Brand page · Tools
Snap-on: 1.9m visits a month, 214 active Meta ads.
Snap-on — Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. In September 2026 snapon.com drew an estimated 1.9m visits, up 11% on the month before. It ranks #4 of 3,410 Tools brands and holds a 1.5 Trustpilot rating over 172 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks.
01 · Traffic
How much traffic Snap-on gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snap-on drew an estimated 1.9m visits in September 2026, up 11% on the month before and up 9% over three months.
- Worldwide#8,658of 4.5m sites · Top 1%
- In United States#2,887of 1.2m sites · Top 1%
- Tools, worldwide#34of 49,532 brands · Top 1%
- Tools, United States#4of 3,410 brands · Top 1%
1.9m
estimated visits in September
1 mo ▲ +11.1%4 mo ▲ +9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Snap-on.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snap-on holds 1.5 out of 5 on Trustpilot over 172 reviews, 20 of them in the last twelve months: 10% of customers give five stars and 84% one star. That volume places Snap-on in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Snap-on sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Snap-on's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Snap-on in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Snap-on is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snap-on runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Get Behind the WheelSnap-on Tools12 Oct 2026video
Get Behind the WheelSnap-on Tools12 Oct 2026video
Get Behind the WheelSnap-on Tools12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Snap-on U.K. Holdings Limitedverified
Image ad20 Oct 2026Snap-on U.K. Holdings Limitedverified
Text ad20 Oct 2026STONE & WARD, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Snap-on.
The creators who tag @snapon_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @snapon_official on Instagram, led by Jake Guyer (16.1k followers, 99.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJake Guyer@guyers_automotive · 🇺🇸 US | Automotive mobility Creator | 16.1k | 99.3% | 12 | Tagged @snapon_official |
06 · Competitors according to Gravity
Who Snap-on competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snap-on among Tools brands. The closest is Mac Tools, then GEARWRENCH, TEKTON, hazet.de, JB Tools, KS Tools.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mac Toolsmactools.com | |||||||
| GEARWRENCHgearwrench.com | |||||||
| TEKTONtekton.com | |||||||
| hazet.dehazet.de | |||||||
| JB Toolsjbtools.com | |||||||
| KS Toolskstools.com |
07 · Company
The company behind Snap-on.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snap-on is an e-commerce brand, founded in 1920 according to LinkedIn, on a domain registered in May 1995. It employs about 7,142 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1920, per LinkedIn
- Domain registered
- 30 May 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7,142 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- snapon.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snap-on
What people ask Google about Snap-on.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snap-on legit?
According to Gravity by Benchr, Snap-on is a brand: its website has existed since May 1995, it employs 7,142 people on LinkedIn, it has 604,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Snap-on reviews: is it worth it?
Customers rate Snap-on 1.5 out of 5 on Trustpilot over 172 reviews, 20 of them in the last twelve months: 10% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Snap-on known for?
Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Is there a Snap-on discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Snap-on advertises on Facebook and Instagram and on Google, where its offers often run. Check snapon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Snap-on?
Gravity by Benchr records a company, founded in 1920 according to LinkedIn, on a domain registered in 1995, with 7,142 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Snap-on growing?
Yes. Gravity by Benchr estimates about 1,887,600 visits to snapon.com in September 2026, up 11% in a month and up 9% over three months. Snap-on ranks #4 of 3,410 Tools brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Snap-on's ad budget?
Gravity by Benchr does not publish a spend figure for Snap-on on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands?
Among Tools brands in the Gravity by Benchr index, Snap-on ranks #4 of 3,410 by estimated traffic. Its closest competitors on the same market are Mac Tools, GEARWRENCH, TEKTON, hazet.de and JB Tools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snap-on.