Brand page · Kitchen & Dining · United States
SMEG USA: 41.3k visits a month, 27 active Meta ads, Gravity score 576.
SMEG USA — SMEG USA is the American division of the Italian appliance brand SMEG, offering stylish kitchen appliances including refrigerators, coffee machines, mixers, and small appliances that blend fashion and technology. In September 2026 smegstore.us drew an estimated 41.3k visits, down 47% on the month before. It ranks #747 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SMEG USA is the American division of the Italian appliance brand SMEG, offering stylish kitchen appliances including refrigerators, coffee machines, mixers, and small appliances that blend fashion and technology.
01 · Traffic
How much traffic SMEG USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SMEG USA drew an estimated 41.3k visits in September 2026, down 47% on the month before and down 4% over three months.
- Worldwide#199,986of 4.5m sites · Top 5%
- In United States#63,484of 1.2m sites · Top 10%
- Kitchen & Dining, worldwide#5,249of 145,612 brands · Top 5%
- Kitchen & Dining, United States#747of 25,135 brands · Top 5%
41.3k
estimated visits in September
1 mo ▼ −46.9%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SMEG USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SMEG USA holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SMEG USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SMEG USA sells on Shopify, 73% of its catalogue in stock. The best seller is 2-Slice Toaster - Retro-Style Cream, at US$275.00, followed by Retro-Style Electric Kettle (7 Cups) - Cream and 2-Slice Toaster - Retro-Style White.
#12-Slice Toaster - Retro-Style CreamSMEG USAUS$275.00In stock
#2Retro-Style Electric Kettle (7 Cups) - CreamSMEG USAUS$275.00In stock
#32-Slice Toaster - Retro-Style WhiteSMEG USAUS$275.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SMEG USA in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 22% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$2,229.99
- Currency
- USD
04 · Ads
What SMEG USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SMEG USA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Incredible Coffee At HomeSMEG USA26 Sept 2026video
Design-Led AppliancesSMEG USA24 Sept 2026video
Retro Style. Modern Technology.SMEG USA19 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMEG USA, Inc.verified
Text ad20 Oct 2026SMEG USA, Inc.verified
Text ad20 Oct 2026SMEG USA, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SMEG USA.
The creators who tag @smegusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smegusa on Instagram, led by Neill Anthony (34.7k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNeill Anthony@neillanthony · 🇫🇷 FR | Food cooking nutrition Creator | 34.7k | 0.4% | 9 | Tagged @smegusa |
06 · Competitors according to Gravity
Who SMEG USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SMEG USA among Kitchen & Dining brands in United States. The closest is Philips Home Appliances, then Cowsar, TYTUS, Marshall Fridge, Kismile, Cyber Grills - Way More Than Just a Grill.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Philips Home Appliancesus.home-appliances.philips | |||||||
| Cowsarcowsarofficial.com | |||||||
| TYTUStytusgrills.com | |||||||
| Marshall Fridgemarshallfridge.com | |||||||
| Kismilekismile.com | |||||||
| Cyber Grills - Way More Than Just a Grillcybergrills.com |
07 · Company
The company behind SMEG USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SMEG USA is a company based in New York, United States, founded in 1948 according to LinkedIn. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1948, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smegstore.us · Shopify · USD
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SMEG USA
What people ask Google about SMEG USA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SMEG USA legit or a scam?
According to Gravity by Benchr, SMEG USA is a brand based in New York, United States: it sells on a Shopify store, it employs 46 people on LinkedIn, it has 281,322 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SMEG USA?
SMEG USA is the American division of the Italian appliance brand SMEG, offering stylish kitchen appliances including refrigerators, coffee machines, mixers, and small appliances that blend fashion and technology. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SMEG USA expensive?
SMEG USA's best seller, 2-Slice Toaster - Retro-Style Cream, sells US$275.00 on smegstore.us. 73% of the catalogue is in stock. Gravity does not track prices daily: check smegstore.us before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SMEG USA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SMEG USA advertises on Facebook and Instagram and on Google, where its offers often run. Check smegstore.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SMEG USA?
SMEG USA sells on its own website, smegstore.us, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SMEG USA?
Gravity by Benchr records a company based in New York, United States, founded in 1948 according to LinkedIn, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SMEG USA growing?
Not at the moment. Gravity by Benchr estimates about 41,300 visits to smegstore.us in September 2026, down 47% in a month and down 4% over three months. SMEG USA ranks #747 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SMEG USA use?
Gravity by Benchr identifies smegstore.us as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SMEG USA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SMEG USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, SMEG USA ranks #747 of 25,135 by estimated traffic. Its closest competitors on the same market are Philips Home Appliances, Cowsar, TYTUS, Marshall Fridge and Kismile. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SMEG USA.