Brand page · General Office Supplies
Smiggle: 32.2k visits a month, 51 active Meta ads.
Smiggle — Smiggle is a brand that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. In September 2026 smiggle.co.nz drew an estimated 32.2k visits, up 39% on the month before. It ranks #5 of 101 General Office Supplies brands and holds a 3.0 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Smiggle is a brand that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles.
01 · Traffic
How much traffic Smiggle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smiggle drew an estimated 32.2k visits in September 2026, up 39% on the month before and up 10% over three months.
- Worldwide#247,427of 4.5m sites · Top 10%
- In New Zealand#1,063of 26.3k sites · Top 5%
- General Office Supplies, worldwide#702of 19,660 brands · Top 5%
- General Office Supplies, New Zealand#5of 101 brands · Top 5%
32.2k
estimated visits in September
1 mo ▲ +39.1%4 mo ▲ +10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smiggle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smiggle holds 3.0 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 36% of customers give five stars and 29% one star.
Baby Store Children's Clothing Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smiggle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smiggle's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Smiggle in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Smiggle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smiggle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Shine A5 Spiral NotebookSmiggle13 Oct 2026image
Buy 2+ Get 20% Off All Full Price ProductsSmiggle12 Oct 2026image
Buy 2+ Get 20% Off All Full Price ProductsSmiggle12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kimbyr Investments Limitedverified
Text ad21 Oct 2026Kimbyr Investments Limitedverified
Text ad21 Oct 2026Kimbyr Investments Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smiggle.
The creators who tag @smiggle_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smiggle_ on Instagram, led by Lexi | Melbourne Photographer & Content Creator (29.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLexi | Melbourne Photographer & Content Creator@lexi.in.melbourne · 🇦🇺 AU | Food cooking nutrition Creator | 29.2k | 1.1% | 3 | Tagged @smiggle_ |
06 · Competitors according to Gravity
Who Smiggle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smiggle among General Office Supplies brands. The closest is My Metal Business Card, then thepositiveplanners.com, PrintReady, speedinsatsukoubou.com, goodnamecard.com, printinglovers.pt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Metal Business Cardmymetalbusinesscard.com | |||||||
| thepositiveplanners.comthepositiveplanners.com | |||||||
| PrintReadyprintready.ru | |||||||
| speedinsatsukoubou.comspeedinsatsukoubou.com | |||||||
| goodnamecard.comgoodnamecard.com | |||||||
| printinglovers.ptprintinglovers.pt |
07 · Company
The company behind Smiggle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smiggle is an e-commerce brand, on a domain registered in May 2008.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 27 May 2008
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- smiggle.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smiggle
What people ask Google about Smiggle.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smiggle a legit company?
According to Gravity by Benchr, Smiggle is a brand: its website has existed since May 2008, it has 188,179 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Smiggle reviews
Customers rate Smiggle 3.0 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 36% give five stars, 29% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smiggle known for?
Smiggle is a brand that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Smiggle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smiggle advertises on Facebook and Instagram and on Google, where its offers often run. Check smiggle.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Smiggle?
Gravity by Benchr records a company, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smiggle doing well?
Yes. Gravity by Benchr estimates about 32,200 visits to smiggle.co.nz in September 2026, up 39% in a month and up 10% over three months. Smiggle ranks #5 of 101 General Office Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Smiggle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smiggle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands?
Among General Office Supplies brands in the Gravity by Benchr index, Smiggle ranks #5 of 101 by estimated traffic. Its closest competitors on the same market are My Metal Business Card, thepositiveplanners.com, PrintReady, speedinsatsukoubou.com and goodnamecard.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smiggle.