Brand page · Household Supplies · Netherlands
So Clever traffic, ads & competitors 48.3k visits a month, 43 active Meta ads, Gravity score 464.
So Clever — So Clever is a Dutch online store specializing in storage solutions and organizers for households. The company offers a wide range of products including kitchen organizers, food storage containers, and various storage solutions to help create organized and stress-free homes. In September 2026 soclever.nl drew an estimated 48.3k visits, down 25% on the month before. It ranks #22 of 382 Household Supplies brands in the Netherlands and holds a 2.8 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Household Supplies brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
So Clever is a Dutch online store specializing in storage solutions and organizers for households. The company offers a wide range of products including kitchen organizers, food storage containers, and various storage solutions to help create organized and stress-free homes.
01 · Traffic
So Clever website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
So Clever drew an estimated 48.3k visits in September 2026, down 25% on the month before and down 14% over three months.
- Worldwide#175,307of 4.5m sites · Top 5%
- In Netherlands#2,469of 78.6k sites · Top 5%
- Household Supplies, worldwide#760of 30,320 brands · Top 5%
- Household Supplies, Netherlands#22of 382 brands · Top 10%
48.3k
estimated visits in September
1 mo ▼ −25.2%4 mo ▼ −13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
So Clever reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
So Clever holds 2.8 out of 5 on Trustpilot over 81 reviews, 14 of them in the last twelve months: 64% of customers give five stars and 16% one star. That volume places So Clever in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
e-Commerce Solution Provider
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
So Clever best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
So Clever sells on Shopify, 89% of its catalogue in stock. The best seller is Rollenhouder keuken small Joseph Joseph, at €17.99, followed by So Clever Ladebakjes 5.1 cm hoog Classic Clear and Lade bamboe bakjes 7 cm hoog Five®.
#1Rollenhouder keuken small Joseph JosephSo Clever€17.99In stock
#2So Clever Ladebakjes 5.1 cm hoog Classic ClearSo Clever€2.99–€7.49In stock
#3Lade bamboe bakjes 7 cm hoog Five®So Clever€5.50–€8.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places So Clever in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 17% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$36.29
- Currency
- EUR
04 · Ads
So Clever ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
So Clever runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Keuken organizers vanaf €2,99So Clever5 Oct 2026image
Van kleine tot XXL opbergboxenSo Clever5 Oct 2026image
Voor 23:00 besteld, morgen in huisSo Clever5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026So Cleververified
Video ad20 Oct 2026So Cleververified
Text ad20 Oct 2026So Cleververified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
So Clever influencers
The creators who tag @soclever_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
So Clever competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for So Clever among Household Supplies brands in the Netherlands. The closest is Shoefresh, then Hogarizado, Minismus, Organess, flooq.nl, Saphir Médaille d'Or Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shoefreshshoefresh.eu | |||||||
| Hogarizadohogarizado.com.co | |||||||
| Minismusminismus.nl | |||||||
| Organessorganess.nl | |||||||
| flooq.nlflooq.nl | |||||||
| Saphir Médaille d'Or Shopsaphirmedailledorshop.com |
07 · Company
Who is behind So Clever?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
So Clever is a company based in Capelle aan den IJssel, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in December 2019. It employs about 2 people.
- Entity country
- 🇳🇱 Netherlands · Capelle aan den IJssel
- Founded
- 2019, per LinkedIn
- Domain registered
- 12 Dec 2019
- Status
- Operating
- Employees
- 2 on LinkedIn
- Own store
- soclever.nl · Shopify · EUR
- Catalogue
- 341 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about So Clever
What people ask Google about So Clever.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is So Clever legit?
According to Gravity by Benchr, So Clever is a brand based in Capelle aan den IJssel, Netherlands: its website has existed since December 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 38,339 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
So Clever reviews: is it worth it?
Customers rate So Clever 2.8 out of 5 on Trustpilot over 81 reviews, 14 of them in the last twelve months: 64% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is So Clever?
So Clever is a Dutch online store specializing in storage solutions and organizers for households. The company offers a wide range of products including kitchen organizers, food storage containers, and various storage solutions to help create organized and stress-free homes. Gravity by Benchr classifies it under Household Supplies, with Audio Components making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does So Clever cost?
So Clever's best seller, Rollenhouder keuken small Joseph Joseph, sells €17.99 on soclever.nl. 89% of the catalogue is in stock. Gravity does not track prices daily: check soclever.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
So Clever promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: So Clever advertises on Facebook and Instagram and on Google, where its offers often run. Check soclever.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy So Clever?
So Clever sells on its own website, soclever.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind So Clever?
Gravity by Benchr records a company based in Capelle aan den IJssel, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is So Clever doing well?
Not at the moment. Gravity by Benchr estimates about 48,300 visits to soclever.nl in September 2026, down 25% in a month and down 14% over three months. So Clever ranks #22 of 382 Household Supplies brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does So Clever use?
Gravity by Benchr identifies soclever.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does So Clever spend on Meta ads?
Gravity by Benchr does not publish a spend figure for So Clever on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in the Netherlands?
Among Household Supplies brands in the Netherlands in the Gravity by Benchr index, So Clever ranks #22 of 382 by estimated traffic. Its closest competitors on the same market are Shoefresh, Hogarizado, Minismus, Organess and flooq.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with So Clever.