Brand page · Kitchen & Dining · Australia
SMEG Australia: 31.1k visits a month, 12 active Meta ads, Gravity score 567.
SMEG Australia — Smeg is an Italian home appliance manufacturer that designs and manufactures small and major kitchen appliances including ovens, cooktops, dishwashers, refrigerators, wine cellars and small appliances, combining technological innovation with Made in Italy design. In September 2026 smeg.com.au drew an estimated 31.1k visits, down 27% on the month before. It ranks #219 of 4,419 Kitchen & Dining brands in Australia and holds a 2.6 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 189 peers: Kitchen & Dining brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smeg is an Italian home appliance manufacturer that designs and manufactures small and major kitchen appliances including ovens, cooktops, dishwashers, refrigerators, wine cellars and small appliances, combining technological innovation with Made in Italy design.
01 · Traffic
How much traffic SMEG Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SMEG Australia drew an estimated 31.1k visits in September 2026, down 27% on the month before and down 34% over three months.
- Worldwide#255,216of 4.5m sites · Top 10%
- In Australia#6,734of 105k sites · Top 10%
- Kitchen & Dining, worldwide#6,947of 145,612 brands · Top 5%
- Kitchen & Dining, Australia#219of 4,419 brands · Top 5%
31.1k
estimated visits in September
1 mo ▼ −27.4%4 mo ▼ −33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SMEG Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SMEG Australia holds 2.6 out of 5 on Trustpilot over 11 reviews, 8 of them in the last twelve months: 27% of customers give five stars and 64% one star.
Kitchen Supply Store Appliance Store Appliance Parts Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SMEG Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SMEG Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SMEG Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SMEG Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SMEG Australia runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2026 (image, text, video).
Explore our breakfast setSmeg Australia5 Oct 2026image
Make it yours today.Smeg Australia23 Sept 2026image
7.3L Air Fryer - Matte Black (AFC01BLMAU)Smeg Australia22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMEG Australiaverified
Text ad20 Oct 2026SMEG Australiaverified
Text ad20 Oct 2026SMEG Australiaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SMEG Australia.
The creators who tag @smegaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SMEG Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SMEG Australia among Kitchen & Dining brands in Australia. The closest is KRONA, then klarstein.at, Arctic, Miele, aeg.no, braun-shop.kz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KRONAkrona.ru | |||||||
| klarstein.atklarstein.at | |||||||
| Arcticarctic.ro | |||||||
| Mielemiele.dk | |||||||
| aeg.noaeg.no | |||||||
| braun-shop.kzbraun-shop.kz |
07 · Company
The company behind SMEG Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SMEG Australia is a company based in Australia. It employs about 103 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 103 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smeg.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SMEG Australia
What people ask Google about SMEG Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SMEG Australia a legit company?
According to Gravity by Benchr, SMEG Australia is a brand based in Australia: it employs 103 people on LinkedIn, it has 57,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SMEG Australia reviews
Customers rate SMEG Australia 2.6 out of 5 on Trustpilot over 11 reviews, 8 of them in the last twelve months: 27% give five stars, 64% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SMEG Australia sell?
Smeg is an Italian home appliance manufacturer that designs and manufactures small and major kitchen appliances including ovens, cooktops, dishwashers, refrigerators, wine cellars and small appliances, combining technological innovation with Made in Italy design. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
SMEG Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SMEG Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check smeg.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SMEG Australia?
Gravity by Benchr records a company based in Australia, with 103 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SMEG Australia growing?
Not at the moment. Gravity by Benchr estimates about 31,100 visits to smeg.com.au in September 2026, down 27% in a month and down 34% over three months. SMEG Australia ranks #219 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SMEG Australia's ad budget?
Gravity by Benchr does not publish a spend figure for SMEG Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, SMEG Australia ranks #219 of 4,419 by estimated traffic. Its closest competitors on the same market are KRONA, klarstein.at, Arctic, Miele and aeg.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SMEG Australia.