Brand page · Personal Care · United States
smileactives: 227K visits a month, 67 active Meta ads, Gravity score 416.
smileactives — Smileactives is an at-home teeth whitening system that offers pens, gels, and toothbrushes to help users achieve a brighter, more youthful smile with fast, easy, and effective results. In September 2026 smileactives.com drew an estimated 227K visits, down 38% on the month before. It ranks #364 of 33,626 Personal Care brands in United States and holds a 2.6 Trustpilot rating over 1,956 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smileactives is an at-home teeth whitening system that offers pens, gels, and toothbrushes to help users achieve a brighter, more youthful smile with fast, easy, and effective results.
01 · Traffic
How much traffic smileactives gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
smileactives drew an estimated 227K visits in September 2026, down 38% on the month before and down 39% over three months.
- Worldwide#47,110of 4.5M sites · Top 5%
- In United States#15,393of 1.2M sites · Top 5%
- Personal Care, worldwide#2,107of 215,119 brands · Top 1%
- Personal Care, United States#364of 33,626 brands · Top 5%
227K
estimated visits in September
1 mo ▼ −38.4%4 mo ▼ −39.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about smileactives.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
smileactives holds 2.6 out of 5 on Trustpilot over 1,956 reviews, 1,702 of them in the last twelve months: 22% of customers give five stars and 56% one star. That volume places smileactives in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Teeth Whitening Service Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What smileactives sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
smileactives sells on Shopify, 100% of its catalogue in stock. The best seller is Pro Whitening Gel (Small), at US$29.95, followed by Pro Whitening Gel (Large) and Advanced Teeth Whitening Pen.
#2Pro Whitening Gel (Small)smileactivesUS$29.95In stock
#3Pro Whitening Gel (Large)smileactivesUS$89.85In stock
Advanced Teeth Whitening PensmileactivesUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places smileactives in its comparison group.
- Average rating
- 3.61 / 5
- Rated products
- 72% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$44.95
- Currency
- USD
04 · Ads
What smileactives is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
smileactives runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
✨ BUY 1, GET 1 FREE! ✨smileactives7 Oct 2026video
✨ 2 for $24.95! ✨smileactives7 Oct 2026video
✨ BUY 1, GET 1 FREE! ✨smileactives7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Guthy-Renker LLCverified
Text ad20 Oct 2026Guthy-Renker LLCverified
Text ad20 Oct 2026Guthy-Renker LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about smileactives.
The creators who tag @smileactives on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smileactives on Instagram, led by Abigail Spencer (900K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAbigail Spencer@abigailspencer · 🇺🇸 US | Cinema series pop culture Creator | 900K | 1.8% | 2 | Tagged @smileactives |
06 · Competitors according to Gravity
Who smileactives competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for smileactives among Personal Care brands in United States. The closest is Direct Teeth Whitening, then DrDent, white-care.com, smilesciences.com, Molarclean, Colgate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Direct Teeth Whiteningdirectteethwhitening.io | |||||||
| DrDentdrdent.co | |||||||
| white-care.comwhite-care.com | |||||||
| smilesciences.comsmilesciences.com | |||||||
| Molarcleanmolarclean.com | |||||||
| Colgatecolgate.com |
07 · Company
The company behind smileactives.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
smileactives is a company based in El Segundo, United States, founded in 1996 according to LinkedIn, on a domain registered in April 2008. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- 1996, per LinkedIn
- Domain registered
- 4 Apr 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smileactives.com · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about smileactives
What people ask Google about smileactives.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is smileactives legit or a scam?
According to Gravity by Benchr, smileactives is a brand based in El Segundo, United States: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 35,530 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
smileactives reviews: is it worth it?
Customers rate smileactives 2.6 out of 5 on Trustpilot over 1,956 reviews, 1,702 of them in the last twelve months: 22% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is smileactives?
Smileactives is an at-home teeth whitening system that offers pens, gels, and toothbrushes to help users achieve a brighter, more youthful smile with fast, easy, and effective results. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does smileactives cost?
smileactives' best seller, Pro Whitening Gel (Small), sells US$29.95 on smileactives.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smileactives.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does smileactives have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: smileactives advertises on Facebook and Instagram and on Google, where its offers often run. Check smileactives.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy smileactives?
smileactives sells on its own website, smileactives.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind smileactives?
Gravity by Benchr records a company based in El Segundo, United States, founded in 1996 according to LinkedIn, on a domain registered in 2008, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is smileactives doing well?
Not at the moment. Gravity by Benchr estimates about 227,000 visits to smileactives.com in September 2026, down 38% in a month and down 39% over three months. smileactives ranks #364 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does smileactives use?
Gravity by Benchr identifies smileactives.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does smileactives spend on Meta ads?
Gravity by Benchr does not publish a spend figure for smileactives on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, smileactives ranks #364 of 33,626 by estimated traffic. Its closest competitors on the same market are Direct Teeth Whitening, DrDent, white-care.com, smilesciences.com, Molarclean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smileactives.