Brand page · Outdoor Recreation
Snowys: 719k visits a month, 33 active Meta ads.
Snowys — Snowys Outdoors is an Australian online camping gear store that sells camping, hiking and caravan equipment with everyday low prices and free delivery to most of Australia. In September 2026 snowys.com.au drew an estimated 719k visits, up 14% on the month before. It ranks #5 of 2,854 Outdoor Recreation brands and holds a 3.0 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Snowys Outdoors is an Australian online camping gear store that sells camping, hiking and caravan equipment with everyday low prices and free delivery to most of Australia.
01 · Traffic
How much traffic Snowys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snowys drew an estimated 719k visits in September 2026, up 14% on the month before and up 33% over three months.
- Worldwide#20,648of 4.5m sites · Top 1%
- In Australia#376of 105k sites · Top 1%
- Outdoor Recreation, worldwide#126of 101,136 brands · Top 1%
- Outdoor Recreation, Australia#5of 2,854 brands · Top 1%
719k
estimated visits in September
1 mo ▲ +13.8%4 mo ▲ +32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Snowys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snowys holds 3.0 out of 5 on Trustpilot over 40 reviews, 3 of them in the last twelve months: 68% of customers give five stars and 25% one star. That volume places Snowys in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Snowys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Snowys's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Snowys in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Snowys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snowys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Flash Sale! - Jetboil Genesis Stove System $489Snowys Outdoors13 Oct 2026video
Coleman Instant Up 6P Lighted Northstar Darkroom TentSnowys Outdoors12 Oct 2026image
Up In Minutes ⛺Snowys Outdoors12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Snowys Outdoorsverified
Text ad21 Oct 2026Snowys Outdoorsverified
Text ad21 Oct 2026Snowys Outdoorsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Snowys.
The creators who tag @snowys_outdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @snowys_outdoors on Instagram, led by R A C H ☼☽ (91.7k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RR A C H ☼☽@rachxomin · 🇦🇺 AU | Food cooking nutrition Creator | 91.7k | 2.1% | 2 | Tagged @snowys_outdoors |
06 · Competitors according to Gravity
Who Snowys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snowys among Outdoor Recreation brands. The closest is DARCHE®, then olproshop.com, OZtrail, TentBox, snowpeak.co.kr, campingworld.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DARCHE®darche.com.au | |||||||
| olproshop.comolproshop.com | |||||||
| OZtrailoztrail.com.au | |||||||
| TentBoxtentbox.com | |||||||
| snowpeak.co.krsnowpeak.co.kr | |||||||
| campingworld.co.ukcampingworld.co.uk |
07 · Company
The company behind Snowys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snowys is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- snowys.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snowys
What people ask Google about Snowys.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snowys legit or a scam?
According to Gravity by Benchr, Snowys is a brand: its Trustpilot profile is claimed by the brand, it has 23,323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Snowys reviews
Customers rate Snowys 3.0 out of 5 on Trustpilot over 40 reviews, 3 of them in the last twelve months: 68% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Snowys sell?
Snowys Outdoors is an Australian online camping gear store that sells camping, hiking and caravan equipment with everyday low prices and free delivery to most of Australia. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Snowys have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Snowys advertises on Facebook and Instagram and on Google, where its offers often run. Check snowys.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Snowys doing well?
Yes. Gravity by Benchr estimates about 718,900 visits to snowys.com.au in September 2026, up 14% in a month and up 33% over three months. Snowys ranks #5 of 2,854 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Snowys' ad budget?
Gravity by Benchr does not publish a spend figure for Snowys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Snowys ranks #5 of 2,854 by estimated traffic. Its closest competitors on the same market are DARCHE®, olproshop.com, OZtrail, TentBox and snowpeak.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snowys.