Brand page · Shoes · Canada
Yellow: 245K visits a month, 363 active Meta ads, Gravity score 574.
Yellow — Yellow Shoes is a Quebec-based shoe retailer founded in 1916 that offers footwear and accessories for the entire family including women, men, and kids. In September 2026 yellowshoes.com drew an estimated 245K visits, up 16% on the month before. It ranks #16 of 1,047 Shoes brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Shoes brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yellow Shoes is a Quebec-based shoe retailer founded in 1916 that offers footwear and accessories for the entire family including women, men, and kids.
01 · Traffic
How much traffic Yellow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yellow drew an estimated 245K visits in September 2026, up 16% on the month before and up 9% over three months.
- Worldwide#44,239of 4.5M sites · Top 1%
- In Canada#807of 104K sites · Top 1%
- Shoes, worldwide#873of 46,962 brands · Top 5%
- Shoes, Canada#16of 1,047 brands · Top 5%
245K
estimated visits in September
1 mo ▲ +15.7%4 mo ▲ +8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yellow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yellow holds 2.5 out of 5 on Trustpilot over 9 reviews, 7 of them in the last twelve months: 11% of customers give five stars and 67% one star.
Shoe Store Boot Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yellow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yellow sells on Shopify, 96% of its catalogue in stock. The best seller is MANCHESTER, at CA$69.99, followed by PEDAG | WATERPROOFER and PEDAG | Summer Insoles.
#1MANCHESTERYellowCA$69.99In stock
#2PEDAG | WATERPROOFERYellowCA$18.99In stock
#3PEDAG | Summer InsolesYellowCA$13.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Yellow in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 51% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$42.06
- Currency
- CAD
04 · Ads
What Yellow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yellow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2026 (image, text, video).
Trouvez leurs bottes d’automneYellow6 Oct 2026image
Dean - Baby Booties - Wheat | Yellow ShoesYellow6 Oct 2026image
Cecilia - Women's Dress Shoes - | Yellow ShoesYellow6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Groupe Yellow Inc.verified
Text ad20 Oct 2026Groupe Yellow Inc.verified
Text ad20 Oct 2026Groupe Yellow Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yellow.
The creators who tag @chaussuresyellow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chaussuresyellow on Instagram, led by Bianca Perreault (14K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBianca Perreault@baperreault · 🇨🇦 CA | Food cooking nutrition Creator | 14K | 0.6% | 2 | Tagged @chaussuresyellow |
06 · Competitors according to Gravity
Who Yellow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yellow among Shoes brands in Canada. The closest is Georgia Boot, then nortiv8.com, RUBINO, Viking Footwear, moonboot.com, Manitobah.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Georgia Bootgeorgiaboot.com | |||||||
| nortiv8.comnortiv8.com | |||||||
| RUBINOrubinoshoes.com | |||||||
| Viking Footwearvikingfootwear.com | |||||||
| moonboot.commoonboot.com | |||||||
| Manitobahmanitobah.ca |
07 · Company
The company behind Yellow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yellow is a company based in Montreal, Canada, founded in 1916 according to LinkedIn, on a domain registered in November 1999. It employs about 157 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Montreal
- Founded
- 1916, per LinkedIn
- Domain registered
- 23 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 157 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yellowshoes.com · Shopify · CAD
- Catalogue
- 559 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yellow
What people ask Google about Yellow.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yellow legit or a scam?
According to Gravity by Benchr, Yellow is a brand based in Montreal, Canada: its website has existed since November 1999, it sells on a Shopify store, it employs 157 people on LinkedIn, it has 35,135 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Yellow known for?
Yellow Shoes is a Quebec-based shoe retailer founded in 1916 that offers footwear and accessories for the entire family including women, men, and kids. Gravity by Benchr classifies it under Shoes, with Baby & Children's Shoes making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Yellow cost?
Yellow's best seller, MANCHESTER, sells CA$69.99 on yellowshoes.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check yellowshoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Yellow discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yellow advertises on Facebook and Instagram and on Google, where its offers often run. Check yellowshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yellow?
Yellow sells on its own website, yellowshoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Yellow?
Gravity by Benchr records a company based in Montreal, Canada, founded in 1916 according to LinkedIn, on a domain registered in 1999, with 157 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yellow doing well?
Yes. Gravity by Benchr estimates about 245,000 visits to yellowshoes.com in September 2026, up 16% in a month and up 9% over three months. Yellow ranks #16 of 1,047 Shoes brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yellow use?
Gravity by Benchr identifies yellowshoes.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Yellow's ad budget?
Gravity by Benchr does not publish a spend figure for Yellow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Canada?
Among Shoes brands in Canada in the Gravity by Benchr index, Yellow ranks #16 of 1,047 by estimated traffic. Its closest competitors on the same market are Georgia Boot, nortiv8.com, RUBINO, Viking Footwear, moonboot.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yellow.