Brand page · Nursing & Feeding · Spain
Smileat: 34k visits a month, 85 active Meta ads.
Smileat — Smileat is a brand that sells 100% organic baby and children's food products including pouches, snacks, cereals, and jars. The company offers subscription packs and focuses on providing natural food without added salt, sugar, or preservatives. In September 2026 smileat.com drew an estimated 34k visits, down 20% on the month before. It ranks #4 of 47 Nursing & Feeding brands in Spain and holds a 4.2 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Smileat is a brand that sells 100% organic baby and children's food products including pouches, snacks, cereals, and jars. The company offers subscription packs and focuses on providing natural food without added salt, sugar, or preservatives.
01 · Traffic
How much traffic Smileat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smileat drew an estimated 34k visits in September 2026, down 20% on the month before and up 103% over three months.
- Worldwide#236,474of 4.5m sites · Top 10%
- In Spain#4,402of 115k sites · Top 5%
- Nursing & Feeding, worldwide#285of 5,006 brands · Top 10%
- Nursing & Feeding, Spain#4of 47 brands · Top 10%
34k
estimated visits in September
1 mo ▼ −20.1%4 mo ▲ +102.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smileat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smileat holds 4.2 out of 5 on Trustpilot over 57 reviews, 57 of them in the last twelve months: 79% of customers give five stars and 12% one star. That volume places Smileat in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Children's Store Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smileat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smileat sells on Shopify, 80% of its catalogue in stock. The best seller is Turkey and vegetables jar, at €2.69, followed by Vegetables with sea bass and hake jar and Beef with vegetables jar.
#1Turkey and vegetables jarSmileat€2.69In stock
#2Vegetables with sea bass and hake jarSmileat€2.69In stock
#3Beef with vegetables jarSmileat€2.69In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smileat in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 87% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$17.99
- Currency
- EUR
04 · Ads
What Smileat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smileat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
En el último episodio de nuestro podcast nos sentamos con Juan Llorca, experto en nutrición y alimentación infantil, para hablar de algunasSmileat7 Oct 2026video
SmileatSmileat6 Oct 2026image
Haz clic y descubre la suscripción en Smileat.Smileat6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Smileat S.Lverified
Image ad19 Oct 2026Smileat S.Lverified
Image ad19 Oct 2026Smileat S.Lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smileat.
The creators who tag @smileat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smileat on Instagram, led by Anna Ribes | NUTRICIÓN Y HÁBITOS SALUDABLES (60.6k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnna Ribes | NUTRICIÓN Y HÁBITOS SALUDABLES@fitandeatbyanna · 🇪🇸 ES | Food cooking nutrition Creator | 60.6k | 0.5% | 1 | Tagged @smileat |
06 · Competitors according to Gravity
Who Smileat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smileat among Nursing & Feeding brands in Spain. The closest is Smileat | Loja Online de Alimentaçao Infantil Biológica, then Hero, Baby Real Snacks, Tiny Riots, Nutribén, Enfamil España.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smileat | Loja Online de Alimentaçao Infantil Biológicasmileatbaby.pt | |||||||
| Herolatiendahero.es | |||||||
| Baby Real Snacksbabyrealsnacks.com | |||||||
| Tiny Riotstinyriots.es | |||||||
| Nutribénnutriben.es | |||||||
| Enfamil Españaenfamil.es |
07 · Company
The company behind Smileat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smileat is a company based in Madrid, Spain, founded in 2015 according to LinkedIn, on a domain registered in February 2013. It employs about 85 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Madrid
- Founded
- 2015, per LinkedIn
- Domain registered
- 23 Feb 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 85 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smileat.com · Shopify · EUR
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smileat
What people ask Google about Smileat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smileat legit?
According to Gravity by Benchr, Smileat is a brand based in Madrid, Spain: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 85 people on LinkedIn, it has 130,184 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Smileat?
Customers rate Smileat 4.2 out of 5 on Trustpilot over 57 reviews, 57 of them in the last twelve months: 79% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smileat known for?
Smileat is a brand that sells 100% organic baby and children's food products including pouches, snacks, cereals, and jars. The company offers subscription packs and focuses on providing natural food without added salt, sugar, or preservatives. Gravity by Benchr classifies it under Nursing & Feeding, with Baby & Toddler Food making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smileat prices: how much is it?
Smileat's best seller, Turkey and vegetables jar, sells €2.69 on smileat.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check smileat.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Smileat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smileat advertises on Facebook and Instagram and on Google, where its offers often run. Check smileat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Smileat?
Smileat sells on its own website, smileat.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Smileat?
Gravity by Benchr records a company based in Madrid, Spain, founded in 2015 according to LinkedIn, on a domain registered in 2013, with 85 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smileat doing well?
Yes. Gravity by Benchr estimates about 34,000 visits to smileat.com in September 2026, down 20% in a month and up 103% over three months. Smileat ranks #4 of 47 Nursing & Feeding brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smileat use?
Gravity by Benchr identifies smileat.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does Smileat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smileat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in Spain?
Among Nursing & Feeding brands in Spain in the Gravity by Benchr index, Smileat ranks #4 of 47 by estimated traffic. Its closest competitors on the same market are Smileat | Loja Online de Alimentaçao Infantil Biológica, Hero, Baby Real Snacks, Tiny Riots and Nutribén. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smileat.