Brand page · General Office Supplies
smiggle.co.uk: 416k visits a month, 52 active Meta ads.
smiggle.co.uk — Smiggle is a brand that creates fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. In September 2026 smiggle.co.uk drew an estimated 416k visits, down 31% on the month before. It ranks #2 of 926 General Office Supplies brands and holds a 1.6 Trustpilot rating over 573 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Smiggle is a brand that creates fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles.
01 · Traffic
How much traffic smiggle.co.uk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
smiggle.co.uk drew an estimated 416k visits in September 2026, down 31% on the month before and up 5% over three months.
- Worldwide#28,810of 4.5m sites · Top 1%
- In United Kingdom#1,352of 192k sites · Top 1%
- General Office Supplies, worldwide#36of 19,660 brands · Top 1%
- General Office Supplies, United Kingdom#2of 926 brands · Top 1%
416k
estimated visits in September
1 mo ▼ −31.2%4 mo ▲ +4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about smiggle.co.uk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
smiggle.co.uk holds 1.6 out of 5 on Trustpilot over 573 reviews, 66 of them in the last twelve months: 14% of customers give five stars and 75% one star. That volume places smiggle.co.uk in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What smiggle.co.uk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read smiggle.co.uk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places smiggle.co.uk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What smiggle.co.uk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
smiggle.co.uk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NEW OFFER ⭐Smiggle13 Oct 2026image
SmiggleSmiggle12 Oct 2026image
Bath & Body — Buy 2, Get Your 3rd FREE!Smiggle11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SMIGGLE UK LIMITEDverified
Text ad20 Oct 2026SMIGGLE UK LIMITEDverified
Text ad20 Oct 2026SMIGGLE UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about smiggle.co.uk.
The creators who tag @smiggle_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smiggle_uk on Instagram, led by وسيطة طلبات من المواقع العالمية 🌏🛒🛍️ (86.8k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ووسيطة طلبات من المواقع العالمية 🌏🛒🛍️@5ya2 · 🇸🇦 SA | Beauty cosmetics skincare Creator | 86.8k | 0.0% | 2 | Tagged @smiggle_uk |
06 · Competitors according to Gravity
Who smiggle.co.uk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for smiggle.co.uk among General Office Supplies brands. The closest is dolli.com.ua, then ergobag, HYPE, Rabitat, GMT For Kids, seven.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dolli.com.uadolli.com.ua | |||||||
| ergobagergobag.com | |||||||
| HYPEjusthype.com | |||||||
| Rabitatrabitat.com | |||||||
| GMT For Kidsgmtbags.com | |||||||
| seven.euseven.eu |
07 · Company
The company behind smiggle.co.uk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
smiggle.co.uk is an e-commerce brand, on a domain registered in July 2007. It employs about 543 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 18 Jul 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 543 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smiggle.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about smiggle.co.uk
What people ask Google about smiggle.co.uk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is smiggle.co.uk legit?
According to Gravity by Benchr, smiggle.co.uk is a brand: its website has existed since July 2007, its Trustpilot profile is claimed by the brand, it employs 543 people on LinkedIn, it has 126,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about smiggle.co.uk?
Customers rate smiggle.co.uk 1.6 out of 5 on Trustpilot over 573 reviews, 66 of them in the last twelve months: 14% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is smiggle.co.uk?
Smiggle is a brand that creates fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Is there a smiggle.co.uk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: smiggle.co.uk advertises on Facebook and Instagram and on Google, where its offers often run. Check smiggle.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind smiggle.co.uk?
Gravity by Benchr records a company, whose domain was registered in 2007, with 543 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is smiggle.co.uk doing well?
Yes. Gravity by Benchr estimates about 415,700 visits to smiggle.co.uk in September 2026, down 31% in a month and up 5% over three months. smiggle.co.uk ranks #2 of 926 General Office Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is smiggle.co.uk's ad budget?
Gravity by Benchr does not publish a spend figure for smiggle.co.uk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands?
Among General Office Supplies brands in the Gravity by Benchr index, smiggle.co.uk ranks #2 of 926 by estimated traffic. Its closest competitors on the same market are dolli.com.ua, ergobag, HYPE, Rabitat and GMT For Kids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smiggle.co.uk.