Brand page · Clothing · Netherlands
Son of John: 74.1k visits a month, 417 active Meta ads, Gravity score 782.
Son of John — Son of John is a brand that makes loose boxershorts from soft two-ply 100% premium cotton with unique designs, focused on creating exceptional all-day comfort through obsessive fabric refinement and precise engineering. In September 2026 sonofjohnlabel.com drew an estimated 74.1k visits, up 134% on the month before. It ranks #199 of 4,523 Clothing brands in Netherlands and holds a 4.6 Trustpilot rating over 425 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Son of John is a brand that makes loose boxershorts from soft two-ply 100% premium cotton with unique designs, focused on creating exceptional all-day comfort through obsessive fabric refinement and precise engineering.
01 · Traffic
How much traffic Son of John gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Son of John drew an estimated 74.1k visits in September 2026, up 134% on the month before and up 624% over three months.
- Worldwide#121,271of 4.5m sites · Top 5%
- In Netherlands#1,642of 78.6k sites · Top 5%
- Clothing, worldwide#11,708of 459,295 brands · Top 5%
- Clothing, Netherlands#199of 4,523 brands · Top 5%
74.1k
estimated visits in September
1 mo ▲ +134.5%4 mo ▲ +624.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Son of John.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Son of John holds 4.6 out of 5 on Trustpilot over 425 reviews, 425 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places Son of John in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Son of John sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Son of John sells on Shopify, 90% of its catalogue in stock. The best seller is OXFORD STRIPE, at €25.00, followed by ROYAL PINSTRIPE and RED BENGAL.
#1OXFORD STRIPESon of John€25.00In stock
#2ROYAL PINSTRIPESon of John€25.00In stock
#3RED BENGALSon of John€25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Son of John in its comparison group.
- Average rating
- 4.20 / 5
- Rated products
- 18% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$69.44
- Currency
- EUR
04 · Ads
What Son of John is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Son of John runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (text).
Shop the new collectionSon of John7 Oct 2026video
Shop the new collectionSon of John7 Oct 2026video
Shop the new collectionSon of John7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Son of Johnverified
Text ad20 Oct 2026Son of Johnverified
Text ad20 Oct 2026Son of Johnverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Son of John.
The creators who tag @sonofjohnlabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sonofjohnlabel on Instagram, led by Bonnie Studios (33.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBonnie Studios@bonnie.studios · 🇺🇸 US | Fashion style luxury Creator | 33.5k | 0.2% | 1 | Tagged @sonofjohnlabel |
06 · Competitors according to Gravity
Who Son of John competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Son of John among Clothing brands in Netherlands. The closest is LVW, then Erelong, KHAIZEN Underwear, Biofit AU, KLØJO, Montcho.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LVWlvwstore.com | |||||||
| Erelongerelongmen.com | |||||||
| KHAIZEN Underwearkhaizen.nl | |||||||
| Biofit AUau.biofitclothing.com | |||||||
| KLØJOklojo.eu | |||||||
| Montchomontcho.nl |
07 · Company
The company behind Son of John.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Son of John is a company based in Amsterdam, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in May 2024. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2024, per LinkedIn
- Domain registered
- 21 May 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sonofjohnlabel.com · Shopify · EUR
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Son of John
What people ask Google about Son of John.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Son of John a legit company?
According to Gravity by Benchr, Son of John is a brand based in Amsterdam, Netherlands: its website has existed since May 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 13,478 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Son of John reviews
Customers rate Son of John 4.6 out of 5 on Trustpilot over 425 reviews, 425 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Son of John known for?
Son of John is a brand that makes loose boxershorts from soft two-ply 100% premium cotton with unique designs, focused on creating exceptional all-day comfort through obsessive fabric refinement and precise engineering. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Son of John expensive?
Son of John's best seller, OXFORD STRIPE, sells €25.00 on sonofjohnlabel.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check sonofjohnlabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Son of John discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Son of John advertises on Facebook and Instagram and on Google, where its offers often run. Check sonofjohnlabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Son of John?
Son of John sells on its own website, sonofjohnlabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Son of John?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Son of John doing well?
Yes. Gravity by Benchr estimates about 74,100 visits to sonofjohnlabel.com in September 2026, up 134% in a month and up 624% over three months. Son of John ranks #199 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Son of John use?
Gravity by Benchr identifies sonofjohnlabel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Son of John spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Son of John on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Son of John ranks #199 of 4,523 by estimated traffic. Its closest competitors on the same market are LVW, Erelong, KHAIZEN Underwear, Biofit AU and KLØJO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Son of John.