Brand page · Shoes · United States
Softstar traffic, ads & competitors 95.7k visits a month, 2 active Meta ads, Gravity score 618.
Softstar — Softstar Shoes is an American shoe manufacturer and retailer that handcrafts minimalist, barefoot-inspired footwear for adults, youth, and children. The company designs eco-friendly shoes with flexible, zero-drop soles that allow natural foot movement and development. In September 2026 softstarshoes.com drew an estimated 95.7k visits, down 2% on the month before. It ranks #312 of 6,771 Shoes brands in the United States and holds a 3.4 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Softstar Shoes is an American shoe manufacturer and retailer that handcrafts minimalist, barefoot-inspired footwear for adults, youth, and children. The company designs eco-friendly shoes with flexible, zero-drop soles that allow natural foot movement and development.
01 · Traffic
Softstar website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Softstar drew an estimated 95.7k visits in September 2026, down 2% on the month before and down 11% over three months.
- Worldwide#97,273of 4.5m sites · Top 5%
- In United States#31,816of 1.2m sites · Top 5%
- Shoes, worldwide#2,072of 46,962 brands · Top 5%
- Shoes, United States#312of 6,771 brands · Top 5%
95.7k
estimated visits in September
1 mo ▼ −2.0%4 mo ▼ −10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Softstar reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Softstar holds 3.4 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 55% of customers give five stars and 18% one star.
Shoe Factory Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Softstar best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Softstar's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Softstar in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Softstar ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Softstar runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text).
Experience True CozySoftstar Shoes7 Oct 2026image
Boot SaleSoftstar Shoes2 Oct 2026image
Softstar ShoesSoftstar Shoes1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Barefoot Creations LLCverified
Text ad19 Oct 2026Barefoot Creations LLCverified
Text ad19 Oct 2026Barefoot Creations LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Softstar influencers
The creators who tag @softstarshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @softstarshoes on Instagram, led by Kelly | Barefoot Shoe Guide (244k followers, 8.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelly | Barefoot Shoe Guide@thebarefootshoeguide · 🇺🇸 US | Fashion style luxury Creator | 244k | 8.9% | 2 | Tagged @softstarshoes |
06 · Competitors according to Gravity
Softstar competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Softstar among Shoes brands in the United States. The closest is Gabor Shoes, then unichel-shop.ru, Ceyo, Paul Green, Forelli, Zee - زي.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gabor Shoesgaborshoes.co.uk | |||||||
| unichel-shop.ruunichel-shop.ru | |||||||
| Ceyoceyo.com.tr | |||||||
| Paul Greenpaulgreen-shop.de | |||||||
| Forelliforelli.com.tr | |||||||
| Zee - زيzee-official.com |
07 · Company
Who is behind Softstar?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Softstar is a company based in United States, founded in 1985 according to LinkedIn, on a domain registered in January 2000. It employs about 23 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1985, per LinkedIn
- Domain registered
- 6 Jan 2000
- Employees
- 23 on LinkedIn
- Own store
- softstarshoes.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Softstar
What people ask Google about Softstar.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Softstar a legit company?
According to Gravity by Benchr, Softstar is a brand based in the United States: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it employs 23 people on LinkedIn, it has 51,385 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Softstar reviews
Customers rate Softstar 3.4 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 55% give five stars, 18% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Softstar sell?
Softstar Shoes is an American shoe manufacturer and retailer that handcrafts minimalist, barefoot-inspired footwear for adults, youth, and children. The company designs eco-friendly shoes with flexible, zero-drop soles that allow natural foot movement and development. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Softstar promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Softstar advertises on Facebook and Instagram and on Google, where its offers often run. Check softstarshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Softstar?
Gravity by Benchr records a company based in United States, founded in 1985 according to LinkedIn, on a domain registered in 2000, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Softstar doing well?
Not at the moment. Gravity by Benchr estimates about 95,700 visits to softstarshoes.com in September 2026, down 2% in a month and down 11% over three months. Softstar ranks #312 of 6,771 Shoes brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Softstar's ad budget?
Gravity by Benchr does not publish a spend figure for Softstar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United States?
Among Shoes brands in the United States in the Gravity by Benchr index, Softstar ranks #312 of 6,771 by estimated traffic. Its closest competitors on the same market are Gabor Shoes, unichel-shop.ru, Ceyo, Paul Green and Forelli. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Softstar.