Brand page · Decor · United States
Sotheby's: 3.4m visits a month, 469 active Meta ads, Gravity score 732.
Sotheby's — Sotheby's is an auction house that sells fine art, jewels, watches, wine, and luxury items through auctions and private sales. In September 2026 sothebys.com drew an estimated 3.4m visits, up 29% on the month before. It ranks #5 of 42,373 Decor brands in United States and holds a 1.4 Trustpilot rating over 112 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Decor brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sotheby's is an auction house that sells fine art, jewels, watches, wine, and luxury items through auctions and private sales.
01 · Traffic
How much traffic Sotheby's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sotheby's drew an estimated 3.4m visits in September 2026, up 29% on the month before and up 34% over three months.
- Worldwide#5,375of 4.5m sites · Top 1%
- In United States#1,826of 1.2m sites · Top 1%
- Decor, worldwide#48of 185,686 brands · Top 1%
- Decor, United States#5of 42,373 brands · Top 1%
3.4m
estimated visits in September
1 mo ▲ +28.9%4 mo ▲ +33.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sotheby's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sotheby's holds 1.4 out of 5 on Trustpilot over 112 reviews, 20 of them in the last twelve months: 6% of customers give five stars and 83% one star. That volume places Sotheby's in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sotheby's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sotheby's's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sotheby's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sotheby's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sotheby's runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Auction Dec 8, 2025Sotheby's7 Oct 2026image
Sotheby's WatchesSotheby's7 Oct 2026video
Pair of Busts of Laughing and Sulking ChildrenSotheby's7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sotheby's Inc.verified
Text ad20 Oct 2026Sotheby's Inc.verified
Text ad20 Oct 2026Sotheby's Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sotheby's.
The creators who tag @sothebys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sothebys on Instagram, led by ALWAYSLEGIT (11.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALWAYSLEGIT@alwayslegitny · 🇺🇸 US | Fashion style luxury Creator | 11.5k | 0.1% | 9 | Tagged @sothebys |
06 · Competitors according to Gravity
Who Sotheby's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sotheby's among Decor brands in United States. The closest is Artcurial, then bonhams.com, Christie’s, Phillips, Dorotheum, Drouot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Artcurialartcurial.com | |||||||
| bonhams.combonhams.com | |||||||
| Christie’schristies.com | |||||||
| Phillipsphillips.com | |||||||
| Dorotheumdorotheum.com | |||||||
| Drouotdrouot.com |
07 · Company
The company behind Sotheby's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sotheby's is a company based in United States, founded in 1744 according to LinkedIn, on a domain registered in December 1994. It employs about 3,081 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1744, per LinkedIn
- Domain registered
- 20 Dec 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,081 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sothebys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sotheby's
What people ask Google about Sotheby's.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sotheby's legit or a scam?
According to Gravity by Benchr, Sotheby's is a brand based in United States: its website has existed since December 1994, its Trustpilot profile is claimed by the brand, it employs 3,081 people on LinkedIn, it has 2,584,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sotheby's?
Customers rate Sotheby's 1.4 out of 5 on Trustpilot over 112 reviews, 20 of them in the last twelve months: 6% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sotheby's sell?
Sotheby's is an auction house that sells fine art, jewels, watches, wine, and luxury items through auctions and private sales. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Sotheby's promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sotheby's advertises on Facebook and Instagram and on Google, where its offers often run. Check sothebys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sotheby's?
Gravity by Benchr records a company based in United States, founded in 1744 according to LinkedIn, on a domain registered in 1994, with 3,081 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sotheby's growing?
Yes. Gravity by Benchr estimates about 3,373,200 visits to sothebys.com in September 2026, up 29% in a month and up 34% over three months. Sotheby's ranks #5 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sotheby's' ad budget?
Gravity by Benchr does not publish a spend figure for Sotheby's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Sotheby's ranks #5 of 42,373 by estimated traffic. Its closest competitors on the same market are Artcurial, bonhams.com, Christie’s, Phillips and Dorotheum. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sotheby's.