Brand page · Personal Care · United States
Something Nice: 154K visits a month, 15 active Meta ads, Gravity score 443.
Something Nice — Something Nice is an oral care brand that sells science-backed dental products including toothpaste, whitening strips, floss picks, and braces accessories, all formulated by a dentist and orthodontist. In September 2026 somethingnicecompany.com drew an estimated 154K visits, down 43% on the month before. It ranks #534 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Something Nice is an oral care brand that sells science-backed dental products including toothpaste, whitening strips, floss picks, and braces accessories, all formulated by a dentist and orthodontist.
01 · Traffic
How much traffic Something Nice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Something Nice drew an estimated 154K visits in September 2026, down 43% on the month before and down 15% over three months.
- Worldwide#65,333of 4.5M sites · Top 5%
- In United States#21,514of 1.2M sites · Top 5%
- Personal Care, worldwide#3,096of 215,119 brands · Top 5%
- Personal Care, United States#534of 33,626 brands · Top 5%
154K
estimated visits in September
1 mo ▼ −42.6%4 mo ▼ −15.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Something Nice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Something Nice holds 2.4 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 88% one star.
Cosmetics Industry Health and Beauty Shop Beauty Product Supplier Dental Clinic Dental Supply Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Something Nice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Something Nice sells on Shopify, 82% of its catalogue in stock. The best seller is AquaClean Duo, at US$84.00–US$96.00, followed by Zero Pro Toothpaste and Lumismart.
#1AquaClean DuoSomething NiceUS$84.00–US$96.00In stock
#2Zero Pro ToothpasteSomething NiceUS$45.00–US$90.00In stock
#3LumismartSomething NiceUS$50.00–US$160.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Something Nice in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 95% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$83.85
- Currency
- USD
04 · Ads
What Something Nice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Something Nice runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2023 (image, text, video).
Prevent Problems Before They StartSomething Nice3 Oct 2026video
Smarter Science. Healthier Smile.Something Nice27 Apr 2026video
Treat the Cause, Not the SymptomsSomething Nice16 Apr 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Something Nice, Inc.verified
Text ad20 Oct 2026Something Nice, Inc.verified
Text ad20 Oct 2026Something Nice, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Something Nice.
The creators who tag @somethingnice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @somethingnice on Instagram, led by TheBentist (1.4M followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTheBentist@thebentistofficial · 🇺🇸 US | Health medicine Creator | 1.4M | 5.7% | 1 | Tagged @somethingnice |
06 · Competitors according to Gravity
Who Something Nice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Something Nice among Personal Care brands in United States. The closest is crest.com, then DrDent, Fang, Hismile, Direct Teeth Whitening, smileactives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| crest.comcrest.com | |||||||
| DrDentshop.drdent.co | |||||||
| Fangfangoral.com | |||||||
| Hismileus.hismileteeth.com | |||||||
| Direct Teeth Whiteningdirectteethwhitening.io | |||||||
| smileactivessmileactives.com |
07 · Company
The company behind Something Nice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Something Nice is a company based in Plano, United States, on a domain registered in May 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Plano
- Founded
- Data not available
- Domain registered
- 31 May 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- somethingnicecompany.com · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Something Nice
What people ask Google about Something Nice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Something Nice legit?
According to Gravity by Benchr, Something Nice is a brand based in Plano, United States: its website has existed since May 2020, it sells on a Shopify store, it has 30,803 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Something Nice known for?
Something Nice is an oral care brand that sells science-backed dental products including toothpaste, whitening strips, floss picks, and braces accessories, all formulated by a dentist and orthodontist. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Something Nice cost?
Something Nice's best seller, AquaClean Duo, sells from US$84.00 to US$96.00 on somethingnicecompany.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check somethingnicecompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Something Nice discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Something Nice advertises on Facebook and Instagram and on Google, where its offers often run. Check somethingnicecompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Something Nice?
Something Nice sells on its own website, somethingnicecompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Something Nice?
Gravity by Benchr records a company based in Plano, United States, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Something Nice doing well?
Not at the moment. Gravity by Benchr estimates about 153,700 visits to somethingnicecompany.com in September 2026, down 43% in a month and down 15% over three months. Something Nice ranks #534 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Something Nice use?
Gravity by Benchr identifies somethingnicecompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Something Nice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Something Nice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Something Nice ranks #534 of 33,626 by estimated traffic. Its closest competitors on the same market are crest.com, DrDent, Fang, Hismile, Direct Teeth Whitening. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Something Nice.