Brand page · Clothing · France
SOI PARIS traffic, ads & competitors 78.5k visits a month, 157 active Meta ads, Gravity score 550.
SOI PARIS — Soi Paris is a French fashion brand specializing in women's ready-to-wear clothing, created by two sisters. The brand designs unique hand-drawn prints called Print Stories and produces garments using natural materials like silk, cotton, viscose, wool, and cashmere. In September 2026 soi-paris.com drew an estimated 78.5k visits, up 13% on the month before. It ranks #163 of 5,763 Clothing brands in France and holds a 4.7 Trustpilot rating over 231 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soi Paris is a French fashion brand specializing in women's ready-to-wear clothing, created by two sisters. The brand designs unique hand-drawn prints called Print Stories and produces garments using natural materials like silk, cotton, viscose, wool, and cashmere.
01 · Traffic
SOI PARIS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SOI PARIS drew an estimated 78.5k visits in September 2026, up 13% on the month before and down 15% over three months.
- Worldwide#115,440of 4.5m sites · Top 5%
- In France#4,269of 166k sites · Top 5%
- Clothing, worldwide#11,113of 459,295 brands · Top 5%
- Clothing, France#163of 5,763 brands · Top 5%
78.5k
estimated visits in September
1 mo ▲ +13.3%4 mo ▼ −15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SOI PARIS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SOI PARIS holds 4.7 out of 5 on Trustpilot over 231 reviews, 165 of them in the last twelve months: 86% of customers give five stars and 11% one star. That volume places SOI PARIS in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Women's Clothing Store Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SOI PARIS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SOI PARIS sells on Shopify, 49% of its catalogue in stock. The best seller is Chemisier imprimé Jaipur, at €135.00, followed by Chemisier en soie Reine Elisabeth and Robe Malicieuse La Mer.
#1Chemisier imprimé JaipurSOI PARIS€135.00In stock
#2Chemisier en soie Reine ElisabethSOI PARIS€175.00In stock
Robe Malicieuse La MerSOI PARIS€70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SOI PARIS in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 50% of the catalogue
- In stock
- 49%
- Upper price quartile
- US$184.81
- Currency
- EUR
04 · Ads
SOI PARIS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SOI PARIS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Nouvelle Collection : Jardin Magique 🍁Soi Paris6 Oct 2026image
Nouvelle Collection : Jardin Magique 🍁Soi Paris6 Oct 2026image
Nouvelle Collection : Bois Joli 🪵Soi Paris6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026SOI PARISverified
Image ad9 Sept 2026SOI PARISverified
Text ad8 Sept 2026SOI PARISverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SOI PARIS influencers
The creators who tag @soiparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soiparis on Instagram, led by Nadia 🦋 (26.3k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNadia 🦋@nadifossettes · 🇫🇷 FR | Fashion style luxury Creator | 26.3k | 1.1% | 2 | Tagged @soiparis |
06 · Competitors according to Gravity
SOI PARIS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SOI PARIS among Clothing brands in France. The closest is IN APRIL 1986, then INDIES, MAUVSTUDIO®, Kouka Paris, Atelier Camille, Mademoiselle Marcelle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IN APRIL 1986inapril1986.com | |||||||
| INDIESindies.fr | |||||||
| MAUVSTUDIO®mauv-studio.com | |||||||
| Kouka Pariskoukaparis.com | |||||||
| Atelier Camilleateliercamille.com | |||||||
| Mademoiselle Marcellemademoisellemarcelle.com |
07 · Company
Who is behind SOI PARIS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SOI PARIS is a company based in SEMUR EN AUXOIS, France, founded in 2016 according to LinkedIn, on a domain registered in May 2015. It employs about 16 people.
- Entity country
- 🇫🇷 France · SEMUR EN AUXOIS
- Founded
- 2016, per LinkedIn
- Domain registered
- 4 May 2015
- Status
- Operating
- Employees
- 16 on LinkedIn
- Own store
- soi-paris.com · Shopify · EUR
- Catalogue
- 308 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SOI PARIS
What people ask Google about SOI PARIS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SOI PARIS legit?
According to Gravity by Benchr, SOI PARIS is a brand based in SEMUR EN AUXOIS, France: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 141,741 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SOI PARIS reviews: is it worth it?
Customers rate SOI PARIS 4.7 out of 5 on Trustpilot over 231 reviews, 165 of them in the last twelve months: 86% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SOI PARIS sell?
Soi Paris is a French fashion brand specializing in women's ready-to-wear clothing, created by two sisters. The brand designs unique hand-drawn prints called Print Stories and produces garments using natural materials like silk, cotton, viscose, wool, and cashmere. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SOI PARIS cost?
SOI PARIS' best seller, Chemisier imprimé Jaipur, sells €135.00 on soi-paris.com. 49% of the catalogue is in stock. Gravity does not track prices daily: check soi-paris.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SOI PARIS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SOI PARIS advertises on Facebook and Instagram and on Google, where its offers often run. Check soi-paris.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SOI PARIS?
SOI PARIS sells on its own website, soi-paris.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SOI PARIS?
Gravity by Benchr records a company based in SEMUR EN AUXOIS, France, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SOI PARIS growing?
Not at the moment. Gravity by Benchr estimates about 78,500 visits to soi-paris.com in September 2026, up 13% in a month and down 15% over three months. SOI PARIS ranks #163 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SOI PARIS use?
Gravity by Benchr identifies soi-paris.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SOI PARIS' ad budget?
Gravity by Benchr does not publish a spend figure for SOI PARIS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, SOI PARIS ranks #163 of 5,763 by estimated traffic. Its closest competitors on the same market are IN APRIL 1986, INDIES, MAUVSTUDIO®, Kouka Paris and Atelier Camille. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SOI PARIS.