Brand page · Clothing Accessories · United States
Soul Lady: 301k visits a month, 44 active Meta ads, Gravity score 475.
Soul Lady — Soul Lady is a brand that makes 100% human hair wigs, toppers and hair extensions in salt and pepper, silver gray and blended gray shades, designed for mature women and women embracing their natural gray hair. In September 2026 soulladywigs.com drew an estimated 301k visits, down 37% on the month before. It ranks #99 of 34,142 Clothing Accessories brands in United States and holds a 4.1 Trustpilot rating over 604 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soul Lady is a brand that makes 100% human hair wigs, toppers and hair extensions in salt and pepper, silver gray and blended gray shades, designed for mature women and women embracing their natural gray hair.
01 · Traffic
How much traffic Soul Lady gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soul Lady drew an estimated 301k visits in September 2026, down 37% on the month before and down 31% over three months.
- Worldwide#37,439of 4.5m sites · Top 1%
- In United States#12,190of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#270of 85,207 brands · Top 1%
- Clothing Accessories, United States#99of 34,142 brands · Top 1%
301k
estimated visits in September
1 mo ▼ −36.9%4 mo ▼ −30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soul Lady.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soul Lady holds 4.1 out of 5 on Trustpilot over 604 reviews, 267 of them in the last twelve months: 67% of customers give five stars and 20% one star. That volume places Soul Lady in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Wig Shop Hair Product Store Hair Extensions Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soul Lady sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soul Lady sells on Shopify, 98% of its catalogue in stock. The best seller is Sonya | Water Wave Bob - Dark Brown with Gray Blends Human Hair Ready-to-Go Glueless Lace Wig, at US$159.90–US$189.90, followed by Dorothy | Loose Curly Salt And Pepper Bob - Wear & Go Glueless Human Hair Wig For Seniors and Lena | Instant Salt & Pepper Edgy Pixie Cut Wig Natural Wave Human Hair Glueless Wigs.
#1Sonya | Water Wave Bob - Dark Brown with Gray Blends Human Hair Ready-to-Go Glueless Lace WigSoul LadyUS$159.90–US$189.90In stock
#2Dorothy | Loose Curly Salt And Pepper Bob - Wear & Go Glueless Human Hair Wig For SeniorsSoul LadyUS$93.99–US$139.98In stock
#3Lena | Instant Salt & Pepper Edgy Pixie Cut Wig Natural Wave Human Hair Glueless WigsSoul LadyUS$98.89–US$118.89In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soul Lady in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 92% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$159.81
- Currency
- USD
04 · Ads
What Soul Lady is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soul Lady runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Silver & Strong | Zora Salt & Pepper Human Hair Wig | $30 OFFSoul Lady6 Oct 2026video
A Wig You Can Wear Up | $30 OFF Melt-In Lace · Updo-FriendlySoul Lady6 Oct 2026video
A Wig You Can Wear Up | $30 OFF Melt-In Lace · Updo-FriendlySoul Lady6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026河南博玛商贸有限公司verified
Text ad19 Oct 2026河南博玛商贸有限公司verified
Text ad19 Oct 2026河南博玛商贸有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soul Lady.
The creators who tag @soulladywigs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soulladywigs on Instagram, led by Nora Tesa Potts (342k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNora Tesa Potts@norapotts_nlpx3 · 🇺🇸 US | Cinema series pop culture Creator | 342k | 0.1% | 2 | Tagged @soulladywigs |
06 · Competitors according to Gravity
Who Soul Lady competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soul Lady among Clothing Accessories brands in United States. The closest is GeetaHair, then Hermosa, Megalook Hair, ashimaryhair, Wiggins Hair, Arabella Hair.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GeetaHairgeetahair.com | |||||||
| Hermosahermosahair.com | |||||||
| Megalook Hairmegalook.com | |||||||
| ashimaryhairashimaryhair.com | |||||||
| Wiggins Hairwigginshair.com | |||||||
| Arabella Hairarabellahair.com |
07 · Company
The company behind Soul Lady.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soul Lady is a company based in Sheridan, United States, on a domain registered in March 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sheridan
- Founded
- Data not available
- Domain registered
- 22 Mar 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soulladywigs.com · Shopify · USD
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soul Lady
What people ask Google about Soul Lady.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soul Lady legit or a scam?
According to Gravity by Benchr, Soul Lady is a brand based in Sheridan, United States: its website has existed since March 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 35,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Soul Lady?
Customers rate Soul Lady 4.1 out of 5 on Trustpilot over 604 reviews, 267 of them in the last twelve months: 67% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soul Lady?
Soul Lady is a brand that makes 100% human hair wigs, toppers and hair extensions in salt and pepper, silver gray and blended gray shades, designed for mature women and women embracing their natural gray hair. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Soul Lady prices: how much is it?
Soul Lady's best seller, Sonya | Water Wave Bob - Dark Brown with Gray Blends Human Hair Ready-to-Go Glueless Lace Wig, sells from US$159.90 to US$189.90 on soulladywigs.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check soulladywigs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Soul Lady have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soul Lady advertises on Facebook and Instagram and on Google, where its offers often run. Check soulladywigs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Soul Lady?
Soul Lady sells on its own website, soulladywigs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Soul Lady?
Gravity by Benchr records a company based in Sheridan, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soul Lady growing?
Not at the moment. Gravity by Benchr estimates about 300,900 visits to soulladywigs.com in September 2026, down 37% in a month and down 31% over three months. Soul Lady ranks #99 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soul Lady use?
Gravity by Benchr identifies soulladywigs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Soul Lady's ad budget?
Gravity by Benchr does not publish a spend figure for Soul Lady on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Soul Lady ranks #99 of 34,142 by estimated traffic. Its closest competitors on the same market are GeetaHair, Hermosa, Megalook Hair, ashimaryhair and Wiggins Hair. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soul Lady.