets spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SmartSweets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Canada?

Among Food Items brands in Canada in the Gravity by Benchr index, SmartSweets ranks #456 of 20,419 by estimated traffic. Its closest competitors on the same market are SmartSweets, Bubblegum Kids, Yummy Co., The PUR Company Inc and BOOM Candy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SmartSweets.