Brand page · Clothing Accessories · Australia
Solbari: 131k visits a month, 413 active Meta ads, Gravity score 691.
Solbari — Solbari is an Australian brand that sells UPF50+ sun protective clothing, sun hats and accessories designed to protect skin from harmful UV exposure. In September 2026 solbari.com.au drew an estimated 131k visits, up 1% on the month before. It ranks #43 of 3,952 Clothing Accessories brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Clothing Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Solbari is an Australian brand that sells UPF50+ sun protective clothing, sun hats and accessories designed to protect skin from harmful UV exposure.
01 · Traffic
How much traffic Solbari gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Solbari drew an estimated 131k visits in September 2026, up 1% on the month before and up 99% over three months.
- Worldwide#74,453of 4.5m sites · Top 5%
- In Australia#1,602of 105k sites · Top 5%
- Clothing Accessories, worldwide#786of 85,207 brands · Top 1%
- Clothing Accessories, Australia#43of 3,952 brands · Top 5%
131k
estimated visits in September
1 mo ▲ +1.3%4 mo ▲ +99.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Solbari.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Solbari holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star. On Google, Solbari scores 4.5 over 21 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Solbari sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Solbari sells on Shopify, 100% of its catalogue in stock. The best seller is Ultra Wide Cotton Linen Hat UPF 50+, at A$99.00, followed by Holiday Sun Hat UPF 50+ and Arm Sleeves UPF 50+.
#1Ultra Wide Cotton Linen Hat UPF 50+SolbariA$99.00In stock
#2Holiday Sun Hat UPF 50+SolbariA$99.00In stock
#3Arm Sleeves UPF 50+SolbariA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Solbari in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 98% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$82.99
- Currency
- AUD
04 · Ads
What Solbari is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Solbari runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
The Ultimate Sun Smart GiveawaySolbari Sun Protection8 Oct 2026video
$25 OFF UPF 50+ SUN PROTECTIONSolbari Sun Protection8 Oct 2026video
YOUR SOLBARI REWARDSolbari Sun Protection8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sun Protection Apparel Pty Ltdverified
Text ad20 Oct 2026Sun Protection Apparel Pty Ltdverified
Text ad20 Oct 2026Sun Protection Apparel Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Solbari.
The creators who tag @solbari on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @solbari on Instagram, led by TESS ALEXANDER✨ (49.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTESS ALEXANDER✨@tessalexander._ · 🇦🇺 AU | Fashion style luxury Creator | 49.6k | 0.6% | 2 | Tagged @solbari |
06 · Competitors according to Gravity
Who Solbari competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Solbari among Clothing Accessories brands in Australia. The closest is Coolibar, then BluTyga, Beneunder, Cancer Council Shop, Tilley, 【公式】Wpc. ONLINE STORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coolibarcoolibar.com | |||||||
| BluTygabluetyga.com | |||||||
| Beneunderbeneunder.com | |||||||
| Cancer Council Shopcancercouncilshop.org.au | |||||||
| Tilleytilley.com | |||||||
| 【公式】Wpc. ONLINE STOREwpc-store.com |
07 · Company
The company behind Solbari.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Solbari is a company based in Port Melbourne, Australia, founded in 2013 according to LinkedIn. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Port Melbourne
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- solbari.com.au · Shopify · AUD
- Catalogue
- 182 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Solbari
What people ask Google about Solbari.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Solbari legit or a scam?
According to Gravity by Benchr, Solbari is a brand based in Port Melbourne, Australia: it sells on a Shopify store, it employs 28 people on LinkedIn, it has 61,542 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Solbari?
Solbari is an Australian brand that sells UPF50+ sun protective clothing, sun hats and accessories designed to protect skin from harmful UV exposure. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Solbari prices: how much is it?
Solbari's best seller, Ultra Wide Cotton Linen Hat UPF 50+, sells A$99.00 on solbari.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check solbari.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Solbari promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Solbari advertises on Facebook and Instagram and on Google, where its offers often run. Check solbari.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Solbari?
Solbari sells on its own website, solbari.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Solbari?
Gravity by Benchr records a company based in Port Melbourne, Australia, founded in 2013 according to LinkedIn, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Solbari doing well?
Yes. Gravity by Benchr estimates about 131,500 visits to solbari.com.au in September 2026, up 1% in a month and up 99% over three months. Solbari ranks #43 of 3,952 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Solbari use?
Gravity by Benchr identifies solbari.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Solbari spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Solbari on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Solbari ranks #43 of 3,952 by estimated traffic. Its closest competitors on the same market are Coolibar, BluTyga, Beneunder, Cancer Council Shop and Tilley. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Solbari.