Brand page · Clothing · Norway
Smuk traffic, ads & competitors 48.3k visits a month, 23 active Meta ads, Gravity score 473.
Smuk — Smuk is a Norwegian online clothing store that sells clothes and accessories for young women from various popular brands like byTiMo, Y.A.S, Neo Noir, and Camilla Pihl. In September 2026 smukoslo.no drew an estimated 48.3k visits, up 114% on the month before. It ranks #35 of 493 Clothing brands in Norway and holds a 1.9 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smuk is a Norwegian online clothing store that sells clothes and accessories for young women from various popular brands like byTiMo, Y.A.S, Neo Noir, and Camilla Pihl.
01 · Traffic
Smuk website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smuk drew an estimated 48.3k visits in September 2026, up 114% on the month before and up 216% over three months.
- Worldwide#175,182of 4.5m sites · Top 5%
- In Norway#803of 15.2k sites · Top 10%
- Clothing, worldwide#16,849of 459,295 brands · Top 5%
- Clothing, Norway#35of 493 brands · Top 10%
48.3k
estimated visits in September
1 mo ▲ +114.5%4 mo ▲ +216.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Smuk reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smuk holds 1.9 out of 5 on Trustpilot over 26 reviews, 6 of them in the last twelve months: 31% of customers give five stars and 65% one star. That volume places Smuk in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Children's Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Smuk best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smuk sells on Shopify, 35% of its catalogue in stock. The best seller is Vilda Shirt White, at NOK 899.00, followed by Oda Dress Abstract Pink Flower Print and Ida Cardigan Bordeaux.
#1Vilda Shirt WhiteSmukNOK 899.00In stock
#2Oda Dress Abstract Pink Flower PrintSmukNOK 369.00In stock
#3Ida Cardigan BordeauxSmukNOK 699.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smuk in its comparison group.
- Average rating
- 4.40 / 5
- Rated products
- 2% of the catalogue
- In stock
- 35%
- Upper price quartile
- US$155.61
- Currency
- NOK
04 · Ads
Smuk ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smuk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text).
Roella heavy sateen blouse blackSmuk1 Oct 2026image
Se sesongens jakker 🤎Smuk30 Sept 2026image
Se sesongens jakker 🤎Smuk29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Marius Udnesseterverified
Text ad21 Oct 2026Marius Udnesseterverified
Text ad21 Oct 2026Marius Udnesseterverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Smuk influencers
The creators who tag @smuk_no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smuk_no on Instagram, led by Let's Dream Together (50.1k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLet's Dream Together@romanticgardendreams · 🇺🇸 US | Decoration garden diy Creator | 50.1k | 0.2% | 1 | Tagged @smuk_no |
06 · Competitors according to Gravity
Smuk competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smuk among Clothing brands in Norway. The closest is Orchid Boutique, then Karin Sömmare, UrbanSheek, y3k.store, Wendy's Boutique, VILLOID.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Orchid Boutiqueorchidboutique.ie | |||||||
| Karin Sömmarekarinsommare.se | |||||||
| UrbanSheekurban-sheek.com | |||||||
| y3k.storey3k.store | |||||||
| Wendy's Boutiquewendysboutique.co.nz | |||||||
| VILLOIDvilloid.no |
07 · Company
Who is behind Smuk?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smuk is a company based in Oslo, Norway, founded in 2019 according to LinkedIn, on a domain registered in January 2024. It employs about 12 people.
- Entity country
- 🇳🇴 Norway · Oslo
- Founded
- 2019, per LinkedIn
- Domain registered
- 12 Jan 2024
- Status
- Operating
- Employees
- 12 on LinkedIn · 2-10
- Own store
- smukoslo.no · Shopify · NOK
- Catalogue
- 150 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smuk
What people ask Google about Smuk.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smuk legit?
According to Gravity by Benchr, Smuk is a brand based in Oslo, Norway: its website has existed since January 2024, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 33,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Smuk?
Customers rate Smuk 1.9 out of 5 on Trustpilot over 26 reviews, 6 of them in the last twelve months: 31% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smuk known for?
Smuk is a Norwegian online clothing store that sells clothes and accessories for young women from various popular brands like byTiMo, Y.A.S, Neo Noir, and Camilla Pihl. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smuk prices: how much is it?
Smuk's best seller, Vilda Shirt White, sells NOK 899.00 on smukoslo.no. 35% of the catalogue is in stock. Gravity does not track prices daily: check smukoslo.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Smuk have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smuk advertises on Facebook and Instagram and on Google, where its offers often run. Check smukoslo.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smuk?
Smuk sells on its own website, smukoslo.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Smuk?
Gravity by Benchr records a company based in Oslo, Norway, founded in 2019 according to LinkedIn, on a domain registered in 2024, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smuk growing?
Yes. Gravity by Benchr estimates about 48,300 visits to smukoslo.no in September 2026, up 114% in a month and up 216% over three months. Smuk ranks #35 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smuk use?
Gravity by Benchr identifies smukoslo.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Smuk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smuk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, Smuk ranks #35 of 493 by estimated traffic. Its closest competitors on the same market are Orchid Boutique, Karin Sömmare, UrbanSheek, y3k.store and Wendy's Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smuk.