Brand page · Jewelry
Smycka: 30.1k visits a month, 37 active Meta ads.
Smycka — Smycka AB is a Swedish jewelry and watch retailer that offers products for various occasions, with both online and physical store presence. In September 2026 smycka.se drew an estimated 30.1k visits, down 20% on the month before. It ranks #42 of 564 Jewelry brands and holds a 4.1 Trustpilot rating over 174 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Smycka AB is a Swedish jewelry and watch retailer that offers products for various occasions, with both online and physical store presence.
01 · Traffic
How much traffic Smycka gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smycka drew an estimated 30.1k visits in September 2026, down 20% on the month before and down 33% over three months.
- Worldwide#262,085of 4.5m sites · Top 10%
- In Sweden#1,963of 27.3k sites · Top 10%
- Jewelry, worldwide#6,265of 132,285 brands · Top 5%
- Jewelry, Sweden#42of 564 brands · Top 10%
30.1k
estimated visits in September
1 mo ▼ −19.7%4 mo ▼ −32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smycka.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smycka holds 4.1 out of 5 on Trustpilot over 174 reviews, 167 of them in the last twelve months: 70% of customers give five stars and 10% one star. That volume places Smycka in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Goldsmith Watch Repair Service Ear-Piercing Service Jewelry Designer Jeweler Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smycka sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smycka's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Smycka in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Smycka is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smycka runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Upptäck August hos Smycka 💎Smycka Sverige22 Sept 2026image
Hyr ring till frieriet hos Smycka.Smycka Sverige19 Sept 2026image
✨ Sälj ditt guld, tryggt och säkertSmycka Sverige14 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Smycka ABverified
Text ad20 Oct 2026Smycka ABverified
Text ad20 Oct 2026Smycka ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smycka.
The creators who tag @smyckasverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smyckasverige on Instagram, led by ≫ Sandra Malmros (10.4k followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ≫≫ Sandra Malmros@sandra.malmros · 🇸🇪 SE | Fashion style luxury Creator | 10.4k | 4.9% | 1 | Tagged @smyckasverige |
06 · Competitors according to Gravity
Who Smycka competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smycka among Jewelry brands. The closest is WATCH MULTIVERSE, then zifferblatt.ua, royalwatches.in, zegarki-diament.pl, Montre.be, timesamo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WATCH MULTIVERSEwatchmultiverse.com | |||||||
| zifferblatt.uazifferblatt.ua | |||||||
| royalwatches.inroyalwatches.in | |||||||
| zegarki-diament.plzegarki-diament.pl | |||||||
| Montre.bemontre.be | |||||||
| timesamo.comtimesamo.com |
07 · Company
The company behind Smycka.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smycka is an e-commerce brand, founded in 1979 according to LinkedIn. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1979, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smycka.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smycka
What people ask Google about Smycka.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smycka legit?
According to Gravity by Benchr, Smycka is a brand: its Trustpilot profile is claimed by the brand, it employs 52 people on LinkedIn, it has 3,902 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Smycka reviews
Customers rate Smycka 4.1 out of 5 on Trustpilot over 174 reviews, 167 of them in the last twelve months: 70% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Smycka sell?
Smycka AB is a Swedish jewelry and watch retailer that offers products for various occasions, with both online and physical store presence. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Smycka discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smycka advertises on Facebook and Instagram and on Google, where its offers often run. Check smycka.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Smycka?
Gravity by Benchr records a company, founded in 1979 according to LinkedIn, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smycka growing?
Not at the moment. Gravity by Benchr estimates about 30,100 visits to smycka.se in September 2026, down 20% in a month and down 33% over three months. Smycka ranks #42 of 564 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Smycka spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smycka on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Smycka ranks #42 of 564 by estimated traffic. Its closest competitors on the same market are WATCH MULTIVERSE, zifferblatt.ua, royalwatches.in, zegarki-diament.pl and Montre.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smycka.