Brand page · Beds & Accessories
Sonno: 375K visits a month, 271 active Meta ads.
Sonno — Sonno Beds is a UK-based retailer that sells quality beds, mattresses, and homeware products. In September 2026 sonno.co.uk drew an estimated 375K visits, down 4% on the month before. It ranks #6 of 592 Beds & Accessories brands and holds a 4.8 Trustpilot rating over 14,583 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Sonno Beds is a UK-based retailer that sells quality beds, mattresses, and homeware products.
01 · Traffic
How much traffic Sonno gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sonno drew an estimated 375K visits in September 2026, down 4% on the month before and up 77% over three months.
- Worldwide#31,370of 4.5M sites · Top 1%
- In United Kingdom#1,530of 192K sites · Top 1%
- Beds & Accessories, worldwide#98of 14,534 brands · Top 1%
- Beds & Accessories, United Kingdom#6of 592 brands · Top 5%
375K
estimated visits in September
1 mo ▼ −3.7%4 mo ▲ +77.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sonno.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sonno holds 4.8 out of 5 on Trustpilot over 14,583 reviews, 4,801 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Sonno in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Bedroom Furniture Store Mattress Store Bed Shop Children's Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sonno sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sonno sells on Shopify, 100% of its catalogue in stock. The best seller is Professional Assembly, at £39.99, followed by Reinforced base and Sonno Cool Gel Memory 3000 Mattress.
#1Professional AssemblySonno£39.99In stock
#2Reinforced baseSonno£25.00–£35.00In stock
#3Sonno Cool Gel Memory 3000 MattressSonno£424.99–£634.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sonno in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 4% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$615.45
- Currency
- GBP
04 · Ads
What Sonno is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sonno runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
Not Foam. Not Rolled.Sonno Beds7 Oct 2026image
Up To 50% Off SitewideSonno Beds6 Oct 2026image
Not Foam. Not Rolled.Sonno Beds6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SONNO GROUP LIMITEDverified
Text ad20 Oct 2026SONNO GROUP LIMITEDverified
Text ad20 Oct 2026SONNO GROUP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sonno.
The creators who tag @sonnobedsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sonnobedsuk on Instagram, led by Kayleigh Phillippo (65.5K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKayleigh Phillippo@newroad_newproject · 🇬🇧 GB | Decoration garden diy Creator | 65.5K | 0.3% | 3 | Tagged @sonnobedsuk |
06 · Competitors according to Gravity
Who Sonno competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sonno among Beds & Accessories brands. The closest is time4sleep.co.uk, then Bedworld, Dreams, mattressman.co.uk, Silentnight Group, MattressNextDay.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| time4sleep.co.uktime4sleep.co.uk | |||||||
| Bedworldbedworld.net | |||||||
| Dreamsdreams.co.uk | |||||||
| mattressman.co.ukmattressman.co.uk | |||||||
| Silentnight Groupsilentnight.co.uk | |||||||
| MattressNextDaymattressnextday.co.uk |
07 · Company
The company behind Sonno.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sonno is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in October 2020. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 27 Oct 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sonno.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sonno
What people ask Google about Sonno.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sonno legit?
According to Gravity by Benchr, Sonno is a brand: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 22,789 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sonno reviews: is it worth it?
Customers rate Sonno 4.8 out of 5 on Trustpilot over 14,583 reviews, 4,801 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sonno sell?
Sonno Beds is a UK-based retailer that sells quality beds, mattresses, and homeware products. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Bed Frames making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sonno expensive?
Sonno's best seller, Professional Assembly, sells £39.99 on sonno.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check sonno.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sonno discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sonno advertises on Facebook and Instagram and on Google, where its offers often run. Check sonno.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sonno?
Sonno sells on its own website, sonno.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Sonno?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2020, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sonno doing well?
Yes. Gravity by Benchr estimates about 374,800 visits to sonno.co.uk in September 2026, down 4% in a month and up 77% over three months. Sonno ranks #6 of 592 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sonno use?
Gravity by Benchr identifies sonno.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records.
What is Sonno's ad budget?
Gravity by Benchr does not publish a spend figure for Sonno on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands?
Among Beds & Accessories brands in the Gravity by Benchr index, Sonno ranks #6 of 592 by estimated traffic. Its closest competitors on the same market are time4sleep.co.uk, Bedworld, Dreams, mattressman.co.uk, Silentnight Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sonno.