Brand page · Outdoor Recreation · Australia
Alton: 127k visits a month, 39 active Meta ads, Gravity score 540.
Alton — Alton is an Australian brand that creates high-quality outdoor equipment with meticulous attention to detail and lifelong functionality in mind, specializing in camping and outdoor gear. In September 2026 altongoods.com drew an estimated 127k visits, up 22% on the month before. It ranks #27 of 2,854 Outdoor Recreation brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alton is an Australian brand that creates high-quality outdoor equipment with meticulous attention to detail and lifelong functionality in mind, specializing in camping and outdoor gear.
01 · Traffic
How much traffic Alton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alton drew an estimated 127k visits in September 2026, up 22% on the month before and down 13% over three months.
- Worldwide#76,686of 4.5m sites · Top 5%
- In Australia#1,667of 105k sites · Top 5%
- Outdoor Recreation, worldwide#1,265of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#27of 2,854 brands · Top 1%
127k
estimated visits in September
1 mo ▲ +22.1%4 mo ▼ −13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alton holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alton sells on Shopify, 96% of its catalogue in stock. The best seller is Alton Bumper Sticker, at A$4.99, followed by Alton Gift Card and Ultralight Dry Sack.
#1Alton Bumper StickerAltonA$4.99In stock
#2Alton Gift CardAltonA$30.00–A$300.00In stock
#3Ultralight Dry SackAltonA$21.99–A$72.87In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alton in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 63% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$69.04
- Currency
- AUD
04 · Ads
What Alton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alton runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Australia's MOST TRUSTED Camping Tarp! 🏆Alton Goods5 Oct 2026video
Outdoor Gear. Built to Last.Alton Goods2 Oct 2026image
WIN Over $3.6K Worth Of EquipmentAlton Goods30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Alton Goodsverified
Text ad21 Oct 2026Alton Goodsverified
Text ad21 Oct 2026Alton Goodsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alton.
The creators who tag @alton_goods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alton_goods on Instagram, led by Harrison Candlin (26.7k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHarrison Candlin@harrisoncandlin · 🇨🇦 CA | Photography visual arts Creator | 26.7k | 0.8% | 2 | Tagged @alton_goods |
06 · Competitors according to Gravity
Who Alton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alton among Outdoor Recreation brands in Australia. The closest is 4camping, then Naturehike, KingCamp, Snow Peak, coleman.co.jp, DOD（ディーオーディー）.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 4camping4camping.cz | |||||||
| Naturehikenaturehike.com | |||||||
| KingCampkingcampoutdoors.com | |||||||
| Snow Peaksnowpeak.com | |||||||
| coleman.co.jpcoleman.co.jp | |||||||
| DOD（ディーオーディー）dod.camp |
07 · Company
The company behind Alton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alton is a company based in Brendale, Australia, founded in 2015 according to LinkedIn, on a domain registered in April 2015. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brendale
- Founded
- 2015, per LinkedIn
- Domain registered
- 23 Apr 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- altongoods.com · Shopify · AUD
- Catalogue
- 74 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alton
What people ask Google about Alton.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alton legit?
According to Gravity by Benchr, Alton is a brand based in Brendale, Australia: its website has existed since April 2015, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 57,434 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Alton known for?
Alton is an Australian brand that creates high-quality outdoor equipment with meticulous attention to detail and lifelong functionality in mind, specializing in camping and outdoor gear. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Alton expensive?
Alton's best seller, Alton Bumper Sticker, sells A$4.99 on altongoods.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check altongoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Alton promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Alton advertises on Facebook and Instagram and on Google, where its offers often run. Check altongoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Alton?
Alton sells on its own website, altongoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Alton?
Gravity by Benchr records a company based in Brendale, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alton doing well?
Not at the moment. Gravity by Benchr estimates about 126,900 visits to altongoods.com in September 2026, up 22% in a month and down 13% over three months. Alton ranks #27 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alton use?
Gravity by Benchr identifies altongoods.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Alton ranks #27 of 2,854 by estimated traffic. Its closest competitors on the same market are 4camping, Naturehike, KingCamp, Snow Peak and coleman.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alton.