Brand page · Clothing · Sweden
Soft Goat: 72.5k visits a month, 71 active Meta ads.
Soft Goat — Soft Goat is a knitwear brand that creates versatile and stylish knits designed in Stockholm, blending vibrant looks with minimalist designs for modern living. In September 2026 softgoat.com drew an estimated 72.5k visits, up 29% on the month before. It ranks #66 of 1,542 Clothing brands in Sweden and holds a 2.7 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Soft Goat is a knitwear brand that creates versatile and stylish knits designed in Stockholm, blending vibrant looks with minimalist designs for modern living.
01 · Traffic
How much traffic Soft Goat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soft Goat drew an estimated 72.5k visits in September 2026, up 29% on the month before and up 82% over three months.
- Worldwide#123,573of 4.5m sites · Top 5%
- In Sweden#921of 27.3k sites · Top 5%
- Clothing, worldwide#11,932of 459,295 brands · Top 5%
- Clothing, Sweden#66of 1,542 brands · Top 5%
72.5k
estimated visits in September
1 mo ▲ +29.2%4 mo ▲ +81.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soft Goat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soft Goat holds 2.7 out of 5 on Trustpilot over 133 reviews, 34 of them in the last twelve months: 41% of customers give five stars and 52% one star. That volume places Soft Goat in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soft Goat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Soft Goat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Soft Goat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Soft Goat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soft Goat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Fine KnitsSOFT GOAT6 Oct 2026video
Fine KnitsSOFT GOAT6 Oct 2026video
Drawstring coatSOFT GOAT6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Soft Goat ABverified
Video ad21 Oct 2026Soft Goat ABverified
Text ad21 Oct 2026Soft Goat ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soft Goat.
The creators who tag @softgoatcashmere on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @softgoatcashmere on Instagram, led by Elsa Wedebrand (39.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElsa Wedebrand@elsawedebrand · 🇸🇪 SE | Fashion style luxury Creator | 39.5k | 0.7% | 10 | Tagged @softgoatcashmere |
06 · Competitors according to Gravity
Who Soft Goat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soft Goat among Clothing brands in Sweden. The closest is Walker & Hawkes, then billionaire.com, Cervin Store, MYLYF, brothers-gentlemen.ru, Underwave.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Walker & Hawkeswalkerandhawkes.com | |||||||
| billionaire.combillionaire.com | |||||||
| Cervin Storecervin-store.com | |||||||
| MYLYFmylyfofficial.com | |||||||
| brothers-gentlemen.rubrothers-gentlemen.ru | |||||||
| Underwaveunderwavebrand.com |
07 · Company
The company behind Soft Goat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soft Goat is a company based in Sweden, founded in 2010 according to LinkedIn, on a domain registered in October 2010. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2010, per LinkedIn
- Domain registered
- 1 Oct 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- softgoat.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soft Goat
What people ask Google about Soft Goat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soft Goat legit?
According to Gravity by Benchr, Soft Goat is a brand based in Sweden: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it employs 29 people on LinkedIn, it has 140,748 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Soft Goat reviews
Customers rate Soft Goat 2.7 out of 5 on Trustpilot over 133 reviews, 34 of them in the last twelve months: 41% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soft Goat known for?
Soft Goat is a knitwear brand that creates versatile and stylish knits designed in Stockholm, blending vibrant looks with minimalist designs for modern living. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Soft Goat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Soft Goat advertises on Facebook and Instagram and on Google, where its offers often run. Check softgoat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Soft Goat?
Gravity by Benchr records a company based in Sweden, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Soft Goat doing well?
Yes. Gravity by Benchr estimates about 72,500 visits to softgoat.com in September 2026, up 29% in a month and up 82% over three months. Soft Goat ranks #66 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Soft Goat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Soft Goat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Soft Goat ranks #66 of 1,542 by estimated traffic. Its closest competitors on the same market are Walker & Hawkes, billionaire.com, Cervin Store, MYLYF and brothers-gentlemen.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soft Goat.