Brand page · Household Supplies · New Zealand
Solara traffic, ads & competitors 47.5k visits a month, 114 active Meta ads, Gravity score 433.
Solara — Solara is an e-commerce brand that sells household products including kitchen and cleaning items, as well as laundry and garment care products. In September 2026 solarahome.co drew an estimated 47.5k visits, up 6% on the month before. It ranks #128 of 3,739 Household Supplies brands in New Zealand and holds a 3.2 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Household Supplies brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Solara is an e-commerce brand that sells household products including kitchen and cleaning items, as well as laundry and garment care products.
01 · Traffic
Solara website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Solara drew an estimated 47.5k visits in September 2026, up 6% on the month before and down 36% over three months.
- Worldwide#177,773of 4.5m sites · Top 5%
- In United States#56,876of 1.2m sites · Top 5%
- Household Supplies, worldwide#776of 30,320 brands · Top 5%
- Household Supplies, United States#128of 3,739 brands · Top 5%
47.5k
estimated visits in September
1 mo ▲ +5.6%4 mo ▼ −35.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Solara reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Solara holds 3.2 out of 5 on Trustpilot over 31 reviews, 31 of them in the last twelve months: 45% of customers give five stars and 42% one star. That volume places Solara in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Solara best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Solara sells on Shopify, 100% of its catalogue in stock. The best seller is Solara LuxScrub™, at NZ$26.99–NZ$49.99, followed by Solara LuxCloth™ and Solara Shine Cloth.
#1Solara LuxScrub™SolaraNZ$26.99–NZ$49.99In stock
#3Solara LuxCloth™SolaraNZ$24.99–NZ$54.99In stock
Solara Shine ClothSolaraNZ$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Solara in its comparison group.
- Average rating
- 4.05 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$15.68
- Currency
- NZD
04 · Ads
Solara ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Solara runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2026 (image, text, video).
Stop Scratching Your Favourite Pans 🍳Solara Home29 Sept 2026video
The Cleaning Hack Everyone’s Finding Out About 👀Solara Home29 Sept 2026video
Love Your Pans Again ✨Solara Home29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Paragon Commerce Limitedverified
Text ad20 Oct 2026Paragon Commerce Limitedverified
Text ad20 Oct 2026Paragon Commerce Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Solara influencers
The creators who tag @solarahome.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Solara competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Solara among Household Supplies brands in New Zealand. The closest is GLASSGUARD NZ, then Good Change Store, figgyandco, Ekoh-Store, Will&Able Bulk, El Detergente.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GLASSGUARD NZglassguard.co.nz | |||||||
| Good Change Storegoodchangestore.com | |||||||
| figgyandcofiggyandco.co.nz | |||||||
| Ekoh-Storeekoh-store.com | |||||||
| Will&Able Bulkwillandable-bulk.co.nz | |||||||
| El Detergenteeldetergente.cl |
07 · Company
Who is behind Solara?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Solara is a company based in Auckland, New Zealand, on a domain registered in March 2025.
- Entity country
- 🇳🇿 New Zealand · Auckland
- Domain registered
- 1 Mar 2025
- Own store
- solarahome.co · Shopify · NZD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Solara
What people ask Google about Solara.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Solara legit or a scam?
According to Gravity by Benchr, Solara is a brand based in Auckland, New Zealand: its website has existed since March 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 908 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Solara reviews: is it worth it?
Customers rate Solara 3.2 out of 5 on Trustpilot over 31 reviews, 31 of them in the last twelve months: 45% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Solara?
Solara is an e-commerce brand that sells household products including kitchen and cleaning items, as well as laundry and garment care products. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Solara cost?
Solara's best seller, Solara LuxScrub™, sells from NZ$26.99 to NZ$49.99 on solarahome.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check solarahome.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Solara promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Solara advertises on Facebook and Instagram and on Google, where its offers often run. Check solarahome.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Solara?
Solara sells on its own website, solarahome.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Solara?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Solara doing well?
Not at the moment. Gravity by Benchr estimates about 47,500 visits to solarahome.co in September 2026, up 6% in a month and down 36% over three months. Solara ranks #128 of 3,739 Household Supplies brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Solara use?
Gravity by Benchr identifies solarahome.co as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Solara's ad budget?
Gravity by Benchr does not publish a spend figure for Solara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in New Zealand?
Among Household Supplies brands in New Zealand in the Gravity by Benchr index, Solara ranks #128 of 3,739 by estimated traffic. Its closest competitors on the same market are GLASSGUARD NZ, Good Change Store, figgyandco, Ekoh-Store and Will&Able Bulk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Solara.