Brand page · General Office Supplies · Australia
Smiggle: 179k visits a month, 51 active Meta ads, Gravity score 604.
Smiggle — Smiggle is an Australian stationery manufacturer that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. In September 2026 smiggle.com.au drew an estimated 179k visits, up 41% on the month before. It ranks #3 of 469 General Office Supplies brands in Australia.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: General Office Supplies brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smiggle is an Australian stationery manufacturer that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles.
01 · Traffic
How much traffic Smiggle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smiggle drew an estimated 179k visits in September 2026, up 41% on the month before and up 3% over three months.
- Worldwide#57,364of 4.5m sites · Top 5%
- In Australia#1,197of 105k sites · Top 5%
- General Office Supplies, worldwide#105of 19,660 brands · Top 1%
- General Office Supplies, Australia#3of 469 brands · Top 1%
179k
estimated visits in September
1 mo ▲ +41.1%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smiggle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smiggle holds 2.5 out of 5 on Trustpilot over 9 reviews, 4 of them in the last twelve months: 22% of customers give five stars and 67% one star.
Clothing Store Fashion Accessories Store Children's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smiggle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smiggle's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smiggle in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Smiggle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smiggle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Shine A5 Spiral NotebookSmiggle13 Oct 2026image
Buy 2+ Get 20% Off All Full Price ProductsSmiggle12 Oct 2026image
Buy 2+ Get 20% Off All Full Price ProductsSmiggle12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMIGGLE PTY LTDverified
Text ad20 Oct 2026SMIGGLE PTY LTDverified
Text ad20 Oct 2026SMIGGLE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smiggle.
The creators who tag @smiggle_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smiggle_ on Instagram, led by Lexi | Melbourne Photographer & Content Creator (29.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLexi | Melbourne Photographer & Content Creator@lexi.in.melbourne · 🇦🇺 AU | Food cooking nutrition Creator | 29.2k | 1.1% | 3 | Tagged @smiggle_ |
06 · Competitors according to Gravity
Who Smiggle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smiggle among General Office Supplies brands in Australia. The closest is Rentreediscount.com, then SEVT, BLINGSPOT, HYPE, ergobag, seven.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rentreediscount.comrentreediscount.com | |||||||
| SEVTsevt.cz | |||||||
| BLINGSPOTblingspot.pk | |||||||
| HYPEjusthype.com | |||||||
| ergobagergobag.com | |||||||
| seven.euseven.eu |
07 · Company
The company behind Smiggle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smiggle is a company based in Australia. It employs about 543 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 543 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smiggle.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smiggle
What people ask Google about Smiggle.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smiggle legit or a scam?
According to Gravity by Benchr, Smiggle is a brand based in Australia: it employs 543 people on LinkedIn, it has 188,179 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Smiggle known for?
Smiggle is an Australian stationery manufacturer that creates colourful, fun, fashion-forward stationery and office supplies, as well as bags, lunchboxes and drink bottles. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Is there a Smiggle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smiggle advertises on Facebook and Instagram and on Google, where its offers often run. Check smiggle.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Smiggle?
Gravity by Benchr records a company based in Australia, with 543 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smiggle doing well?
Yes. Gravity by Benchr estimates about 179,500 visits to smiggle.com.au in September 2026, up 41% in a month and up 3% over three months. Smiggle ranks #3 of 469 General Office Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Smiggle's ad budget?
Gravity by Benchr does not publish a spend figure for Smiggle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in Australia?
Among General Office Supplies brands in Australia in the Gravity by Benchr index, Smiggle ranks #3 of 469 by estimated traffic. Its closest competitors on the same market are Rentreediscount.com, SEVT, BLINGSPOT, HYPE and ergobag. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smiggle.