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- So Avant Garde
Brand page · Personal Care · United States
So Avant Garde traffic, ads & competitors 62.9k visits a month, 70 active Meta ads, Gravity score 702.
So Avant Garde — So Avant Garde is a luxury and niche fragrance retailer that sells men's, women's, and universal fragrances, fragrance samples, and luxury candles. In September 2026 so-avant-garde.com drew an estimated 62.9k visits, down 23% on the month before. It ranks #1,163 of 33,626 Personal Care brands in the United States and holds a 3.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
So Avant Garde is a luxury and niche fragrance retailer that sells men's, women's, and universal fragrances, fragrance samples, and luxury candles.
01 · Traffic
So Avant Garde website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
So Avant Garde drew an estimated 62.9k visits in September 2026, down 23% on the month before and up 55% over three months.
- Worldwide#139,783of 4.5m sites · Top 5%
- In United States#45,212of 1.2m sites · Top 5%
- Personal Care, worldwide#7,033of 215,119 brands · Top 5%
- Personal Care, United States#1,163of 33,626 brands · Top 5%
62.9k
estimated visits in September
1 mo ▼ −23.0%4 mo ▲ +55.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
So Avant Garde reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
So Avant Garde holds 3.0 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 40% of customers give five stars and 30% one star.
Perfume Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
So Avant Garde best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
So Avant Garde sells on Shopify, 66% of its catalogue in stock. The best seller is VIP Shipping Protection+, at US$0.88–US$126.27, followed by GRIS CHARNEL Eau De Parfum and PAS CE SOIR Eau De Parfum.
#1VIP Shipping Protection+So Avant GardeUS$0.88–US$126.27In stock
#2GRIS CHARNEL Eau De ParfumSo Avant GardeUS$5.85–US$225.00In stock
#3PAS CE SOIR Eau De ParfumSo Avant GardeUS$5.85–US$225.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places So Avant Garde in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 62% of the catalogue
- In stock
- 66%
- Upper price quartile
- US$130.50
- Currency
- USD
04 · Ads
So Avant Garde ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
So Avant Garde runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
❤️ BIRKHOLZ ❤️So Avant Garde27 Sept 2026video
New Fall Fragrance Notes.So Avant Garde27 Sept 2026image
❤️ AffinessenceSo Avant Garde14 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Park Fragrance LLCverified
Text ad15 Oct 2026Park Fragrance LLCverified
Text ad15 Oct 2026Park Fragrance LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
So Avant Garde influencers
The creators who tag @so_avant_garde on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @so_avant_garde on Instagram, led by Anna | Fragrance & Beauty (15.9k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnna | Fragrance & Beauty@annaxcellence · 🇺🇸 US | Beauty cosmetics skincare Creator | 15.9k | 1.2% | 4 | Tagged @so_avant_garde |
06 · Competitors according to Gravity
So Avant Garde competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for So Avant Garde among Personal Care brands in the United States. The closest is fragrancesline.com, then Simple Scentz, Ministry of Scent, colognecurators, F Vault, Mystic Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fragrancesline.comfragrancesline.com | |||||||
| Simple Scentzsimplescentz.com | |||||||
| Ministry of Scentministryofscent.com | |||||||
| colognecuratorscolognecurators.com | |||||||
| F Vaultfragrancevault.net | |||||||
| Mystic Storemysticperfume.com |
07 · Company
Who is behind So Avant Garde?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
So Avant Garde is a company based in New York City, United States, founded in 2018 according to LinkedIn, on a domain registered in June 2017. It employs about 7 people.
- Entity country
- 🇺🇸 United States · New York City
- Founded
- 2018, per LinkedIn
- Domain registered
- 16 Jun 2017
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- so-avant-garde.com · Shopify · USD
- Catalogue
- 258 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about So Avant Garde
What people ask Google about So Avant Garde.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is So Avant Garde legit?
According to Gravity by Benchr, So Avant Garde is a brand based in New York City, United States: its website has existed since June 2017, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 40,925 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about So Avant Garde?
Customers rate So Avant Garde 3.0 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 40% give five stars, 30% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is So Avant Garde?
So Avant Garde is a luxury and niche fragrance retailer that sells men's, women's, and universal fragrances, fragrance samples, and luxury candles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does So Avant Garde cost?
So Avant Garde's best seller, VIP Shipping Protection+, sells from US$0.88 to US$126.27 on so-avant-garde.com. 66% of the catalogue is in stock. Gravity does not track prices daily: check so-avant-garde.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
So Avant Garde promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: So Avant Garde advertises on Facebook and Instagram and on Google, where its offers often run. Check so-avant-garde.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy So Avant Garde?
So Avant Garde sells on its own website, so-avant-garde.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind So Avant Garde?
Gravity by Benchr records a company based in New York City, United States, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is So Avant Garde growing?
Yes. Gravity by Benchr estimates about 62,900 visits to so-avant-garde.com in September 2026, down 23% in a month and up 55% over three months. So Avant Garde ranks #1,163 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does So Avant Garde use?
Gravity by Benchr identifies so-avant-garde.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is So Avant Garde's ad budget?
Gravity by Benchr does not publish a spend figure for So Avant Garde on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, So Avant Garde ranks #1,163 of 33,626 by estimated traffic. Its closest competitors on the same market are fragrancesline.com, Simple Scentz, Ministry of Scent, colognecurators and F Vault. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with So Avant Garde.