Brand page · Decor · United Kingdom
Snugzy: 34.4k visits a month, 9 active Meta ads, Gravity score 494.
Snugzy — Snugzy is a company that creates custom face pillows and personalised teddy bears by uploading photos to various character designs. In September 2026 snugzy.com drew an estimated 34.4k visits, up 12% on the month before. It ranks #878 of 42,373 Decor brands in United Kingdom and holds a 4.0 Trustpilot rating over 6,629 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Snugzy is a company that creates custom face pillows and personalised teddy bears by uploading photos to various character designs.
01 · Traffic
How much traffic Snugzy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snugzy drew an estimated 34.4k visits in September 2026, up 12% on the month before and up 16% over three months.
- Worldwide#234,020of 4.5m sites · Top 10%
- In United States#73,459of 1.2m sites · Top 10%
- Decor, worldwide#5,071of 185,686 brands · Top 5%
- Decor, United States#878of 42,373 brands · Top 5%
34.4k
estimated visits in September
1 mo ▲ +12.1%4 mo ▲ +15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Snugzy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snugzy holds 4.0 out of 5 on Trustpilot over 6,629 reviews, 357 of them in the last twelve months: 75% of customers give five stars and 11% one star. That volume places Snugzy in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Snugzy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Snugzy sells on Shopify, 100% of its catalogue in stock. The best seller is Boy Face Pillow, at £29.99, followed by I Heart You Face Pillow and Snugzy Gift Box.
#1Boy Face PillowSnugzy£29.99In stock
#2I Heart You Face PillowSnugzy£29.99In stock
#3Snugzy Gift BoxSnugzy£5.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Snugzy in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 20% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What Snugzy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snugzy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since August 2021 (image, text, video).
The Best Gift Ever?Snugzy1 May 2026video
It’s soft, weird and 100% unforgettable, so put your face on one 😂Snugzy13 Apr 2026video
The Best Gift Ever?Snugzy8 Apr 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nerdy Banana Limitedverified
Text ad20 Oct 2026Nerdy Banana Limitedverified
Text ad20 Oct 2026Nerdy Banana Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Snugzy.
The creators who tag @snugzy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Snugzy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snugzy among Decor brands in United Kingdom. The closest is Snugzy, then Luxe 39, Mini Me, welovecushions, Izabela Peters, florallifestyle.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Snugzyde.snugzy.com | |||||||
| Luxe 39luxe39.com | |||||||
| Mini Metheoriginalminime.com | |||||||
| welovecushionswelovecushions.co.uk | |||||||
| Izabela Petersizabelapeters.com | |||||||
| florallifestyle.co.ukflorallifestyle.co.uk |
07 · Company
The company behind Snugzy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snugzy is a company based in SOLIHULL, United Kingdom, on a domain registered in March 2014. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · SOLIHULL
- Founded
- Data not available
- Domain registered
- 4 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- snugzy.com · Shopify · GBP
- Catalogue
- 140 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snugzy
What people ask Google about Snugzy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snugzy legit?
According to Gravity by Benchr, Snugzy is a brand based in SOLIHULL, United Kingdom: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 12,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Snugzy reviews: is it worth it?
Customers rate Snugzy 4.0 out of 5 on Trustpilot over 6,629 reviews, 357 of them in the last twelve months: 75% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Snugzy sell?
Snugzy is a company that creates custom face pillows and personalised teddy bears by uploading photos to various character designs. Gravity by Benchr classifies it under Decor, with Bedding making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Snugzy expensive?
Snugzy's best seller, Boy Face Pillow, sells £29.99 on snugzy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check snugzy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Snugzy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Snugzy advertises on Facebook and Instagram and on Google, where its offers often run. Check snugzy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Snugzy?
Snugzy sells on its own website, snugzy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Snugzy?
Gravity by Benchr records a company based in SOLIHULL, United Kingdom, whose domain was registered in 2014, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Snugzy growing?
Yes. Gravity by Benchr estimates about 34,400 visits to snugzy.com in September 2026, up 12% in a month and up 16% over three months. Snugzy ranks #878 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Snugzy use?
Gravity by Benchr identifies snugzy.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Snugzy's ad budget?
Gravity by Benchr does not publish a spend figure for Snugzy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Snugzy ranks #878 of 42,373 by estimated traffic. Its closest competitors on the same market are Snugzy, Luxe 39, Mini Me, welovecushions and Izabela Peters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snugzy.