Brand page · Audio
Sony Australia: 623k visits a month, 234 active Meta ads.
Sony Australia — Sony Australia is the official Australian website for Sony, offering a wide range of high-quality technology products including televisions, cameras, headphones, audio equipment, and various electronics. The site provides access to Sony's store, product information, and entertainment network. In September 2026 sony.com.au drew an estimated 623k visits, down 8% on the month before. It ranks #1 of 361 Audio brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sony Australia is the official Australian website for Sony, offering a wide range of high-quality technology products including televisions, cameras, headphones, audio equipment, and various electronics. The site provides access to Sony's store, product information, and entertainment network.
01 · Traffic
How much traffic Sony Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sony Australia drew an estimated 623k visits in September 2026, down 8% on the month before and down 7% over three months.
- Worldwide#20,859of 4.5m sites · Top 1%
- In Australia#381of 105k sites · Top 1%
- Audio, worldwide#83of 19,694 brands · Top 1%
- Audio, Australia#1of 361 brands · Top 1%
623k
estimated visits in September
1 mo ▼ −8.5%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sony Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sony Australia holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sony Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sony Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sony Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sony Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sony Australia runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Sound mastered. Noise cancelled.Sony Australia14 Oct 2026video
ULT FIELD 5 Wireless Portable SpeakerSony Australia14 Oct 2026video
1000X Series. Sound mastered. Noise cancelled.Sony Australia14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sony Australia Limitedverified
Text ad21 Oct 2026Sony Australia Limitedverified
Text ad20 Oct 2026Sony Australia Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sony Australia.
The creators who tag @sonyaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sonyaustralia on Instagram, led by Andrew Clarke (23.7k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndrew Clarke@andrew.j.clarke · 🇦🇺 AU | Photography visual arts Creator | 23.7k | 0.5% | 11 | Tagged @sonyaustralia |
06 · Competitors according to Gravity
Who Sony Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sony Australia among Audio brands. The closest is Sony Asia Pacific, then Sony World, Sony India, Sony Perú, ShopAtSC, tecstaff.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sony Asia Pacificsony-asia.com | |||||||
| Sony Worldsonyworld.ae | |||||||
| Sony Indiasony.co.in | |||||||
| Sony Perúsony.com.pe | |||||||
| ShopAtSCshopatsc.com | |||||||
| tecstaff.jptecstaff.jp |
07 · Company
The company behind Sony Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sony Australia is an e-commerce brand. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sony.com.au · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sony Australia
What people ask Google about Sony Australia.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sony Australia legit?
According to Gravity by Benchr, Sony Australia is a brand: it sells on a Salesforce_commerce store, it employs 1 people on LinkedIn, it has 68,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Sony Australia?
Sony Australia is the official Australian website for Sony, offering a wide range of high-quality technology products including televisions, cameras, headphones, audio equipment, and various electronics. The site provides access to Sony's store, product information, and entertainment network. Gravity by Benchr classifies it under Audio. Source: Gravity by Benchr product classification.
Sony Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sony Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check sony.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sony Australia?
Sony Australia sells on its own website, sony.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Sony Australia?
Gravity by Benchr records a company, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sony Australia growing?
Not at the moment. Gravity by Benchr estimates about 623,200 visits to sony.com.au in September 2026, down 8% in a month and down 7% over three months. Sony Australia ranks #1 of 361 Audio brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sony Australia use?
Gravity by Benchr identifies sony.com.au as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Sony Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sony Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Audio brands?
Among Audio brands in the Gravity by Benchr index, Sony Australia ranks #1 of 361 by estimated traffic. Its closest competitors on the same market are Sony Asia Pacific, Sony World, Sony India, Sony Perú and ShopAtSC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sony Australia.