Brand page · Clothing · Sweden
Sothiares traffic, ads & competitors 42.8k visits a month, 238 active Meta ads, Gravity score 703.
Sothiares — Sothiares is a fashion brand that sells clothing and accessories including outerwear, knitwear, polos, leather goods, and accessories, focusing on timeless style, expert craftsmanship, and sustainable materials. In September 2026 sothiares.com drew an estimated 42.8k visits, down 24% on the month before. It ranks #1,128 of 19,668 Clothing brands in Sweden and holds a 4.7 Trustpilot rating over 196 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sothiares is a fashion brand that sells clothing and accessories including outerwear, knitwear, polos, leather goods, and accessories, focusing on timeless style, expert craftsmanship, and sustainable materials.
01 · Traffic
Sothiares website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sothiares drew an estimated 42.8k visits in September 2026, down 24% on the month before and down 15% over three months.
- Worldwide#194,214of 4.5m sites · Top 5%
- In United Kingdom#10,182of 192k sites · Top 10%
- Clothing, worldwide#18,663of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,128of 19,668 brands · Top 10%
42.8k
estimated visits in September
1 mo ▼ −24.4%4 mo ▼ −15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sothiares reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sothiares holds 4.7 out of 5 on Trustpilot over 196 reviews, 155 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places Sothiares in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sothiares best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sothiares sells on Shopify, 93% of its catalogue in stock. The best seller is Genuine Fur Collar Blouson | Navy, at SEK 1,899.00, followed by Genuine Fur Collar Blouson | Grey and Reversible Wool Gilet | Navy/Grey.
#1Genuine Fur Collar Blouson | NavySothiaresSEK 1,899.00In stock
#2Genuine Fur Collar Blouson | GreySothiaresSEK 1,899.00In stock
#3Reversible Wool Gilet | Navy/GreySothiaresSEK 1,399.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sothiares in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 79% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$139.80
- Currency
- SEK
04 · Ads
Sothiares ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sothiares runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (text).
Genuine Fur Collar Blouson, Grey | SothiaresSothiares1 Oct 2026image
Genuine Fur Collar Cardigan, Sand | SothiaresSothiares1 Oct 2026image
Office To Dinner, Rain IncludedSothiares1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Sothiares influencers
The creators who tag @sothiares on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sothiares on Instagram, led by Big Claytz (43.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBig Claytz@bigclaytz · 🇬🇧 GB | Finance stock crypto Creator | 43.7k | — | 2 | Tagged @sothiares |
06 · Competitors according to Gravity
Sothiares competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sothiares among Clothing brands in Sweden. The closest is Jackson Hole Originals, then Harrison of California, areleon.com, Laurent & Rowe, Harrington®, Lavida Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jackson Hole Originalsjacksonholeoriginals.com | |||||||
| Harrison of Californiaharrisonofcalifornia.com | |||||||
| areleon.comareleon.com | |||||||
| Laurent & Rowelaurentandrowe.com | |||||||
| Harrington®harrington.fr | |||||||
| Lavida Boutiquelavida-boutique.com |
07 · Company
Who is behind Sothiares?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sothiares is a company based in Halmstad, Sweden, on a domain registered in October 2024.
- Entity country
- 🇸🇪 Sweden · Halmstad
- Domain registered
- 8 Oct 2024
- Own store
- sothiares.com · Shopify · SEK
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sothiares
What people ask Google about Sothiares.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sothiares a legit company?
According to Gravity by Benchr, Sothiares is a brand based in Halmstad, Sweden: its website has existed since October 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 19,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sothiares reviews
Customers rate Sothiares 4.7 out of 5 on Trustpilot over 196 reviews, 155 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sothiares sell?
Sothiares is a fashion brand that sells clothing and accessories including outerwear, knitwear, polos, leather goods, and accessories, focusing on timeless style, expert craftsmanship, and sustainable materials. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sothiares expensive?
Sothiares' best seller, Genuine Fur Collar Blouson | Navy, sells SEK 1,899.00 on sothiares.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check sothiares.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sothiares promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sothiares advertises on Facebook and Instagram and on Google, where its offers often run. Check sothiares.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sothiares?
Sothiares sells on its own website, sothiares.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sothiares?
Gravity by Benchr records a company based in Halmstad, Sweden, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sothiares growing?
Not at the moment. Gravity by Benchr estimates about 42,800 visits to sothiares.com in September 2026, down 24% in a month and down 15% over three months. Sothiares ranks #1,128 of 19,668 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sothiares use?
Gravity by Benchr identifies sothiares.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sothiares' ad budget?
Gravity by Benchr does not publish a spend figure for Sothiares on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Sothiares ranks #1,128 of 19,668 by estimated traffic. Its closest competitors on the same market are Jackson Hole Originals, Harrison of California, areleon.com, Laurent & Rowe and Harrington®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sothiares.