Brand page · Food Items · Australia
Soulara: 38.4K visits a month, 46 active Meta ads, Gravity score 494.
Soulara — Soulara is an Australian plant-based meal delivery service that delivers chef-crafted and nutritionist-designed ready-made meals, snacks and drinks across Australia. In September 2026 soulara.com.au drew an estimated 38.4K visits, down 39% on the month before. It ranks #123 of 3,754 Food Items brands in Australia and holds a 4.0 Trustpilot rating over 333 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 144 peers: Food Items brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soulara is an Australian plant-based meal delivery service that delivers chef-crafted and nutritionist-designed ready-made meals, snacks and drinks across Australia.
01 · Traffic
How much traffic Soulara gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soulara drew an estimated 38.4K visits in September 2026, down 39% on the month before and down 25% over three months.
- Worldwide#213,008of 4.5M sites · Top 5%
- In Australia#5,367of 105K sites · Top 10%
- Food Items, worldwide#6,423of 260,714 brands · Top 5%
- Food Items, Australia#123of 3,754 brands · Top 5%
38.4K
estimated visits in September
1 mo ▼ −39.3%4 mo ▼ −24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soulara.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soulara holds 4.0 out of 5 on Trustpilot over 333 reviews, 19 of them in the last twelve months: 65% of customers give five stars and 12% one star. That volume places Soulara in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Meal Delivery Food Manufacturer Food Producer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soulara sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soulara sells on Shopify, 97% of its catalogue in stock. The best seller is Thai-Style Tofu, at A$12.20, followed by The Sunkissed Protein Pesto and Supercharged Satay.
#1Thai-Style TofuSoularaA$12.20In stock
#2The Sunkissed Protein PestoSoularaA$12.20In stock
#3Supercharged SataySoularaA$12.20In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soulara in its comparison group.
- Average rating
- 4.26 / 5
- Rated products
- 66% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$9.21
- Currency
- AUD
04 · Ads
What Soulara is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soulara runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Dinner? Sorted.SOULARA30 Sept 2026image
Calorie-conscious, made easySOULARA29 Sept 2026image
Dinner? Sorted.SOULARA17 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ahara Groupverified
Text ad19 Oct 2026Ahara Groupverified
Text ad19 Oct 2026Ahara Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soulara.
The creators who tag @livesoulara on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Soulara competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soulara among Food Items brands in Australia. The closest is MACROS, then Bondi Meal Prep, Dineamic, ALIFEPLUS, Gym Meals Direct, My Fitness Kitchn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MACROSmacros.com.au | |||||||
| Bondi Meal Prepbondimealprep.com.au | |||||||
| Dineamicdineamic.com.au | |||||||
| ALIFEPLUSalifeplus.com.au | |||||||
| Gym Meals Directgmdcanberra.com.au | |||||||
| My Fitness Kitchnmyfitnesskitchn.com.au |
07 · Company
The company behind Soulara.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soulara is a company based in Castle Hill, Australia. It employs about 14 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Castle Hill
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soulara.com.au · Shopify · AUD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soulara
What people ask Google about Soulara.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soulara a legit company?
According to Gravity by Benchr, Soulara is a brand based in Castle Hill, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 77,803 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Soulara reviews: is it worth it?
Customers rate Soulara 4.0 out of 5 on Trustpilot over 333 reviews, 19 of them in the last twelve months: 65% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soulara?
Soulara is an Australian plant-based meal delivery service that delivers chef-crafted and nutritionist-designed ready-made meals, snacks and drinks across Australia. Gravity by Benchr classifies it under Food Items, with Prepared Foods making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Soulara prices: how much is it?
Soulara's best seller, Thai-Style Tofu, sells A$12.20 on soulara.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check soulara.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Soulara discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soulara advertises on Facebook and Instagram and on Google, where its offers often run. Check soulara.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Soulara?
Soulara sells on its own website, soulara.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Soulara?
Gravity by Benchr records a company based in Castle Hill, Australia, with 14 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soulara growing?
Not at the moment. Gravity by Benchr estimates about 38,400 visits to soulara.com.au in September 2026, down 39% in a month and down 25% over three months. Soulara ranks #123 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soulara use?
Gravity by Benchr identifies soulara.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Soulara spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Soulara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Soulara ranks #123 of 3,754 by estimated traffic. Its closest competitors on the same market are MACROS, Bondi Meal Prep, Dineamic, ALIFEPLUS, Gym Meals Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soulara.