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  5. Sony New Zealand

Brand page · Audio

Sony New Zealand Top 5% worldwide Top 5% in Audio
sony.co.nz· Salesforce_commerce·Since 1997

Sony New Zealand: 88.6k visits a month, 78 active Meta ads.

Sony New Zealand — Sony New Zealand is the official website for Sony in New Zealand, offering a wide range of high-quality technology products including electronics, entertainment, and various consumer devices. In September 2026 sony.co.nz drew an estimated 88.6k visits, up 8% on the month before. It ranks #1 of 76 Audio brands and holds a 2.7 Trustpilot rating over 14 reviews.

sony.co.nz@sonynz 12.4kFacebookTrustpilot 2.7Meta Ad Library 78

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
88.6k
+8% vs. August 2026
Instagram followers
12.4k
674 posts · @sonynz
Trustpilot
2.7
14 reviews · 2 in 12 months
Meta ads
78
active · on Google since 2021
Products
—
Data not available
Rank in New Zealand
#1
of 76 in Audio
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Sony New Zealand is the official website for Sony in New Zealand, offering a wide range of high-quality technology products including electronics, entertainment, and various consumer devices.

01 · Traffic

How much traffic Sony New Zealand gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sony New Zealand drew an estimated 88.6k visits in September 2026, up 8% on the month before and down 3% over three months.

  • Worldwide#104,005of 4.5m sites · Top 5%
  • In New Zealand#373of 26.3k sites · Top 5%
  • Audio, worldwide#670of 19,694 brands · Top 5%
  • Audio, New Zealand#1of 76 brands · Top 5%
Monthly visitssource Sept 2026

88.6k

estimated visits in September

1 mo ▲ +8.0%4 mo ▼ −3.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Sony New Zealand.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sony New Zealand holds 2.7 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 7% of customers give five stars and 71% one star.

Trustpilotread 21 Oct 2026
2.7TrustScore · 14 reviews · 2 in 12 months
5 ★7%
4 ★0%
3 ★0%
2 ★21%
1 ★71%

Home Audio Store Hi-fi shop TV store Electronics Store Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sony New Zealand sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Sony New Zealand's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Audio
Audio56%
Electronics Accessories16%
Communications4%

The dominant category places Sony New Zealand in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
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Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Sony New Zealand.

The creators who tag @sonynz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sonynz on Instagram, led by Sony Australia (62.5k followers, 0.4% engagement).

Influencersaccounts tagging @sonynz · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSony Australia@sonyaustralia · 🇦🇺 AUTech gadgets innovation Creator62.5k0.4%7Tagged @sonynz
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sony New Zealand competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sony New Zealand among Audio brands. The closest is GOOJODOQ, then FIIO, TASCAM Europe, Asaki, sponcomm.com, joytron.co.kr.

CompetitorsAudio · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
GOOJODOQgoojodoqglobal.com
FIIOfiio.eu
TASCAM Europetascam.eu
Asakiasakithai.com
sponcomm.comsponcomm.com
joytron.co.krjoytron.co.kr
Competitors Gravity finds for Sony New Zealand. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sony New Zealand with GOOJODOQ

07 · Company

The company behind Sony New Zealand.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sony New Zealand is an e-commerce brand, on a domain registered in March 1997.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
12 Mar 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
sony.co.nz · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sony New Zealand

What people ask Google about Sony New Zealand.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sony New Zealand legit?

According to Gravity by Benchr, Sony New Zealand is a brand: its website has existed since March 1997, it sells on a Salesforce_commerce store, it has 12,411 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Sony New Zealand?

Customers rate Sony New Zealand 2.7 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 7% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Sony New Zealand sell?

Sony New Zealand is the official website for Sony in New Zealand, offering a wide range of high-quality technology products including electronics, entertainment, and various consumer devices. Gravity by Benchr classifies it under Audio. Source: Gravity by Benchr product classification.

Does Sony New Zealand have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Sony New Zealand advertises on Facebook and Instagram and on Google, where its offers often run. Check sony.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Sony New Zealand?

Sony New Zealand sells on its own website, sony.co.nz, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Sony New Zealand?

Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Sony New Zealand doing well?

Not at the moment. Gravity by Benchr estimates about 88,600 visits to sony.co.nz in September 2026, up 8% in a month and down 3% over three months. Sony New Zealand ranks #1 of 76 Audio brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sony New Zealand use?

Gravity by Benchr identifies sony.co.nz as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

What is Sony New Zealand's ad budget?

Gravity by Benchr does not publish a spend figure for Sony New Zealand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Audio brands?

Among Audio brands in the Gravity by Benchr index, Sony New Zealand ranks #1 of 76 by estimated traffic. Its closest competitors on the same market are GOOJODOQ, FIIO, TASCAM Europe, Asaki and sponcomm.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sony New Zealand.