Brand page · Clothing · Netherlands
s.Oliver traffic, ads & competitors 35.1k visits a month, 212 active Meta ads, Gravity score 612.
s.Oliver — s.Oliver is a fashion brand that sells clothing, shoes and accessories for women, men and kids, offering casual, versatile and accessible everyday essentials. In September 2026 soliver.nl drew an estimated 35.1k visits, down 32% on the month before. It ranks #393 of 4,523 Clothing brands in the Netherlands and holds a 1.5 Trustpilot rating over 89 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
s.Oliver is a fashion brand that sells clothing, shoes and accessories for women, men and kids, offering casual, versatile and accessible everyday essentials.
01 · Traffic
s.Oliver website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
s.Oliver drew an estimated 35.1k visits in September 2026, down 32% on the month before and down 23% over three months.
- Worldwide#230,429of 4.5m sites · Top 10%
- In Netherlands#3,302of 78.6k sites · Top 5%
- Clothing, worldwide#22,002of 459,295 brands · Top 5%
- Clothing, Netherlands#393of 4,523 brands · Top 10%
35.1k
estimated visits in September
1 mo ▼ −32.3%4 mo ▼ −22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
s.Oliver reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
s.Oliver holds 1.5 out of 5 on Trustpilot over 89 reviews, 5 of them in the last twelve months: 12% of customers give five stars and 67% one star. That volume places s.Oliver in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store Couture Store Women's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
s.Oliver best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read s.Oliver's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places s.Oliver in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
s.Oliver ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
s.Oliver runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Outdoor-Looks von s.Olivers.Oliver14 Oct 2026video
s.Oliver x Heidi Klums.Oliver14 Oct 2026image
T-Shirts.Oliver14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026s.Oliver Bernd Freier GmbH & Co. KGverified
Text ad20 Oct 2026s.Oliver Bernd Freier GmbH & Co. KGverified
Text ad20 Oct 2026s.Oliver Bernd Freier GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
s.Oliver influencers
The creators who tag @soliver on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soliver on Instagram, led by Tyra Barada (10k followers, 14.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTyra Barada@tyrabarada · 🇪🇸 ES | Fitness sport bodybuilding Creator | 10k | 14.1% | 3 | Tagged @soliver |
06 · Competitors according to Gravity
s.Oliver competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for s.Oliver among Clothing brands in the Netherlands. The closest is s.Oliver, then Paul Stuart, Under Armour, Drawfit, Coast, BANDI VAMOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| s.Oliversoliver.ch | |||||||
| Paul Stuartpaulstuart.com | |||||||
| Under Armourunderarmour.ro | |||||||
| Drawfitdraw-fit.com | |||||||
| Coastcoastfashion.ie | |||||||
| BANDI VAMOSbandivamos.cz |
07 · Company
Who is behind s.Oliver?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
s.Oliver is a company based in Netherlands, on a domain registered in February 2000. It employs about 154 people.
- Entity country
- 🇳🇱 Netherlands
- Domain registered
- 23 Feb 2000
- Employees
- 154 on LinkedIn
- Own store
- soliver.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about s.Oliver
What people ask Google about s.Oliver.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is s.Oliver a legit company?
According to Gravity by Benchr, s.Oliver is a brand based in the Netherlands: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it employs 154 people on LinkedIn, it has 231,472 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
s.Oliver reviews
Customers rate s.Oliver 1.5 out of 5 on Trustpilot over 89 reviews, 5 of them in the last twelve months: 12% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is s.Oliver known for?
s.Oliver is a fashion brand that sells clothing, shoes and accessories for women, men and kids, offering casual, versatile and accessible everyday essentials. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
s.Oliver promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: s.Oliver advertises on Facebook and Instagram and on Google, where its offers often run. Check soliver.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns s.Oliver?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 2000, with 154 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is s.Oliver growing?
Not at the moment. Gravity by Benchr estimates about 35,100 visits to soliver.nl in September 2026, down 32% in a month and down 23% over three months. s.Oliver ranks #393 of 4,523 Clothing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does s.Oliver spend on Meta ads?
Gravity by Benchr does not publish a spend figure for s.Oliver on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the Netherlands?
Among Clothing brands in the Netherlands in the Gravity by Benchr index, s.Oliver ranks #393 of 4,523 by estimated traffic. Its closest competitors on the same market are s.Oliver, Paul Stuart, Under Armour, Drawfit and Coast. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with s.Oliver.