Brand page · Clothing · United States
Soffe: 45k visits a month, 24 active Meta ads, Gravity score 568.
Soffe — Soffe is an American activewear brand that sells athletic clothing and leisure apparel for men, women, and children, including popular cheer shorts and the Original Ranger Panty. In September 2026 soffe.com drew an estimated 45k visits, down 29% on the month before. It ranks #3,035 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soffe is an American activewear brand that sells athletic clothing and leisure apparel for men, women, and children, including popular cheer shorts and the Original Ranger Panty.
01 · Traffic
How much traffic Soffe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soffe drew an estimated 45k visits in September 2026, down 29% on the month before and up 10% over three months.
- Worldwide#186,117of 4.5m sites · Top 5%
- In United States#59,399of 1.2m sites · Top 10%
- Clothing, worldwide#17,880of 459,295 brands · Top 5%
- Clothing, United States#3,035of 97,158 brands · Top 5%
45k
estimated visits in September
1 mo ▼ −28.8%4 mo ▲ +10.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soffe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soffe holds 2.6 out of 5 on Trustpilot over 4 reviews: 0% of customers give five stars and 75% one star.
Activewear Store Sportswear Store Women's Clothing Store Lingerie Store Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soffe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soffe sells on Shopify, 100% of its catalogue in stock. The best seller is Soffe® Short, at US$20.00, followed by Original Ranger Panty and Girls Soffe® Short.
#1Soffe® ShortSoffeUS$20.00In stock
#2Original Ranger PantySoffeUS$20.00In stock
#3Girls Soffe® ShortSoffeUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soffe in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 59% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$20.99
- Currency
- USD
04 · Ads
What Soffe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soffe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2026 (image, text, video).
default_collection_headlineSoffe29 Sept 2026image
Free Shipping $60+Soffe22 Sept 2026video
Comfy Summer Basics Are HereSoffe21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Soffe Apparel LLCverified
Text ad20 Oct 2026Soffe Apparel LLCverified
Text ad20 Oct 2026Soffe Apparel LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soffe.
The creators who tag @soffeathletic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Soffe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soffe among Clothing brands in United States. The closest is Marika, then RBX Active, Fiitg, COLLECT AND SELECT, Layer 8, FansIdea.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Marikamarika.com | |||||||
| RBX Activerbxactive.com | |||||||
| Fiitgfiitg.com | |||||||
| COLLECT AND SELECTcollectandselect.com | |||||||
| Layer 8layer8.com | |||||||
| FansIdeafansidea.com |
07 · Company
The company behind Soffe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soffe is a company based in Mount Airy, United States, founded in 1946 according to LinkedIn, on a domain registered in December 1999. It employs about 209 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Mount Airy
- Founded
- 1946, per LinkedIn
- Domain registered
- 6 Dec 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 209 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soffe.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soffe
What people ask Google about Soffe.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soffe a legit company?
According to Gravity by Benchr, Soffe is a brand based in Mount Airy, United States: its website has existed since December 1999, it sells on a Shopify store, it employs 209 people on LinkedIn, it has 15,324 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Soffe known for?
Soffe is an American activewear brand that sells athletic clothing and leisure apparel for men, women, and children, including popular cheer shorts and the Original Ranger Panty. Gravity by Benchr classifies it under Clothing, with Activewear making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Soffe prices: how much is it?
Soffe's best seller, Soffe® Short, sells US$20.00 on soffe.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check soffe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Soffe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soffe advertises on Facebook and Instagram and on Google, where its offers often run. Check soffe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Soffe?
Soffe sells on its own website, soffe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Soffe?
Gravity by Benchr records a company based in Mount Airy, United States, founded in 1946 according to LinkedIn, on a domain registered in 1999, with 209 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soffe growing?
Yes. Gravity by Benchr estimates about 45,000 visits to soffe.com in September 2026, down 29% in a month and up 10% over three months. Soffe ranks #3,035 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soffe use?
Gravity by Benchr identifies soffe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Soffe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Soffe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Soffe ranks #3,035 of 97,158 by estimated traffic. Its closest competitors on the same market are Marika, RBX Active, Fiitg, COLLECT AND SELECT and Layer 8. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soffe.