Brand page · Clothing · France
Soeur: 589k visits a month, 217 active Meta ads, Gravity score 600.
Soeur — Soeur is a Parisian fashion brand offering women's ready-to-wear clothing, leather bags, shoes and accessories with minimalist and timeless elegance. In September 2026 soeur.fr drew an estimated 589k visits, up 32% on the month before. It ranks #9 of 5,763 Clothing brands in France and holds a 3.7 Trustpilot rating over 959 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soeur is a Parisian fashion brand offering women's ready-to-wear clothing, leather bags, shoes and accessories with minimalist and timeless elegance.
01 · Traffic
How much traffic Soeur gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soeur drew an estimated 589k visits in September 2026, up 32% on the month before and up 30% over three months.
- Worldwide#21,795of 4.5m sites · Top 1%
- In France#811of 166k sites · Top 1%
- Clothing, worldwide#1,777of 459,295 brands · Top 1%
- Clothing, France#9of 5,763 brands · Top 1%
589k
estimated visits in September
1 mo ▲ +32.4%4 mo ▲ +29.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soeur.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soeur holds 3.7 out of 5 on Trustpilot over 959 reviews, 453 of them in the last twelve months: 48% of customers give five stars and 43% one star. That volume places Soeur in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Soeur scores 4.5 over 11 reviews.
Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soeur sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soeur sells on Shopify, 94% of its catalogue in stock. The best seller is BELT NINON HAZELNUT, at €145.00, followed by BELT NINON BLACK and SMALL CLUTCH.
#1BELT NINON HAZELNUTSoeur€145.00In stock
#2BELT NINON BLACKSoeur€145.00In stock
#3SMALL CLUTCHSoeur€3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soeur in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$308.01
- Currency
- EUR
04 · Ads
What Soeur is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soeur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Soeur | Les nouvelles maillesSoeur7 Oct 2026image
Soeur | Discover Soeur's new knitwearSoeur7 Oct 2026image
Soeur | Discover Soeur's new knitwearSoeur7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Brion Sistersverified
Text ad20 Oct 2026Brion Sistersverified
Text ad20 Oct 2026Brion Sistersverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soeur.
The creators who tag @soeur_paris on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soeur_paris on Instagram, led by Ashley Pierce (17.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAshley Pierce@ashleynpierce · 🇺🇸 US | Fashion style luxury Creator | 17.4k | 0.3% | 9 | Tagged @soeur_paris |
06 · Competitors according to Gravity
Who Soeur competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soeur among Clothing brands in France. The closest is fr.sessun.com, then fr.claudiepierlot.com, Saint and Sofia, joseph-fashion.com, Whistles, Des Petits Hauts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fr.sessun.comfr.sessun.com | |||||||
| fr.claudiepierlot.comfr.claudiepierlot.com | |||||||
| Saint and Sofiasaintandsofia.com | |||||||
| joseph-fashion.comjoseph-fashion.com | |||||||
| Whistleswhistles.com | |||||||
| Des Petits Hautsdespetitshauts.com |
07 · Company
The company behind Soeur.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soeur is a company based in PARIS, France, founded in 2008 according to LinkedIn, on a domain registered in June 2005. It employs about 356 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · PARIS
- Founded
- 2008, per LinkedIn
- Domain registered
- 3 Jun 2005
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 356 on LinkedIn · 51-200
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soeur.fr · Shopify · EUR
- Catalogue
- 442 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soeur
What people ask Google about Soeur.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soeur legit or a scam?
According to Gravity by Benchr, Soeur is a brand based in PARIS, France: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 356 people on LinkedIn, it has 588,090 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Soeur reviews
Customers rate Soeur 3.7 out of 5 on Trustpilot over 959 reviews, 453 of them in the last twelve months: 48% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Soeur scores 4.5 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Soeur sell?
Soeur is a Parisian fashion brand offering women's ready-to-wear clothing, leather bags, shoes and accessories with minimalist and timeless elegance. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Soeur cost?
Soeur's best seller, BELT NINON HAZELNUT, sells €145.00 on soeur.fr. 94% of the catalogue is in stock. Gravity does not track prices daily: check soeur.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Soeur have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soeur advertises on Facebook and Instagram and on Google, where its offers often run. Check soeur.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Soeur?
Soeur sells on its own website, soeur.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Soeur?
Gravity by Benchr records a company based in PARIS, France, founded in 2008 according to LinkedIn, on a domain registered in 2005, with 356 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soeur doing well?
Yes. Gravity by Benchr estimates about 588,700 visits to soeur.fr in September 2026, up 32% in a month and up 30% over three months. Soeur ranks #9 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soeur use?
Gravity by Benchr identifies soeur.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Soeur's ad budget?
Gravity by Benchr does not publish a spend figure for Soeur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Soeur ranks #9 of 5,763 by estimated traffic. Its closest competitors on the same market are fr.sessun.com, fr.claudiepierlot.com, Saint and Sofia, joseph-fashion.com and Whistles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soeur.