Brand page · Outdoor Recreation · United States
Snow Peak: 402K visits a month, 206 active Meta ads, Gravity score 653.
Snow Peak — Snow Peak is a Japanese-designed camping gear and apparel brand that creates outdoor equipment for camping and backpacking. In September 2026 snowpeak.com drew an estimated 402K visits, down 7% on the month before. It ranks #49 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Snow Peak is a Japanese-designed camping gear and apparel brand that creates outdoor equipment for camping and backpacking.
01 · Traffic
How much traffic Snow Peak gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snow Peak drew an estimated 402K visits in September 2026, down 7% on the month before and up 2% over three months.
- Worldwide#29,676of 4.5M sites · Top 1%
- In United States#9,633of 1.2M sites · Top 1%
- Outdoor Recreation, worldwide#301of 101,136 brands · Top 1%
- Outdoor Recreation, United States#49of 14,873 brands · Top 1%
402K
estimated visits in September
1 mo ▼ −6.8%4 mo ▲ +1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Snow Peak.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snow Peak holds 3.0 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 50% one star.
Sportswear Store Women's Clothing Store Activewear Store Clothing Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Snow Peak sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Snow Peak sells on Shopify, 80% of its catalogue in stock. The best seller is Titanium Spork, at US$8.95–US$9.95, followed by Titanium Fork & Spoon Set and Titanium Aurora Bottle.
#1Titanium SporkSnow PeakUS$8.95–US$9.95In stock
#2Titanium Fork & Spoon SetSnow PeakUS$24.95In stock
#3Titanium Aurora BottleSnow PeakUS$99.95–US$139.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Snow Peak in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 66% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$199.95
- Currency
- USD
04 · Ads
What Snow Peak is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snow Peak runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Camp in ComfortSnow Peak6 Oct 2026image
Upgrade Your Camping ExperienceSnow Peak6 Oct 2026video
Ultralight DrinkwareSnow Peak6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Backbone Group LLCverified
Text ad20 Oct 2026Backbone Group LLCverified
Text ad20 Oct 2026Backbone Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Snow Peak.
The creators who tag @snowpeakusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Snow Peak competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snow Peak among Outdoor Recreation brands in United States. The closest is thenorthface.co.uk, then montbell.jp, TOKYO CRAFTS, Alton, Montagne, Rock Point.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thenorthface.co.ukthenorthface.co.uk | |||||||
| montbell.jpmontbell.jp | |||||||
| TOKYO CRAFTStokyocrafts.jp | |||||||
| Altonaltongoods.com | |||||||
| Montagnemontagne.com.ar | |||||||
| Rock Pointrockpoint.pl |
07 · Company
The company behind Snow Peak.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snow Peak is a company based in Portland, United States, on a domain registered in April 1999. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Portland
- Founded
- Data not available
- Domain registered
- 6 Apr 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- snowpeak.com · Shopify · USD
- Catalogue
- 658 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snow Peak
What people ask Google about Snow Peak.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snow Peak legit or a scam?
According to Gravity by Benchr, Snow Peak is a brand based in Portland, United States: its website has existed since April 1999, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 184,737 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Snow Peak?
Snow Peak is a Japanese-designed camping gear and apparel brand that creates outdoor equipment for camping and backpacking. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Snow Peak cost?
Snow Peak's best seller, Titanium Spork, sells from US$8.95 to US$9.95 on snowpeak.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check snowpeak.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Snow Peak have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Snow Peak advertises on Facebook and Instagram and on Google, where its offers often run. Check snowpeak.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Snow Peak?
Snow Peak sells on its own website, snowpeak.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Snow Peak?
Gravity by Benchr records a company based in Portland, United States, whose domain was registered in 1999, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Snow Peak doing well?
Yes. Gravity by Benchr estimates about 401,700 visits to snowpeak.com in September 2026, down 7% in a month and up 2% over three months. Snow Peak ranks #49 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Snow Peak use?
Gravity by Benchr identifies snowpeak.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Snow Peak's ad budget?
Gravity by Benchr does not publish a spend figure for Snow Peak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Snow Peak ranks #49 of 14,873 by estimated traffic. Its closest competitors on the same market are thenorthface.co.uk, montbell.jp, TOKYO CRAFTS, Alton, Montagne. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snow Peak.