Brand page · Office Supplies · United States
Smyle Labs: 171k visits a month, 57 active Meta ads, Gravity score 573.
Smyle Labs — Smyle Labs is a company that creates innovative viral products and accessories, particularly known for inventing the Penjamin™ brand. They design and sell discreet novelty items, batteries, and other gadgets that blend creativity and function. In September 2026 smylelabs.com drew an estimated 171k visits, up 29% on the month before. It ranks #3 of 196 Office Supplies brands in United States and holds a 4.6 Trustpilot rating over 54 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Office Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smyle Labs is a company that creates innovative viral products and accessories, particularly known for inventing the Penjamin™ brand. They design and sell discreet novelty items, batteries, and other gadgets that blend creativity and function.
01 · Traffic
How much traffic Smyle Labs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smyle Labs drew an estimated 171k visits in September 2026, up 29% on the month before and up 44% over three months.
- Worldwide#59,694of 4.5m sites · Top 5%
- In United States#19,619of 1.2m sites · Top 5%
- Office Supplies, worldwide#4of 445 brands · Top 1%
- Office Supplies, United States#3of 196 brands · Top 5%
171k
estimated visits in September
1 mo ▲ +29.4%4 mo ▲ +43.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smyle Labs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smyle Labs holds 4.6 out of 5 on Trustpilot over 54 reviews, 51 of them in the last twelve months: 91% of customers give five stars and 7% one star. That volume places Smyle Labs in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smyle Labs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smyle Labs sells on Shopify, 84% of its catalogue in stock. The best seller is Penjamin Cart Pen by Smyle™ Labs, at US$22.99, followed by Car Key Penjamin by Smyle™ Labs and Wandjamin Cart Battery with LED Light & Slide to Hide Feature.
#1Penjamin Cart Pen by Smyle™ LabsSmyle LabsUS$22.99In stock
#2Car Key Penjamin by Smyle™ LabsSmyle LabsUS$24.99In stock
#3Wandjamin Cart Battery with LED Light & Slide to Hide FeatureSmyle LabsUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smyle Labs in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 69% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$35.99
- Currency
- USD
04 · Ads
What Smyle Labs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smyle Labs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Cart Battery + FilterSmyle Labs8 Oct 2026video
Get Your Wand Here!Smyle Labs8 Oct 2026video
Cart Battery + FilterSmyle Labs8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Smyle Labs.
The creators who tag @smylelabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smylelabs on Instagram, led by Lil Dabbie (Chris) (25.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLil Dabbie (Chris)@lil_dabbie · 🇺🇸 US | Photography visual arts Creator | 25.8k | 0.2% | 1 | Tagged @smylelabs |
06 · Competitors according to Gravity
Who Smyle Labs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smyle Labs among Office Supplies brands in United States. The closest is Discount Vape Pen, then Discreet Smoker, lookah.com, Pulsar Shop, TVape, Dr.Dabber®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Discount Vape Pendiscountvapepen.com | |||||||
| Discreet Smokerdiscreetsmoker.com | |||||||
| lookah.comlookah.com | |||||||
| Pulsar Shoppulsarshop.com | |||||||
| TVapetvape.com | |||||||
| Dr.Dabber®drdabber.com |
07 · Company
The company behind Smyle Labs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smyle Labs is a company based in Thousand Oaks, United States, on a domain registered in March 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Thousand Oaks
- Founded
- Data not available
- Domain registered
- 10 Mar 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smylelabs.com · Shopify · USD
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smyle Labs
What people ask Google about Smyle Labs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smyle Labs legit?
According to Gravity by Benchr, Smyle Labs is a brand based in Thousand Oaks, United States: its website has existed since March 2023, it sells on a Shopify store, it has 365,219 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Smyle Labs reviews: is it worth it?
Customers rate Smyle Labs 4.6 out of 5 on Trustpilot over 54 reviews, 51 of them in the last twelve months: 91% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smyle Labs known for?
Smyle Labs is a company that creates innovative viral products and accessories, particularly known for inventing the Penjamin™ brand. They design and sell discreet novelty items, batteries, and other gadgets that blend creativity and function. Gravity by Benchr classifies it under Office Supplies, with Office Supplies making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smyle Labs prices: how much is it?
Smyle Labs' best seller, Penjamin Cart Pen by Smyle™ Labs, sells US$22.99 on smylelabs.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check smylelabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Smyle Labs discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smyle Labs advertises on Facebook and Instagram, where its offers often run. Check smylelabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smyle Labs?
Smyle Labs sells on its own website, smylelabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Smyle Labs?
Gravity by Benchr records a company based in Thousand Oaks, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smyle Labs growing?
Yes. Gravity by Benchr estimates about 171,000 visits to smylelabs.com in September 2026, up 29% in a month and up 44% over three months. Smyle Labs ranks #3 of 196 Office Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smyle Labs use?
Gravity by Benchr identifies smylelabs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Smyle Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smyle Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Supplies brands in United States?
Among Office Supplies brands in United States in the Gravity by Benchr index, Smyle Labs ranks #3 of 196 by estimated traffic. Its closest competitors on the same market are Discount Vape Pen, Discreet Smoker, lookah.com, Pulsar Shop and TVape. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smyle Labs.