Brand page · Hobbies & Creative Arts · Denmark
SOULFUL.DK: 47k visits a month, 14 active Meta ads, Gravity score 669.
SOULFUL.DK — Soulful.dk is a holistic and spiritual webshop focused on sustainability and fairtrade, selling crystals, tarot cards and more. In September 2026 soulful.dk drew an estimated 47k visits, up 27% on the month before. It ranks #30 of 419 Hobbies & Creative Arts brands in Denmark and holds a 4.8 Trustpilot rating over 505 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Hobbies & Creative Arts brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soulful.dk is a holistic and spiritual webshop focused on sustainability and fairtrade, selling crystals, tarot cards and more.
01 · Traffic
How much traffic SOULFUL.DK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SOULFUL.DK drew an estimated 47k visits in September 2026, up 27% on the month before and up 202% over three months.
- Worldwide#179,486of 4.5m sites · Top 5%
- In Denmark#983of 21.4k sites · Top 5%
- Hobbies & Creative Arts, worldwide#4,148of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Denmark#30of 419 brands · Top 10%
47k
estimated visits in September
1 mo ▲ +27.4%4 mo ▲ +202.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SOULFUL.DK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SOULFUL.DK holds 4.8 out of 5 on Trustpilot over 505 reviews, 76 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places SOULFUL.DK in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Rock Shop Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SOULFUL.DK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SOULFUL.DK sells on Shopify, 99% of its catalogue in stock. The best seller is Soulful INTENTION Beads, at DKK 69.00–DKK 119.00, followed by 8 mm - Vedhæng - Intention Gems and Ametyst Lommesten.
#1Soulful INTENTION BeadsSOULFUL.DKDKK 69.00–DKK 119.00In stock
#28 mm - Vedhæng - Intention GemsSOULFUL.DKDKK 69.00–DKK 119.00In stock
#3Ametyst LommestenSOULFUL.DKDKK 29.00–DKK 39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SOULFUL.DK in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 1% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$55.29
- Currency
- DKK
04 · Ads
What SOULFUL.DK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SOULFUL.DK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
VÆR KLAR! 💜🌙✨ På torsdag kl. 20.00 sætter vi årets bedste krystaljulekalender til salg. Med krystaller, fossiler og overraskelser, alle nøjSoulful5 Oct 2026video
ÅRETS KRYSTALJULEKALENDER 💗🌙🔮🥹 Sæt kryds i kalenderen d. 8. oktober kl. 20.00 når et begrænset antal bliver sat til salg. Julekalenderen iSoulful21 Sept 2026video
LYSKÆDE RESTOCK 💡💓🙌🏼 Endelig er vores populære lyskæder tilbage på lager i alle fire varianter ~ inkl. væres bestseller: Regnbue med 7 forsSoulful11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about SOULFUL.DK.
The creators who tag @soulful.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soulful.dk on Instagram, led by Stinne Piotrowsky | PlantExpert (181k followers, 13.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStinne Piotrowsky | PlantExpert@crazyplantgirldk · 🇺🇸 US | Decoration garden diy Creator | 181k | 13.7% | 1 | Tagged @soulful.dk |
06 · Competitors according to Gravity
Who SOULFUL.DK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SOULFUL.DK among Hobbies & Creative Arts brands in Denmark. The closest is Hjertechakra og Celestial Nature, then KamiZone, Savasana.dk, Luxemodex, Indian Sikh Store, T-Shirt Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hjertechakra og Celestial Naturehjertechakra.dk | |||||||
| KamiZonekamizone.eu | |||||||
| Savasana.dksavasana.dk | |||||||
| Luxemodexluxemodex.com | |||||||
| Indian Sikh Storeindiansikhstore.in | |||||||
| T-Shirt Shopkosterskjorta.com |
07 · Company
The company behind SOULFUL.DK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SOULFUL.DK is a company based in Esbjerg V, Denmark, founded in 2011 according to LinkedIn, on a domain registered in September 2019. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Esbjerg V
- Founded
- 2011, per LinkedIn
- Domain registered
- 6 Sept 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soulful.dk · Shopify · DKK
- Catalogue
- 447 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SOULFUL.DK
What people ask Google about SOULFUL.DK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SOULFUL.DK legit or a scam?
According to Gravity by Benchr, SOULFUL.DK is a brand based in Esbjerg V, Denmark: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 44,645 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SOULFUL.DK?
Customers rate SOULFUL.DK 4.8 out of 5 on Trustpilot over 505 reviews, 76 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SOULFUL.DK known for?
Soulful.dk is a holistic and spiritual webshop focused on sustainability and fairtrade, selling crystals, tarot cards and more. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Jewelry making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SOULFUL.DK prices: how much is it?
SOULFUL.DK's best seller, Soulful INTENTION Beads, sells from DKK 69.00 to DKK 119.00 on soulful.dk. 99% of the catalogue is in stock. Gravity does not track prices daily: check soulful.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SOULFUL.DK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SOULFUL.DK advertises on Facebook and Instagram, where its offers often run. Check soulful.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SOULFUL.DK?
SOULFUL.DK sells on its own website, soulful.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SOULFUL.DK?
Gravity by Benchr records a company based in Esbjerg V, Denmark, founded in 2011 according to LinkedIn, on a domain registered in 2019, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SOULFUL.DK growing?
Yes. Gravity by Benchr estimates about 47,000 visits to soulful.dk in September 2026, up 27% in a month and up 202% over three months. SOULFUL.DK ranks #30 of 419 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SOULFUL.DK use?
Gravity by Benchr identifies soulful.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SOULFUL.DK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SOULFUL.DK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Denmark?
Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, SOULFUL.DK ranks #30 of 419 by estimated traffic. Its closest competitors on the same market are Hjertechakra og Celestial Nature, KamiZone, Savasana.dk, Luxemodex and Indian Sikh Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SOULFUL.DK.