Brand page · Clothing · United Kingdom
SoSo Swim: 60.9k visits a month, 48 active Meta ads, Gravity score 464.
SoSo Swim — SoSo Swim creates sustainable swimwear from waste materials, making women feel good on the beach or at the pool without compromising on style. In September 2026 sososwim.com drew an estimated 60.9k visits, down 26% on the month before. It ranks #836 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 251 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SoSo Swim creates sustainable swimwear from waste materials, making women feel good on the beach or at the pool without compromising on style.
01 · Traffic
How much traffic SoSo Swim gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SoSo Swim drew an estimated 60.9k visits in September 2026, down 26% on the month before and down 42% over three months.
- Worldwide#143,675of 4.5m sites · Top 5%
- In United Kingdom#7,547of 192k sites · Top 5%
- Clothing, worldwide#13,894of 459,295 brands · Top 5%
- Clothing, United Kingdom#836of 19,668 brands · Top 5%
60.9k
estimated visits in September
1 mo ▼ −25.8%4 mo ▼ −41.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SoSo Swim.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SoSo Swim holds 4.1 out of 5 on Trustpilot over 251 reviews, 71 of them in the last twelve months: 58% of customers give five stars and 18% one star. That volume places SoSo Swim in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SoSo Swim sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SoSo Swim sells on Shopify, 97% of its catalogue in stock. The best seller is Original Cut Swimsuit - Tangerine, at £80.00, followed by Original Cut Swimsuit - Black and Original Cut Swimsuit - Green.
#1Original Cut Swimsuit - TangerineSoSo Swim£80.00In stock
#2Original Cut Swimsuit - BlackSoSo Swim£80.00In stock
#3Original Cut Swimsuit - GreenSoSo Swim£80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SoSo Swim in its comparison group.
- Average rating
- 4.40 / 5
- Rated products
- 66% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$66.18
- Currency
- GBP
04 · Ads
What SoSo Swim is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SoSo Swim runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2025 (image, text).
website all saleSoSo Swim11 Oct 2026image
SoSo Swim10 Oct 2026video
SoSo SwimSoSo Swim10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad23 Oct 2025SoSo Swim Limitedverified
Text ad22 Oct 2025SoSo Swim Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SoSo Swim.
The creators who tag @soso_swim on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soso_swim on Instagram, led by Hope (76.1k followers, 18.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHope@hopewaites · 🇬🇧 GB | Travel tourism exploration Creator | 76.1k | 18.4% | 2 | Tagged @soso_swim |
06 · Competitors according to Gravity
Who SoSo Swim competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SoSo Swim among Clothing brands in United Kingdom. The closest is JUNK LDN, then MINERVASECRET, Toco Swim, luxseaswimwear.com, Sherbert Lemons, saltynips.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JUNK LDNjunkldn.com | |||||||
| MINERVASECRETminervassecret.com | |||||||
| Toco Swimtocoswim.com | |||||||
| luxseaswimwear.comluxseaswimwear.com | |||||||
| Sherbert Lemonssherbertlemons.com | |||||||
| saltynips.cosaltynips.co |
07 · Company
The company behind SoSo Swim.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SoSo Swim is a company based in Hove, United Kingdom, on a domain registered in July 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Hove
- Founded
- Data not available
- Domain registered
- 6 Jul 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sososwim.com · Shopify · GBP
- Catalogue
- 62 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SoSo Swim
What people ask Google about SoSo Swim.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SoSo Swim a legit company?
According to Gravity by Benchr, SoSo Swim is a brand based in Hove, United Kingdom: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 109,208 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SoSo Swim reviews
Customers rate SoSo Swim 4.1 out of 5 on Trustpilot over 251 reviews, 71 of them in the last twelve months: 58% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SoSo Swim?
SoSo Swim creates sustainable swimwear from waste materials, making women feel good on the beach or at the pool without compromising on style. Gravity by Benchr classifies it under Clothing, with Swimwear making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SoSo Swim expensive?
SoSo Swim's best seller, Original Cut Swimsuit - Tangerine, sells £80.00 on sososwim.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check sososwim.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SoSo Swim have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SoSo Swim advertises on Facebook and Instagram and on Google, where its offers often run. Check sososwim.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SoSo Swim?
SoSo Swim sells on its own website, sososwim.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SoSo Swim?
Gravity by Benchr records a company based in Hove, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SoSo Swim doing well?
Not at the moment. Gravity by Benchr estimates about 60,900 visits to sososwim.com in September 2026, down 26% in a month and down 42% over three months. SoSo Swim ranks #836 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SoSo Swim use?
Gravity by Benchr identifies sososwim.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SoSo Swim's ad budget?
Gravity by Benchr does not publish a spend figure for SoSo Swim on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, SoSo Swim ranks #836 of 19,668 by estimated traffic. Its closest competitors on the same market are JUNK LDN, MINERVASECRET, Toco Swim, luxseaswimwear.com and Sherbert Lemons. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SoSo Swim.