Brand page · Clothing · Australia
Snowgum traffic, ads & competitors 107k visits a month, 25 active Meta ads, Gravity score 669.
Snowgum — Snowgum is an Australian outdoor, travel and camping gear retailer that sells functional, comfortable clothing and equipment built to last. In September 2026 snowgum.com.au drew an estimated 107k visits, up 132% on the month before. It ranks #310 of 12,275 Clothing brands in Australia and holds a 4.9 Trustpilot rating over 683 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Snowgum is an Australian outdoor, travel and camping gear retailer that sells functional, comfortable clothing and equipment built to last.
01 · Traffic
Snowgum website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snowgum drew an estimated 107k visits in September 2026, up 132% on the month before and up 49% over three months.
- Worldwide#88,499of 4.5m sites · Top 5%
- In Australia#1,973of 105k sites · Top 5%
- Clothing, worldwide#8,403of 459,295 brands · Top 5%
- Clothing, Australia#310of 12,275 brands · Top 5%
107k
estimated visits in September
1 mo ▲ +131.6%4 mo ▲ +48.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Snowgum reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snowgum holds 4.9 out of 5 on Trustpilot over 683 reviews, 3 of them in the last twelve months: 84% of customers give five stars and 0% one star. That volume places Snowgum in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Outdoor Clothing and Equipment Shop Shoe Store Winterwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Snowgum best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Snowgum sells on Shopify, 100% of its catalogue in stock. The best seller is Merino Trek Sock, at A$14.95, followed by Merino 180 Moyo Long Sleeve Crew Womens and Merino 180 Merano Tee Mens.
#1Merino Trek SockSnowgumA$14.95In stock
#2Merino 180 Moyo Long Sleeve Crew WomensSnowgumA$119.95In stock
#3Merino 180 Merano Tee MensSnowgumA$49.95–A$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Snowgum in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$69.71
- Currency
- AUD
04 · Ads
Snowgum ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snowgum runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Warehouse Clearance | Up to 80% OffSnowgum2 Oct 2026image
Warehouse Clearance | Up to 80% OffSnowgum24 Sept 2026image
Warehouse Clearance | Up to 80% OffSnowgum24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026INSPIRE APPAREL PTY LTDverified
Image ad20 Oct 2026INSPIRE APPAREL PTY LTDverified
Text ad20 Oct 2026INSPIRE APPAREL PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Snowgum influencers
The creators who tag @snowgumaus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Snowgum competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snowgum among Clothing brands in Australia. The closest is Allgoods, then Tradies Workwear, Surplus City, Pack Light, Vast Outdoors, Safety Wear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Allgoodsallgoods.com.au | |||||||
| Tradies Workweartradiesworkwearshop.com.au | |||||||
| Surplus Citysurpluscity.com.au | |||||||
| Pack Lightpacklight.com.au | |||||||
| Vast Outdoorsvastoutdoors.com.au | |||||||
| Safety Wearsafety-wear.com.au |
07 · Company
Who is behind Snowgum?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snowgum is a company based in Epping, Australia, founded in 2003 according to LinkedIn. It employs about 4 people.
- Entity country
- 🇦🇺 Australia · Epping
- Founded
- 2003, per LinkedIn
- Employees
- 4 on LinkedIn
- Own store
- snowgum.com.au · Shopify · AUD
- Catalogue
- 219 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snowgum
What people ask Google about Snowgum.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snowgum legit or a scam?
According to Gravity by Benchr, Snowgum is a brand based in Epping, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 1,525 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Snowgum reviews: is it worth it?
Customers rate Snowgum 4.9 out of 5 on Trustpilot over 683 reviews, 3 of them in the last twelve months: 84% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Snowgum known for?
Snowgum is an Australian outdoor, travel and camping gear retailer that sells functional, comfortable clothing and equipment built to last. Gravity by Benchr classifies it under Clothing, with Outerwear making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Snowgum prices: how much is it?
Snowgum's best seller, Merino Trek Sock, sells A$14.95 on snowgum.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check snowgum.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Snowgum have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Snowgum advertises on Facebook and Instagram and on Google, where its offers often run. Check snowgum.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Snowgum?
Snowgum sells on its own website, snowgum.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Snowgum?
Gravity by Benchr records a company based in Epping, Australia, founded in 2003 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Snowgum doing well?
Yes. Gravity by Benchr estimates about 107,100 visits to snowgum.com.au in September 2026, up 132% in a month and up 49% over three months. Snowgum ranks #310 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Snowgum use?
Gravity by Benchr identifies snowgum.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Snowgum spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Snowgum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Snowgum ranks #310 of 12,275 by estimated traffic. Its closest competitors on the same market are Allgoods, Tradies Workwear, Surplus City, Pack Light and Vast Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snowgum.