Brand page · Clothing · United States

Southern Tide Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
southerntide.com·🇺🇸 Greenville, United States· Shopify·Since 2001

Southern Tide: 145K visits a month, 121 active Meta ads, Gravity score 501.

Southern Tide — Southern Tide is a clothing brand that sells classic, coastal, and authentic apparel for men, women, and kids, including polos, dresses, and shirts. In September 2026 southerntide.com drew an estimated 145K visits, up 3% on the month before. It ranks #1,057 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 13 reviews.

southerntide.com@southerntide 188KYouTube 890FacebookLinkedIn 15.8KTrustpilot 2.6Meta Ad Library 121

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
145K
+3% vs. August 2026
Instagram followers
188K
3,238 posts · @southerntide
Trustpilot
2.6
13 reviews · 2 in 12 months
Meta ads
121
active · on Google since 2025
Products
41%
in stock · 243 collections
Rank in United States
#1,057
of 97,158 in Clothing
LinkedIn
15.8K
followers · 210 employees
Earned media value
€3.8k
per month, Instagram

Gravity score

501/ 1000 · 10 of 10 indicators rated
Brand Power466
Momentum431
Performance605

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Southern Tide is a clothing brand that sells classic, coastal, and authentic apparel for men, women, and kids, including polos, dresses, and shirts.

01 · Traffic

How much traffic Southern Tide gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Southern Tide drew an estimated 145K visits in September 2026, up 3% on the month before and down 20% over three months.

  • Worldwide#68,643of 4.5M sites · Top 5%
  • In United States#22,604of 1.2M sites · Top 5%
  • Clothing, worldwide#6,400of 459,295 brands · Top 5%
  • Clothing, United States#1,057of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

145K

estimated visits in September

1 mo ▲ +3.3%4 mo ▼ −19.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Southern Tide.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Southern Tide holds 2.6 out of 5 on Trustpilot over 13 reviews, 2 of them in the last twelve months: 38% of customers give five stars and 38% one star.

Trustpilotclaimed page · read 21 Oct 2026
2.6TrustScore · 13 reviews · 2 in 12 months
5 ★38%
4 ★0%
3 ★8%
2 ★15%
1 ★38%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Southern Tide sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Southern Tide sells on Shopify, 41% of its catalogue in stock. The best seller is OLD DO NOT USE brrr°®-die 8" Performance Short, at US$108.00, followed by Skipjack Polo Shirt and 3" Leah Short.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops27%
Outerwear5%
Shorts3%
Dresses2%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing86%
Clothing Accessories5%
Linens & Bedding4%
Decor2%
Kitchen & Dining1%

The dominant category places Southern Tide in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
35% of the catalogue
In stock
41%
Upper price quartile
US$99.50
Currency
USD

05 · Influencers

Who talks about Southern Tide.

The creators who tag @southerntide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @southerntide · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Southern Tide competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Southern Tide among Clothing brands in United States. The closest is Flag & Anthem, then nautica.com, lumberjack.com.tr, fredperry.com, Nautica, Lacoste".

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Flag & Anthemflagandanthem.com
nautica.comnautica.com
lumberjack.com.trlumberjack.com.tr
fredperry.comfredperry.com
Nauticanautica-tr.com
Lacoste"lacoste.com.tr
Competitors Gravity finds for Southern Tide. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Southern Tide with Flag & Anthem

07 · Company

The company behind Southern Tide.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Southern Tide is a company based in Greenville, United States, founded in 2006 according to LinkedIn, on a domain registered in November 2001. It employs about 210 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Greenville
Founded
2006, per LinkedIn
Domain registered
9 Nov 2001
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
210 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
southerntide.com · Shopify · USD
Catalogue
243 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Southern Tide

What people ask Google about Southern Tide.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Southern Tide legit or a scam?

According to Gravity by Benchr, Southern Tide is a brand based in Greenville, United States: its website has existed since November 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 210 people on LinkedIn, it has 187,680 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Southern Tide reviews: is it worth it?

Customers rate Southern Tide 2.6 out of 5 on Trustpilot over 13 reviews, 2 of them in the last twelve months: 38% give five stars, 38% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Southern Tide sell?

Southern Tide is a clothing brand that sells classic, coastal, and authentic apparel for men, women, and kids, including polos, dresses, and shirts. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Southern Tide prices: how much is it?

Southern Tide's best seller, OLD DO NOT USE brrr°®-die 8" Performance Short, sells US$108.00 on southerntide.com. 41% of the catalogue is in stock. Gravity does not track prices daily: check southerntide.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Southern Tide discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Southern Tide advertises on Facebook and Instagram and on Google, where its offers often run. Check southerntide.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Southern Tide?

Southern Tide sells on its own website, southerntide.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Southern Tide?

Gravity by Benchr records a company based in Greenville, United States, founded in 2006 according to LinkedIn, on a domain registered in 2001, with 210 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Southern Tide growing?

Not at the moment. Gravity by Benchr estimates about 145,000 visits to southerntide.com in September 2026, up 3% in a month and down 20% over three months. Southern Tide ranks #1,057 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Southern Tide use?

Gravity by Benchr identifies southerntide.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Southern Tide spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Southern Tide on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Southern Tide ranks #1,057 of 97,158 by estimated traffic. Its closest competitors on the same market are Flag & Anthem, nautica.com, lumberjack.com.tr, fredperry.com, Nautica. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Southern Tide.