Brand page · Personal Care
Officina Profumo-Farmaceutica di Santa Maria Novella: 202k visits a month, 93 active Meta ads.
Officina Profumo-Farmaceutica di Santa Maria Novella — Officina Profumo-Farmaceutica di Santa Maria Novella is a historic pharmacy that operates in Florence and sells perfumery and pharmaceutical products. In September 2026 smnovella.com drew an estimated 202k visits, down 2% on the month before. It ranks #403 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Officina Profumo-Farmaceutica di Santa Maria Novella is a historic pharmacy that operates in Florence and sells perfumery and pharmaceutical products.
01 · Traffic
How much traffic Officina Profumo-Farmaceutica di Santa Maria Novella gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Officina Profumo-Farmaceutica di Santa Maria Novella drew an estimated 202k visits in September 2026, down 2% on the month before and down 6% over three months.
- Worldwide#51,949of 4.5m sites · Top 5%
- In United States#17,021of 1.2m sites · Top 5%
- Personal Care, worldwide#2,363of 215,119 brands · Top 5%
- Personal Care, United States#403of 33,626 brands · Top 5%
202k
estimated visits in September
1 mo ▼ −2.1%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Officina Profumo-Farmaceutica di Santa Maria Novella.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Officina Profumo-Farmaceutica di Santa Maria Novella holds 3.9 out of 5 on Trustpilot over 3 reviews: 67% of customers give five stars and 0% one star.
Flavours, Fragrances and Aroma Supplier Cosmetics Store Perfume Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Officina Profumo-Farmaceutica di Santa Maria Novella sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Officina Profumo-Farmaceutica di Santa Maria Novella's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Officina Profumo-Farmaceutica di Santa Maria Novella in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Officina Profumo-Farmaceutica di Santa Maria Novella is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Officina Profumo-Farmaceutica di Santa Maria Novella runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
肌を整える静かな贅沢Officina Profumo-Farmaceutica di Santa Maria Novella7 Oct 2026image
肌を整える静かな贅沢Officina Profumo-Farmaceutica di Santa Maria Novella7 Oct 2026image
一日の始まりを至福の儀式にOfficina Profumo-Farmaceutica di Santa Maria Novella7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Officina Profumo-Farmaceutica di Santa Maria Novella Spaverified
Text ad20 Oct 2026Officina Profumo-Farmaceutica di Santa Maria Novella Spaverified
Image ad20 Oct 2026Officina Profumo Farmaceutica di Santa Maria Novella of America Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Officina Profumo-Farmaceutica di Santa Maria Novella.
The creators who tag @santamarianovella1221 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @santamarianovella1221 on Instagram, led by CristianaViganòCommunications (13.8k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCristianaViganòCommunications@cvcommunications · 🇮🇹 IT | Fashion style luxury Creator | 13.8k | 0.1% | 4 | Tagged @santamarianovella1221 |
06 · Competitors according to Gravity
Who Officina Profumo-Farmaceutica di Santa Maria Novella competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Officina Profumo-Farmaceutica di Santa Maria Novella among Personal Care brands. The closest is Escentric Molecules, then Acqua di Parma Online Boutique, jomalone.fr, diptyqueparis.com, Fragonard Parfumeur, Frederic Malle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Escentric Moleculesescentric.com | |||||||
| Acqua di Parma Online Boutiqueacquadiparma.com | |||||||
| jomalone.frjomalone.fr | |||||||
| diptyqueparis.comdiptyqueparis.com | |||||||
| Fragonard Parfumeurfragonard.com | |||||||
| Frederic Mallefredericmalle.com |
07 · Company
The company behind Officina Profumo-Farmaceutica di Santa Maria Novella.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Officina Profumo-Farmaceutica di Santa Maria Novella is an e-commerce brand, on a domain registered in July 2000. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 6 Jul 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smnovella.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Officina Profumo-Farmaceutica di Santa Maria Novella
What people ask Google about Officina Profumo-Farmaceutica di Santa Maria Novella.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Officina Profumo-Farmaceutica di Santa Maria Novella legit?
According to Gravity by Benchr, Officina Profumo-Farmaceutica di Santa Maria Novella is a brand: its website has existed since July 2000, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 385,035 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Officina Profumo-Farmaceutica di Santa Maria Novella known for?
Officina Profumo-Farmaceutica di Santa Maria Novella is a historic pharmacy that operates in Florence and sells perfumery and pharmaceutical products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Officina Profumo-Farmaceutica di Santa Maria Novella promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Officina Profumo-Farmaceutica di Santa Maria Novella advertises on Facebook and Instagram and on Google, where its offers often run. Check smnovella.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Officina Profumo-Farmaceutica di Santa Maria Novella?
Officina Profumo-Farmaceutica di Santa Maria Novella sells on its own website, smnovella.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Officina Profumo-Farmaceutica di Santa Maria Novella?
Gravity by Benchr records a company, whose domain was registered in 2000, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Officina Profumo-Farmaceutica di Santa Maria Novella growing?
Not at the moment. Gravity by Benchr estimates about 202,300 visits to smnovella.com in September 2026, down 2% in a month and down 6% over three months. Officina Profumo-Farmaceutica di Santa Maria Novella ranks #403 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Officina Profumo-Farmaceutica di Santa Maria Novella use?
Gravity by Benchr identifies smnovella.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records.
How much does Officina Profumo-Farmaceutica di Santa Maria Novella spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Officina Profumo-Farmaceutica di Santa Maria Novella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Officina Profumo-Farmaceutica di Santa Maria Novella ranks #403 of 33,626 by estimated traffic. Its closest competitors on the same market are Escentric Molecules, Acqua di Parma Online Boutique, jomalone.fr, diptyqueparis.com and Fragonard Parfumeur. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Officina Profumo-Farmaceutica di Santa Maria Novella.