Brand page · General Office Supplies · United Kingdom
Smythson: 191k visits a month, 53 active Meta ads.
Smythson — Smythson is a British luxury brand that sells bags, accessories, leather-bound notebooks, diaries, stationery and home accessories. In September 2026 smythson.com drew an estimated 191k visits, down 6% on the month before. It ranks #24 of 3,465 General Office Supplies brands in United Kingdom and holds a 4.2 Trustpilot rating over 90 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Smythson is a British luxury brand that sells bags, accessories, leather-bound notebooks, diaries, stationery and home accessories.
01 · Traffic
How much traffic Smythson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smythson drew an estimated 191k visits in September 2026, down 6% on the month before and up 18% over three months.
- Worldwide#54,448of 4.5m sites · Top 5%
- In United States#17,858of 1.2m sites · Top 5%
- General Office Supplies, worldwide#96of 19,660 brands · Top 1%
- General Office Supplies, United States#24of 3,465 brands · Top 1%
191k
estimated visits in September
1 mo ▼ −6.0%4 mo ▲ +18.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smythson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smythson holds 4.2 out of 5 on Trustpilot over 90 reviews, 23 of them in the last twelve months: 73% of customers give five stars and 20% one star. That volume places Smythson in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Leather Goods Store Pen Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smythson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smythson sells on Shopify, 91% of its catalogue in stock. The best seller is 2027 Panama Weekly Diary, at £55.00, followed by 2027 Panama Weekly Diary and 2027 Panama Weekly Diary.
#12027 Panama Weekly DiarySmythson£55.00In stock
#22027 Panama Weekly DiarySmythson£55.00In stock
#32027 Panama Weekly DiarySmythson£55.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smythson in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 2% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$390.45
- Currency
- GBP
04 · Ads
What Smythson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smythson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Autumn Winter CollectionSmythson of Bond Street7 Oct 2026image
Fall Winter CollectionSmythson of Bond Street7 Oct 2026image
Autumn Winter CollectionSmythson of Bond Street7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026梁晓玉verified
Text ad20 Oct 2026FRANK SMYTHSON LIMITEDverified
Text ad20 Oct 2026FRANK SMYTHSON LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smythson.
The creators who tag @smythson on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smythson on Instagram, led by 𝕞𝕒𝕛𝕠𝕛𝕠 ☻* (23k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕞𝕒𝕛𝕠𝕛𝕠 ☻*@majojo.rich · 🇯🇵 JP | Career productivity office life Creator | 23k | 2.3% | 5 | Tagged @smythson |
06 · Competitors according to Gravity
Who Smythson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smythson among General Office Supplies brands in United Kingdom. The closest is aspinaloflondon.com, then LOUISE CARMEN PARIS, Galen Leather, paper republic, travelerscompanyusa.com, TRAVELER'S COMPANY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aspinaloflondon.comaspinaloflondon.com | |||||||
| LOUISE CARMEN PARISlouisecarmen.com | |||||||
| Galen Leathergalenleather.com | |||||||
| paper republicpaper-republic.com | |||||||
| travelerscompanyusa.comtravelerscompanyusa.com | |||||||
| TRAVELER'S COMPANYtravelers-company.com |
07 · Company
The company behind Smythson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smythson is a company based in United Kingdom, founded in 1887 according to LinkedIn, on a domain registered in August 1996. It employs about 150 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1887, per LinkedIn
- Domain registered
- 12 Aug 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 150 on LinkedIn
- Funding stage
- M and a · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smythson.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smythson
What people ask Google about Smythson.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smythson a legit company?
According to Gravity by Benchr, Smythson is a brand based in United Kingdom: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 150 people on LinkedIn, it has 155,517 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Smythson reviews: is it worth it?
Customers rate Smythson 4.2 out of 5 on Trustpilot over 90 reviews, 23 of them in the last twelve months: 73% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Smythson sell?
Smythson is a British luxury brand that sells bags, accessories, leather-bound notebooks, diaries, stationery and home accessories. Gravity by Benchr classifies it under General Office Supplies, with Paper Products making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Smythson expensive?
Smythson's best seller, 2027 Panama Weekly Diary, sells £55.00 on smythson.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check smythson.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Smythson have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smythson advertises on Facebook and Instagram and on Google, where its offers often run. Check smythson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smythson?
Smythson sells on its own website, smythson.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Smythson?
Gravity by Benchr records a company based in United Kingdom, founded in 1887 according to LinkedIn, on a domain registered in 1996, with 150 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smythson doing well?
Yes. Gravity by Benchr estimates about 191,100 visits to smythson.com in September 2026, down 6% in a month and up 18% over three months. Smythson ranks #24 of 3,465 General Office Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smythson use?
Gravity by Benchr identifies smythson.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records.
How much does Smythson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smythson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in United Kingdom?
Among General Office Supplies brands in United Kingdom in the Gravity by Benchr index, Smythson ranks #24 of 3,465 by estimated traffic. Its closest competitors on the same market are aspinaloflondon.com, LOUISE CARMEN PARIS, Galen Leather, paper republic and travelerscompanyusa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smythson.