Brand page · Clothing

Soft Surroundings Top 1% worldwide Top 1% in Clothing
softsurroundings.com· Bigcommerce·Since 1999

Soft Surroundings: 1m visits a month, 423 active Meta ads.

Soft Surroundings — Soft Surroundings is a women's clothing brand that sells comfortable apparel including knits, cotton, and linen items in sizes XS-3X and Petites, featuring artful details and versatile styles. In September 2026 softsurroundings.com drew an estimated 1m visits, down 19% on the month before. It ranks #130 of 97,158 Clothing brands and holds a 1.2 Trustpilot rating over 385 reviews.

softsurroundings.com@soft_surroundings 81.9kFacebookTrustpilot 1.2Meta Ad Library 423

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
1m
−19% vs. August 2026
Instagram followers
81.9k
4,105 posts · @soft_surroundings
Trustpilot
1.2
385 reviews · 124 in 12 months
Meta ads
423
active · on Google since 2023
Products
—
Data not available
Rank in United States
#130
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€241.2
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Soft Surroundings is a women's clothing brand that sells comfortable apparel including knits, cotton, and linen items in sizes XS-3X and Petites, featuring artful details and versatile styles.

01 · Traffic

How much traffic Soft Surroundings gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Soft Surroundings drew an estimated 1m visits in September 2026, down 19% on the month before and down 16% over three months.

  • Worldwide#14,230of 4.5m sites · Top 1%
  • In United States#4,713of 1.2m sites · Top 1%
  • Clothing, worldwide#1,080of 459,295 brands · Top 1%
  • Clothing, United States#130of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

1m

estimated visits in September

1 mo ▼ −19.0%4 mo ▼ −16.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Soft Surroundings.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Soft Surroundings holds 1.2 out of 5 on Trustpilot over 385 reviews, 124 of them in the last twelve months: 3% of customers give five stars and 86% one star. That volume places Soft Surroundings in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.2TrustScore · 385 reviews · 124 in 12 months
Top 20% review volume
5 ★3%
4 ★2%
3 ★3%
2 ★6%
1 ★86%

Events & Entertainment

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Soft Surroundings sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Soft Surroundings's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing95%
Apparel & Accessories1%
Jewelry0%

The dominant category places Soft Surroundings in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Soft Surroundings.

The creators who tag @soft_surroundings on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @soft_surroundings on Instagram, led by Hallie Swanson (Hallie Daily) (403k followers, 0.3% engagement).

Influencersaccounts tagging @soft_surroundings · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHallie Swanson (Hallie Daily)@halliedaily · 🇺🇸 USFashion style luxury Creator403k0.3%1Tagged @soft_surroundings
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Soft Surroundings competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Soft Surroundings among Clothing brands. The closest is Coldwater Creek, then Laura Canada, oStyleUp, Max, EILEEN FISHER, 09women.com.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Coldwater Creekcoldwatercreek.com
Laura Canadalaura.ca
oStyleUpostyleup.com
Maxmax.co.nz
EILEEN FISHEReileenfisher.com
09women.com09women.com
Competitors Gravity finds for Soft Surroundings. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Soft Surroundings with Coldwater Creek

07 · Company

The company behind Soft Surroundings.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Soft Surroundings is an e-commerce brand, on a domain registered in February 1999.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
8 Feb 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
softsurroundings.com · Bigcommerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Soft Surroundings

What people ask Google about Soft Surroundings.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Soft Surroundings legit or a scam?

According to Gravity by Benchr, Soft Surroundings is a brand: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it has 81,861 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Soft Surroundings reviews

Customers rate Soft Surroundings 1.2 out of 5 on Trustpilot over 385 reviews, 124 of them in the last twelve months: 3% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Soft Surroundings sell?

Soft Surroundings is a women's clothing brand that sells comfortable apparel including knits, cotton, and linen items in sizes XS-3X and Petites, featuring artful details and versatile styles. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a Soft Surroundings discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Soft Surroundings advertises on Facebook and Instagram and on Google, where its offers often run. Check softsurroundings.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Soft Surroundings?

Soft Surroundings sells on its own website, softsurroundings.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Soft Surroundings?

Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Soft Surroundings growing?

Not at the moment. Gravity by Benchr estimates about 1,023,900 visits to softsurroundings.com in September 2026, down 19% in a month and down 16% over three months. Soft Surroundings ranks #130 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Soft Surroundings use?

Gravity by Benchr identifies softsurroundings.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.

What is Soft Surroundings' ad budget?

Gravity by Benchr does not publish a spend figure for Soft Surroundings on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, Soft Surroundings ranks #130 of 97,158 by estimated traffic. Its closest competitors on the same market are Coldwater Creek, Laura Canada, oStyleUp, Max and EILEEN FISHER. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soft Surroundings.