- Gravity
- Rankings
- Apparel & Accessories
- Clothing Accessories
- Southern String
Brand page · Clothing Accessories · United States
Southern String traffic, ads & competitors 70.2k visits a month, 9 active Meta ads, Gravity score 773.
Southern String — Southern String Hat Company is a monthly hat subscription service that offers custom branded ranch style hats crafted with Southern style. In September 2026 southernstringhats.com drew an estimated 70.2k visits, up 27% on the month before. It ranks #554 of 34,142 Clothing Accessories brands in the United States and holds a 4.8 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Southern String Hat Company is a monthly hat subscription service that offers custom branded ranch style hats crafted with Southern style.
01 · Traffic
Southern String website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Southern String drew an estimated 70.2k visits in September 2026, up 27% on the month before and up 79% over three months.
- Worldwide#127,154of 4.5m sites · Top 5%
- In United States#41,292of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,615of 85,207 brands · Top 5%
- Clothing Accessories, United States#554of 34,142 brands · Top 5%
70.2k
estimated visits in September
1 mo ▲ +26.5%4 mo ▲ +79.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Southern String reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Southern String holds 4.8 out of 5 on Trustpilot over 40 reviews, 35 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places Southern String in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Southern String best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Southern String sells on Shopify, 50% of its catalogue in stock. The best seller is Hat of the Month Crew | Join Here, at US$35.00, followed by Hat of the Month Crew | Special Invite.
#1Hat of the Month Crew | Join HereSouthern StringUS$35.00In stock- #2Hat of the Month Crew | Special InviteSouthern StringUS$35.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Southern String in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 100% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$35.00
- Currency
- USD
04 · Ads
Southern String ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Southern String runs Meta ads on Facebook, Instagram.
Limited spotsSouthern String Hat Co6 Oct 2026image
Limited spotsSouthern String Hat Co6 Oct 2026video
Limited spotsSouthern String Hat Co6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Southern String influencers
The creators who tag @southernstringhatco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @southernstringhatco on Instagram, led by Chayden Jenson 🇺🇸✞ (41.3k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChayden Jenson 🇺🇸✞@chaydenj_18 · 🇺🇸 US | Spirituality religion esotericism Creator | 41.3k | 2.4% | 6 | Tagged @southernstringhatco |
06 · Competitors according to Gravity
Southern String competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Southern String among Clothing Accessories brands in the United States. The closest is Overlord, then Turner Hat Company, King and Fifth Supply Co., No Rivals, Sunday Afternoons Canada, Marlon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Overlordoverlordcaps.com | |||||||
| Turner Hat Companyturnerhat.com | |||||||
| King and Fifth Supply Co.kingandfifth.com | |||||||
| No Rivalsshopnorivals.com | |||||||
| Sunday Afternoons Canadasundayafternoons.ca | |||||||
| Marlonmar3lg.co |
07 · Company
Who is behind Southern String?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Southern String is a company based in Baton Rouge, United States, on a domain registered in April 2023. It employs about 4 people.
- Entity country
- 🇺🇸 United States · Baton Rouge
- Domain registered
- 1 Apr 2023
- Employees
- 4 on LinkedIn
- Own store
- southernstringhats.com · Shopify · USD
- Catalogue
- 6 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Southern String
What people ask Google about Southern String.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Southern String legit or a scam?
According to Gravity by Benchr, Southern String is a brand based in Baton Rouge, United States: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 143,321 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Southern String reviews: is it worth it?
Customers rate Southern String 4.8 out of 5 on Trustpilot over 40 reviews, 35 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Southern String?
Southern String Hat Company is a monthly hat subscription service that offers custom branded ranch style hats crafted with Southern style. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Southern String expensive?
Southern String's best seller, Hat of the Month Crew | Join Here, sells US$35.00 on southernstringhats.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check southernstringhats.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Southern String promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Southern String advertises on Facebook and Instagram, where its offers often run. Check southernstringhats.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Southern String?
Southern String sells on its own website, southernstringhats.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Southern String?
Gravity by Benchr records a company based in Baton Rouge, United States, whose domain was registered in 2023, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Southern String growing?
Yes. Gravity by Benchr estimates about 70,200 visits to southernstringhats.com in September 2026, up 27% in a month and up 79% over three months. Southern String ranks #554 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Southern String use?
Gravity by Benchr identifies southernstringhats.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Southern String spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Southern String on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, Southern String ranks #554 of 34,142 by estimated traffic. Its closest competitors on the same market are Overlord, Turner Hat Company, King and Fifth Supply Co., No Rivals and Sunday Afternoons Canada. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Southern String.