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  5. SmoothSpine

Brand page · Personal Care · Netherlands

SmoothSpine Top 1% worldwide Top 1% in the Netherlands Top 1% in Personal Care Top 1% in Personal Care in the Netherlands
smoothspine.com·🇳🇱 Spijkenisse, Netherlands· Shopify·Since 2019

SmoothSpine traffic, ads & competitors 1.9m visits a month, 76 active Meta ads.

SmoothSpine — SmoothSpine is a company that sells pain relief products, specifically massagers for managing sciatica and back pain at home. In September 2026 smoothspine.com drew an estimated 1.9m visits, down 5% on the month before. It ranks #27 of 33,626 Personal Care brands in the Netherlands and holds a 4.4 Trustpilot rating over 7,302 reviews.

smoothspine.com@smoothspine_ 12.7kFacebookTrustpilot 4.4Meta Ad Library 76

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
1.9m
−5% vs. August 2026
Instagram followers
12.7k
33 posts · @smoothspine_
Trustpilot
4.4
7,302 reviews · 7,248 in 12 months
Meta ads
76
active · on Google since 2025
Products
100%
in stock · 10 collections
Rank in the United States
#27
of 33,626 in Personal Care
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

SmoothSpine is a company that sells pain relief products, specifically massagers for managing sciatica and back pain at home.

01 · Traffic

SmoothSpine website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SmoothSpine drew an estimated 1.9m visits in September 2026, down 5% on the month before and up 23% over three months.

  • Worldwide#8,519of 4.5m sites · Top 1%
  • In United States#2,847of 1.2m sites · Top 1%
  • Personal Care, worldwide#275of 215,119 brands · Top 1%
  • Personal Care, United States#27of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

1.9m

estimated visits in September

1 mo ▼ −5.2%4 mo ▲ +23.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

SmoothSpine reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SmoothSpine holds 4.4 out of 5 on Trustpilot over 7,302 reviews, 7,248 of them in the last twelve months: 66% of customers give five stars and 8% one star. That volume places SmoothSpine in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 7,302 reviews · 7,248 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★66%
4 ★22%
3 ★3%
2 ★1%
1 ★8%

Bedroom Furniture Store Health and Beauty Shop Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

SmoothSpine best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SmoothSpine sells on Shopify, 100% of its catalogue in stock. The best seller is SmoothSpine™ - Triple Fusion Back Massager, at US$299.95, followed by Sciatica Back Pain Relief Patches (12pcs) and SmoothSpine™ - Multi Therapy Pro --.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Massage & Relaxation26%
Supports & Braces18%
Socks8%
Personal Care8%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care43%
Health Care37%
Clothing11%
Linens & Bedding9%

The dominant category places SmoothSpine in its comparison group.

Prices and ratingsstore data
Average rating
4.60 / 5
Rated products
64% of the catalogue
In stock
100%
Upper price quartile
US$134.95
Currency
USD

05 · Influencers

SmoothSpine influencers

The creators who tag @smoothspine_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @smoothspine_ · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

SmoothSpine competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SmoothSpine among Personal Care brands in the Netherlands. The closest is Liebscher & Bracht, then spinalbackrack.com, ARTUVATE, Orevive, Zcomcy, Callixe.

CompetitorsPersonal Care · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Liebscher & Brachtshop.liebscher-bracht.com
spinalbackrack.comspinalbackrack.com
ARTUVATEartuvate.co
Orevivegetorevive.com
Zcomcyzcomcy.com
Callixecallixe.com
Competitors Gravity finds for SmoothSpine. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SmoothSpine with Liebscher & Bracht

07 · Company

Who is behind SmoothSpine?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SmoothSpine is a company based in Spijkenisse, Netherlands, on a domain registered in September 2019.

Legal entityGravity index, Sept 2026
Entity country
🇳🇱 Netherlands · Spijkenisse
Domain registered
15 Sept 2019
DistributionGravity index, Sept 2026
Own store
smoothspine.com · Shopify · USD
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SmoothSpine

What people ask Google about SmoothSpine.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SmoothSpine legit or a scam?

According to Gravity by Benchr, SmoothSpine is a brand based in Spijkenisse, Netherlands: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

SmoothSpine reviews

Customers rate SmoothSpine 4.4 out of 5 on Trustpilot over 7,302 reviews, 7,248 of them in the last twelve months: 66% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does SmoothSpine sell?

SmoothSpine is a company that sells pain relief products, specifically massagers for managing sciatica and back pain at home. Gravity by Benchr classifies it under Personal Care, with Massage & Relaxation making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

SmoothSpine prices: how much is it?

SmoothSpine's best seller, SmoothSpine™ - Triple Fusion Back Massager, sells US$299.95 on smoothspine.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smoothspine.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SmoothSpine discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SmoothSpine advertises on Facebook and Instagram and on Google, where its offers often run. Check smoothspine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SmoothSpine?

SmoothSpine sells on its own website, smoothspine.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind SmoothSpine?

Gravity by Benchr records a company based in Spijkenisse, Netherlands, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is SmoothSpine doing well?

Yes. Gravity by Benchr estimates about 1,924,700 visits to smoothspine.com in September 2026, down 5% in a month and up 23% over three months. SmoothSpine ranks #27 of 33,626 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SmoothSpine use?

Gravity by Benchr identifies smoothspine.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.

What is SmoothSpine's ad budget?

Gravity by Benchr does not publish a spend figure for SmoothSpine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the Netherlands?

Among Personal Care brands in the Netherlands in the Gravity by Benchr index, SmoothSpine ranks #27 of 33,626 by estimated traffic. Its closest competitors on the same market are Liebscher & Bracht, spinalbackrack.com, ARTUVATE, Orevive and Zcomcy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SmoothSpine.