Brand page · Clothing · United Kingdom
Fred Perry: 713K visits a month, 168 active Meta ads.
Fred Perry — Fred Perry is a British brand founded in 1952 by tennis champion Fred Perry, known for its pique shirts and sportswear that has been adopted by various British youth subcultures. In September 2026 fredperry.com drew an estimated 713K visits, down 14% on the month before. It ranks #29 of 7,326 Clothing brands in United Kingdom and holds a 1.9 Trustpilot rating over 221 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Fred Perry is a British brand founded in 1952 by tennis champion Fred Perry, known for its pique shirts and sportswear that has been adopted by various British youth subcultures.
01 · Traffic
How much traffic Fred Perry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fred Perry drew an estimated 713K visits in September 2026, down 14% on the month before and down 20% over three months.
- Worldwide#16,720of 4.5M sites · Top 1%
- In Germany#752of 184K sites · Top 1%
- Clothing, worldwide#1,494of 459,295 brands · Top 1%
- Clothing, Germany#29of 7,326 brands · Top 1%
713K
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fred Perry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fred Perry holds 1.9 out of 5 on Trustpilot over 221 reviews, 19 of them in the last twelve months: 24% of customers give five stars and 64% one star. That volume places Fred Perry in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Activewear Store Shoe Store Vintage Clothing Store Clothing Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fred Perry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fred Perry's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fred Perry in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fred Perry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fred Perry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
The Fred Perry Shirt | Fred Perry FRFred Perry14 Oct 2026image
Collection Amy Winehouse Foundation | Tops et robes | Fred Perry FRFred Perry14 Oct 2026image
Collection Made in England | Fred Perry | Fred Perry FRFred Perry14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Beside Trading Companyverified
Text ad21 Oct 2026FRED PERRY LIMITEDverified
Image ad21 Oct 2026FRED PERRY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fred Perry.
The creators who tag @fredperry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fredperry on Instagram, led by CARISMAstore🍀 Lᴏᴊᴀ ғɪ́sɪᴄᴀ & ᴏɴʟɪɴᴇ (21.6K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCARISMAstore🍀 Lᴏᴊᴀ ғɪ́sɪᴄᴀ & ᴏɴʟɪɴᴇ@fundamental_carisma · 🇵🇹 PT | Fashion style luxury Creator | 21.6K | 0.0% | 7 | Tagged @fredperry |
06 · Competitors according to Gravity
Who Fred Perry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fred Perry among Clothing brands in United Kingdom. The closest is Polo Club, then Lyle & Scott, Original Penguin, U.S. Polo Assn. UK, au.tommy.com, ralphlauren.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Polo Clubpoloclub.com | |||||||
| Lyle & Scottlyleandscott.com | |||||||
| Original Penguinoriginalpenguin.com | |||||||
| U.S. Polo Assn. UKuspoloassn.co.uk | |||||||
| au.tommy.comau.tommy.com | |||||||
| ralphlauren.com.auralphlauren.com.au |
07 · Company
The company behind Fred Perry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fred Perry is a company based in United Kingdom, founded in 1952 according to LinkedIn, on a domain registered in March 1997. It employs about 619 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1952, per LinkedIn
- Domain registered
- 6 Mar 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 619 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fredperry.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fred Perry
What people ask Google about Fred Perry.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fred Perry legit or a scam?
According to Gravity by Benchr, Fred Perry is a brand based in United Kingdom: its website has existed since March 1997, it employs 619 people on LinkedIn, it has 847,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fred Perry reviews
Customers rate Fred Perry 1.9 out of 5 on Trustpilot over 221 reviews, 19 of them in the last twelve months: 24% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fred Perry known for?
Fred Perry is a British brand founded in 1952 by tennis champion Fred Perry, known for its pique shirts and sportswear that has been adopted by various British youth subcultures. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Fred Perry have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fred Perry advertises on Facebook and Instagram and on Google, where its offers often run. Check fredperry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fred Perry?
Gravity by Benchr records a company based in United Kingdom, founded in 1952 according to LinkedIn, on a domain registered in 1997, with 619 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fred Perry doing well?
Not at the moment. Gravity by Benchr estimates about 712,600 visits to fredperry.com in September 2026, down 14% in a month and down 20% over three months. Fred Perry ranks #29 of 7,326 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fred Perry spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fred Perry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Fred Perry ranks #29 of 7,326 by estimated traffic. Its closest competitors on the same market are Polo Club, Lyle & Scott, Original Penguin, U.S. Polo Assn. UK, au.tommy.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fred Perry.