Brand page · Kitchen & Dining · Italy
Sme: 298k visits a month, 10 active Meta ads, Gravity score 688.
Sme — SME is an Italian retail company that sells electronics, home goods, DIY products, furniture, garden items, school and office supplies, baby products, leisure items, and various appliances and electronics. In September 2026 sme.it drew an estimated 298k visits, down 30% on the month before. It ranks #5 of 1,299 Kitchen & Dining brands in Italy and holds a 2.7 Trustpilot rating over 170 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Kitchen & Dining brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SME is an Italian retail company that sells electronics, home goods, DIY products, furniture, garden items, school and office supplies, baby products, leisure items, and various appliances and electronics.
01 · Traffic
How much traffic Sme gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sme drew an estimated 298k visits in September 2026, down 30% on the month before and up 19% over three months.
- Worldwide#37,751of 4.5m sites · Top 1%
- In Italy#971of 138k sites · Top 1%
- Kitchen & Dining, worldwide#743of 145,612 brands · Top 1%
- Kitchen & Dining, Italy#5of 1,299 brands · Top 1%
298k
estimated visits in September
1 mo ▼ −30.4%4 mo ▲ +18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sme.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sme holds 2.7 out of 5 on Trustpilot over 170 reviews, 34 of them in the last twelve months: 28% of customers give five stars and 59% one star. That volume places Sme in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Appliance Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sme sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sme's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sme in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sme is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sme runs Meta ads on Facebook, Instagram, Audience Network, Threads.
Mese del lavaggioSME1 Oct 2026image
Mese del lavaggioSME1 Oct 2026image
SME Gradisca d'IsonzoSME27 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sme.
The creators who tag @grupposme on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sme competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sme among Kitchen & Dining brands in Italy. The closest is MR D.I.Y, then Ferreira Costa, senukai.lt, ksenukai.lv, Sonderpreis Baumarkt, Proffsmagasinet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MR D.I.Ymrdiy.com | |||||||
| Ferreira Costaferreiracosta.com | |||||||
| senukai.ltsenukai.lt | |||||||
| ksenukai.lvksenukai.lv | |||||||
| Sonderpreis Baumarktsonderpreis-baumarkt.de | |||||||
| Proffsmagasinetproffsmagasinet.se |
07 · Company
The company behind Sme.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sme is a company based in Italy, founded in 1977 according to LinkedIn. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1977, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sme.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sme
What people ask Google about Sme.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sme a legit company?
According to Gravity by Benchr, Sme is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 32 people on LinkedIn, it has 12,265 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sme reviews: is it worth it?
Customers rate Sme 2.7 out of 5 on Trustpilot over 170 reviews, 34 of them in the last twelve months: 28% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sme sell?
SME is an Italian retail company that sells electronics, home goods, DIY products, furniture, garden items, school and office supplies, baby products, leisure items, and various appliances and electronics. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Sme have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sme advertises on Facebook and Instagram, where its offers often run. Check sme.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sme?
Gravity by Benchr records a company based in Italy, founded in 1977 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sme doing well?
Yes. Gravity by Benchr estimates about 298,100 visits to sme.it in September 2026, down 30% in a month and up 19% over three months. Sme ranks #5 of 1,299 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sme's ad budget?
Gravity by Benchr does not publish a spend figure for Sme on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Italy?
Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Sme ranks #5 of 1,299 by estimated traffic. Its closest competitors on the same market are MR D.I.Y, Ferreira Costa, senukai.lt, ksenukai.lv and Sonderpreis Baumarkt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sme.