Brand page · Audio · Sweden
Sordin traffic, ads & competitors 40.7k visits a month, 43 active Meta ads, Gravity score 513.
Sordin — Sordin is a brand that manufactures premium hearing protection products, including electronic and passive headsets, for hunters, shooters, and professionals. In September 2026 sordin.com drew an estimated 40.7k visits, up 13% on the month before. It ranks #189 of 2,044 Audio brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Audio brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sordin is a brand that manufactures premium hearing protection products, including electronic and passive headsets, for hunters, shooters, and professionals.
01 · Traffic
Sordin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sordin drew an estimated 40.7k visits in September 2026, up 13% on the month before.
- Worldwide#202,623of 4.5m sites · Top 5%
- In United States#64,274of 1.2m sites · Top 10%
- Audio, worldwide#1,338of 19,694 brands · Top 10%
- Audio, United States#189of 2,044 brands · Top 10%
40.7k
estimated visits in September
1 mo ▲ +13.4%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sordin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sordin holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sordin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sordin sells on Shopify, 72% of its catalogue in stock. The best seller is Sordin Supreme X2, at SEK 3,699.00–SEK 3,999.00, followed by Sordin SmartEar Impulse and Sordin Supreme Pro-X.
#1Sordin Supreme X2SordinSEK 3,699.00–SEK 3,999.00In stock
#2Sordin SmartEar ImpulseSordinSEK 299.00In stock
#3Sordin Supreme Pro-XSordinSEK 3,499.00–SEK 3,599.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sordin in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 28% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$140.53
- Currency
- SEK
04 · Ads
Sordin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sordin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
X2 SFA — Sordin Flexible AttenuationSordin7 Oct 2026image
Sordin Supreme X2Sordin7 Oct 2026image
default_collection_headlineSordin6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sordin ABverified
Text ad20 Oct 2026Sordin ABverified
Image ad20 Oct 2026Sordin ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sordin influencers
The creators who tag @sordinofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sordinofficial on Instagram, led by Riley Kropff (17.4k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRiley Kropff@riley_txshooter · 🇺🇸 US | Fitness sport bodybuilding Creator | 17.4k | 1.0% | 4 | Tagged @sordinofficial |
06 · Competitors according to Gravity
Sordin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sordin among Audio brands in Sweden. The closest is Baud Gear AB, then Atonemo, Sennheiser CH - Sonova Consumer Hearing Switzerland AG, AZLA, MIIEGO, EKSA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baud Gear ABbaud.audio | |||||||
| Atonemoatonemo.com | |||||||
| Sennheiser CH - Sonova Consumer Hearing Switzerland AGch.sennheiser-hearing.com | |||||||
| AZLAstore.azla.co.kr | |||||||
| MIIEGOmiiego.com | |||||||
| EKSAeksa.net |
07 · Company
Who is behind Sordin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sordin is a company based in Värnamo, Sweden, founded in 1987 according to LinkedIn, on a domain registered in August 1999. It employs about 54 people.
- Entity country
- 🇸🇪 Sweden · Värnamo
- Founded
- 1987, per LinkedIn
- Domain registered
- 9 Aug 1999
- Status
- Operating
- Employees
- 54 on LinkedIn · 51-200
- Own store
- sordin.com · Shopify · SEK
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sordin
What people ask Google about Sordin.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sordin a legit company?
According to Gravity by Benchr, Sordin is a brand based in Värnamo, Sweden: its website has existed since August 1999, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 11,793 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Sordin sell?
Sordin is a brand that manufactures premium hearing protection products, including electronic and passive headsets, for hunters, shooters, and professionals. Gravity by Benchr classifies it under Audio, with Audio Accessories making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sordin prices: how much is it?
Sordin's best seller, Sordin Supreme X2, sells from SEK 3,699.00 to SEK 3,999.00 on sordin.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check sordin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sordin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sordin advertises on Facebook and Instagram and on Google, where its offers often run. Check sordin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sordin?
Sordin sells on its own website, sordin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sordin?
Gravity by Benchr records a company based in Värnamo, Sweden, founded in 1987 according to LinkedIn, on a domain registered in 1999, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sordin doing well?
Not at the moment. Gravity by Benchr estimates about 40,700 visits to sordin.com in September 2026, up 13% in a month and down 0% over three months. Sordin ranks #189 of 2,044 Audio brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sordin use?
Gravity by Benchr identifies sordin.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sordin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sordin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Audio brands in Sweden?
Among Audio brands in Sweden in the Gravity by Benchr index, Sordin ranks #189 of 2,044 by estimated traffic. Its closest competitors on the same market are Baud Gear AB, Atonemo, Sennheiser CH - Sonova Consumer Hearing Switzerland AG, AZLA and MIIEGO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sordin.