Brand page · Personal Care

DrDent Top 5% worldwide Top 5% in Personal Care
drdent.co· Shopify·Since 2018

DrDent: 185K visits a month, 192 active Meta ads.

DrDent — DR.DENT is a professional teeth whitening brand that sells at-home teeth whitening products with a peroxide-free formula. In September 2026 drdent.co drew an estimated 185K visits, up 57% on the month before. It ranks #444 of 33,626 Personal Care brands and holds a 4.3 Trustpilot rating over 1,054 reviews.

drdent.co@drdent.co 21.7KLinkedIn 255Trustpilot 4.3Meta Ad Library 192

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
185K
+57% vs. August 2026
Instagram followers
21.7K
675 posts · @drdent.co
Trustpilot
4.3
1,054 reviews · 461 in 12 months
Meta ads
192
active · on Google since 2024
Products
91%
in stock
Rank in United States
#444
of 33,626 in Personal Care
LinkedIn
255
followers · 11 employees
Earned media value
€9.6
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

DR.DENT is a professional teeth whitening brand that sells at-home teeth whitening products with a peroxide-free formula.

01 · Traffic

How much traffic DrDent gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

DrDent drew an estimated 185K visits in September 2026, up 57% on the month before and up 34% over three months.

  • Worldwide#55,845of 4.5M sites · Top 5%
  • In United States#18,343of 1.2M sites · Top 5%
  • Personal Care, worldwide#2,577of 215,119 brands · Top 5%
  • Personal Care, United States#444of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

185K

estimated visits in September

1 mo ▲ +56.7%4 mo ▲ +33.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about DrDent.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

DrDent holds 4.3 out of 5 on Trustpilot over 1,054 reviews, 461 of them in the last twelve months: 75% of customers give five stars and 11% one star. That volume places DrDent in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 1,054 reviews · 461 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★75%
4 ★8%
3 ★3%
2 ★3%
1 ★11%

e-Commerce Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What DrDent sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

DrDent sells on Shopify, 91% of its catalogue in stock. The best seller is Purple Whitening Strips, at US$24.99, followed by Purple Mouthwash and Premium Teeth Whitening Strips (42 Strips).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Oral Care100%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places DrDent in its comparison group.

Prices and ratingsstore data
Average rating
3.88 / 5
Rated products
64% of the catalogue
In stock
91%
Upper price quartile
US$35.00
Currency
USD

05 · Influencers

Who talks about DrDent.

The creators who tag @drdent.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @drdent.co · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who DrDent competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for DrDent among Personal Care brands. The closest is Direct Teeth Whitening, then MySweetSmile®, crest.com, white-care.com, Hismile, smileactives.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Direct Teeth Whiteningdirectteethwhitening.io
MySweetSmile®mysweetsmile.com
crest.comcrest.com
white-care.comwhite-care.com
Hismilehismileteeth.com
smileactivessmileactives.com
Competitors Gravity finds for DrDent. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare DrDent with Direct Teeth Whitening

07 · Company

The company behind DrDent.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

DrDent is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in October 2018. It employs about 11 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2016, per LinkedIn
Domain registered
17 Oct 2018
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
11 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
drdent.co · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about DrDent

What people ask Google about DrDent.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is DrDent legit?

According to Gravity by Benchr, DrDent is a brand: its website has existed since October 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 21,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

DrDent reviews: is it worth it?

Customers rate DrDent 4.3 out of 5 on Trustpilot over 1,054 reviews, 461 of them in the last twelve months: 75% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is DrDent known for?

DR.DENT is a professional teeth whitening brand that sells at-home teeth whitening products with a peroxide-free formula. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

DrDent prices: how much is it?

DrDent's best seller, Purple Whitening Strips, sells US$24.99 on drdent.co. 91% of the catalogue is in stock. Gravity does not track prices daily: check drdent.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does DrDent have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: DrDent advertises on Facebook and Instagram and on Google, where its offers often run. Check drdent.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy DrDent?

DrDent sells on its own website, drdent.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind DrDent?

Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2018, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is DrDent doing well?

Yes. Gravity by Benchr estimates about 185,300 visits to drdent.co in September 2026, up 57% in a month and up 34% over three months. DrDent ranks #444 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does DrDent use?

Gravity by Benchr identifies drdent.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.

How much does DrDent spend on Meta ads?

Gravity by Benchr does not publish a spend figure for DrDent on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, DrDent ranks #444 of 33,626 by estimated traffic. Its closest competitors on the same market are Direct Teeth Whitening, MySweetSmile®, crest.com, white-care.com, Hismile. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DrDent.